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Eye makeup

3960 products

Valentino, Dreamdust, Loose Glitter Eyeshadow, 01, Silver, 3.1 g Valentino Valentino, Dreamdust, Loose Glitter Eyeshadow, 01, Silver, 3.1 g In stock Price — for partners → Huda Beauty, Kira Kira Dust, Loose Glitter Eyeshadow, Purple, 1.1 g Huda Beauty Huda Beauty, Kira Kira Dust, Loose Glitter Eyeshadow, Purple, 1.1 g In stock Price — for partners → Huda Beauty, Kira Kira Dust, Loose Glitter Eyeshadow, Perfectly Flawded, 1.1 g Huda Beauty Huda Beauty, Kira Kira Dust, Loose Glitter Eyeshadow, Perfectly Flawded, 1.1 g In stock Price — for partners → Nouba, Day Dream, Liquid Eyeliner & Cream Eyeshadow Pencil 2-In-1, 05, 20 g Nouba Nouba, Day Dream, Liquid Eyeliner & Cream Eyeshadow Pencil 2-In-1, 05, 20 g In stock Price — for partners → Nouba, Day Dream, Liquid Eyeliner & Cream Eyeshadow Pencil 2-In-1, 04, 20 g Nouba Nouba, Day Dream, Liquid Eyeliner & Cream Eyeshadow Pencil 2-In-1, 04, 20 g In stock Price — for partners → Nouba, Day Dream, Liquid Eyeliner & Cream Eyeshadow Pencil 2-In-1, 03, 20 g Nouba Nouba, Day Dream, Liquid Eyeliner & Cream Eyeshadow Pencil 2-In-1, 03, 20 g In stock Price — for partners → Nouba, Day Dream, Liquid Eyeliner & Cream Eyeshadow Pencil 2-In-1, 02, 20 g Nouba Nouba, Day Dream, Liquid Eyeliner & Cream Eyeshadow Pencil 2-In-1, 02, 20 g In stock Price — for partners → Nouba, Nouba, Precision, Color Liner, Kohl Kajal Eyeliner, 33, 1.1 g Nouba Nouba, Nouba, Precision, Color Liner, Kohl Kajal Eyeliner, 33, 1.1 g In stock Price — for partners → Max Factor, Kohl, Hydrogenated Palm Oil, Kohl Pencil, Definition, Kohl Kajal Eyeliner, 030, Brown, 3 g Max Factor Max Factor, Kohl, Hydrogenated Palm Oil, Kohl Pencil, Definition, Kohl Kajal Eyeliner, 030, Brown, 3 g In stock Price — for partners → Max Factor, Max Factor, Kohl Kajal Eyeliner, Brown, 4 g Max Factor Max Factor, Max Factor, Kohl Kajal Eyeliner, Brown, 4 g In stock Price — for partners → Max Factor, By Ellen Betrix, Kohl Kajal Eyeliner, 090, Natural Glaze, 4 g Max Factor Max Factor, By Ellen Betrix, Kohl Kajal Eyeliner, 090, Natural Glaze, 4 g In stock Price — for partners → Max Factor, By Ellen Betrix, Kohl Kajal Eyeliner, 080, Cobalt Blue, 4 g Max Factor Max Factor, By Ellen Betrix, Kohl Kajal Eyeliner, 080, Cobalt Blue, 4 g In stock Price — for partners → Max Factor, By Ellen Betrix, Kohl Kajal Eyeliner, 070, Olive, 4 g Max Factor Max Factor, By Ellen Betrix, Kohl Kajal Eyeliner, 070, Olive, 4 g In stock Price — for partners → Max Factor, Max Factor, Kohl Kajal Eyeliner, 50, Charcoal Grey, 4 g Max Factor Max Factor, Max Factor, Kohl Kajal Eyeliner, 50, Charcoal Grey, 4 g In stock Price — for partners → Max Factor, By Ellen Betrix, Kohl Kajal Eyeliner, 030, Brown, 4 g Max Factor Max Factor, By Ellen Betrix, Kohl Kajal Eyeliner, 030, Brown, 4 g In stock Price — for partners → Max Factor, By Ellen Betrix, Kohl Kajal Eyeliner, 020, Black, 4 g Max Factor Max Factor, By Ellen Betrix, Kohl Kajal Eyeliner, 020, Black, 4 g In stock Price — for partners → Max Factor, By Ellen Betrix, Kohl Kajal Eyeliner, 010, White, 4 g Max Factor Max Factor, By Ellen Betrix, Kohl Kajal Eyeliner, 010, White, 4 g In stock Price — for partners → Clarins, Ombre Skin, Eyeshadow Powder, 03, Pearly Gold, 1 Shade, 1.5 g Clarins Clarins, Ombre Skin, Eyeshadow Powder, 03, Pearly Gold, 1 Shade, 1.5 g In stock Price — for partners → Max Factor, Masterpiece, Gel Pencil Eyeliner, 01, Velvet Black, 1 ml Max Factor Max Factor, Masterpiece, Gel Pencil Eyeliner, 01, Velvet Black, 1 ml In stock Price — for partners → Max Factor, Masterpiece High Precision, paddle-shaped tip, Intense, Liquid Eyeliner, 15, Charcoal, 1.1 g Max Factor Max Factor, Masterpiece High Precision, paddle-shaped tip, Intense, Liquid Eyeliner, 15, Charcoal, 1.1 g In stock Price — for partners → Essence Lash & Brow Gel Mascara 9 Ml Essence Essence Lash & Brow Gel Mascara 9 Ml In stock Price — for partners → Debenhams False Lash Effect Mascara in Deep Raven Black 006 Max Factor Debenhams False Lash Effect Mascara in Deep Raven Black 006 In stock Price — for partners → Maybelline Volum' Express Colossal Mascara - 100% Black Maybelline Maybelline Volum' Express Colossal Mascara - 100% Black In stock Price — for partners → 456229 0.05 Oz Green Couture Smooth Eye Liner for Unisex - No.81 Rare Earths Artdeco 456229 0.05 Oz Green Couture Smooth Eye Liner for Unisex - No.81 Rare Earths In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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