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Eye makeup

3960 products

Christian Dior, Couleur Couture, Eyeshadow Compact, 763, Rosewood, 2 g Christian Dior Christian Dior, Couleur Couture, Eyeshadow Compact, 763, Rosewood, 2 g In stock Price — for partners → Christian Dior, Couleur Couture, Eyeshadow Compact, 240, Denim, 2 g Christian Dior Christian Dior, Couleur Couture, Eyeshadow Compact, 240, Denim, 2 g In stock Price — for partners → Christian Dior, Couleur Couture, Eyeshadow Compact, 006, Pearl Star, 2 g Christian Dior Christian Dior, Couleur Couture, Eyeshadow Compact, 006, Pearl Star, 2 g In stock Price — for partners → Christian Dior, Couleur Couture, Eyeshadow Compact, 098, Black Bow, 2 g Christian Dior Christian Dior, Couleur Couture, Eyeshadow Compact, 098, Black Bow, 2 g In stock Price — for partners → Clarins, Ombre Skin, Eyeshadow Compact, 05, Satin Taupe, 1.5 g Clarins Clarins, Ombre Skin, Eyeshadow Compact, 05, Satin Taupe, 1.5 g In stock Price — for partners → Relove By Revolution, Relove, Kohl Eyeliner, Nude, 1.2 g Relove By Revolution Relove By Revolution, Relove, Kohl Eyeliner, Nude, 1.2 g In stock Price — for partners → Tom Ford, Kohl Intense, Kohl Eyeliner, 04, Metallic Moss, 1.36 g Tom Ford Tom Ford, Kohl Intense, Kohl Eyeliner, 04, Metallic Moss, 1.36 g In stock Price — for partners → Gosh, Matte Eye Liner, Cream Pencil, Kohl Eyeliner, 014, Chocolate Brown, 1.2 g Gosh Gosh, Matte Eye Liner, Cream Pencil, Kohl Eyeliner, 014, Chocolate Brown, 1.2 g In stock Price — for partners → Gosh, Matte Eye Liner, Cream Pencil, Kohl Eyeliner, Crazy Blue, 1.2 g Gosh Gosh, Matte Eye Liner, Cream Pencil, Kohl Eyeliner, Crazy Blue, 1.2 g In stock Price — for partners → Gosh, Matte Eye Liner, Cream Pencil, Kohl Eyeliner, 001, Dover White, 1.2 g Gosh Gosh, Matte Eye Liner, Cream Pencil, Kohl Eyeliner, 001, Dover White, 1.2 g In stock Price — for partners → Gosh, Gosh, Kohl Eyeliner, Espresso, 1.1 g Gosh Gosh, Gosh, Kohl Eyeliner, Espresso, 1.1 g In stock Price — for partners → Gosh, Kohl, Kohl Eyeliner, 005, Nude, 1.1 g Gosh Gosh, Kohl, Kohl Eyeliner, 005, Nude, 1.1 g In stock Price — for partners → Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 061, Grey, 1.2 g Christian Dior Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 061, Grey, 1.2 g In stock Price — for partners → Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 771, Taupe, 1.2 g Christian Dior Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 771, Taupe, 1.2 g In stock Price — for partners → Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 861, Matte Red, 1.2 g Christian Dior Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 861, Matte Red, 1.2 g In stock Price — for partners → Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 176, Purple, 1.2 g Christian Dior Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 176, Purple, 1.2 g In stock Price — for partners → Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 471, Matte Green, 1.2 g Christian Dior Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 471, Matte Green, 1.2 g In stock Price — for partners → Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 781, Intense Brown, 1.2 g Christian Dior Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 781, Intense Brown, 1.2 g In stock Price — for partners → Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 296, Blue, 1.2 g Christian Dior Christian Dior, Diorshow On Stage, Waterproof, Double-Ended, Kohl Eyeliner, 296, Blue, 1.2 g In stock Price — for partners → Clarins, Ombre Matte, Cream Eyeshadow, 21, Cobalt Blue, 7 g Clarins Clarins, Ombre Matte, Cream Eyeshadow, 21, Cobalt Blue, 7 g In stock Price — for partners → Givenchy, Ombre Interdite, Waterproof, Cream Eyeshadow, N05, 10 g Givenchy Givenchy, Ombre Interdite, Waterproof, Cream Eyeshadow, N05, 10 g In stock Price — for partners → Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Spoiled Sexy, 1.4 g Buxom Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Spoiled Sexy, 1.4 g In stock Price — for partners → Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Cool Caviar, 1.4 g Buxom Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Cool Caviar, 1.4 g In stock Price — for partners → Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Cashmere Craving, 1.4 g Buxom Buxom, Single Eyeshadow Bar, Pigmented, Cream Eyeshadow, Cashmere Craving, 1.4 g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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