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Eye makeup

3960 products

MAC Mac Dazzleshadow Liquid Eyeshadow Metallic Midnigt Haze 4,4ml Out of stock Price — for partners → MAC Mac Eyeshadow Glitter Single Compact Can`t Stop Don`t Stop 1g Out of stock Price — for partners → MAC Mac Eyeshadow Metallic Single Compact Discotheque 1g Out of stock Price — for partners → MAC Mac Single Eyeshadow Multichrome Compact Took A Trip 1g Out of stock Price — for partners → MAC Mac Eyeshadow Glitter Single Compact Icon Status 1g Out of stock Price — for partners → MAC Mac Dazzleshadow Liquid Eyeshadow Glitter Flash And Dash 4,4ml Out of stock Price — for partners → MAC Mac Dazzleshadow Liquid Eyeshadow Glitter Mesmerized 4,4ml Out of stock Price — for partners → Lancome Lancome Idole Tint Liquid Eyeshadow 04 Sienna 7ml Out of stock Price — for partners → MAC Mac Colour Excess Gel Pencil Isnt`t It Iron-Ic 0,35g Out of stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Lines Liberated Eyeliner 01 Unbridled Black 1,2g Out of stock Price — for partners → Alcina Wonder Volume Mascara - Volume Mascara 8 ml Black Alcina Alcina Wonder Volume Mascara - Volume Mascara 8 ml Black Out of stock Price — for partners → ALCINA Wonder Volume Mascara 8 ml Alcina ALCINA Wonder Volume Mascara 8 ml Out of stock Price — for partners → Chanel (Healthy Glow Natura l Eyeshadow Palette) 4.5 g Cool Chanel Chanel (Healthy Glow Natura l Eyeshadow Palette) 4.5 g Cool Out of stock Price — for partners → Essence Stay & Play Gel Eyeliner Pot - Gelové oční linky 5 g 02 Brown Essence Essence Stay & Play Gel Eyeliner Pot - Gelové oční linky 5 g 02 Brown Out of stock Price — for partners → Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 04 Cozy Espresso Essence Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 04 Cozy Espresso Out of stock Price — for partners → Artdeco Perfect Color Eyeliner 4,5 ml 01 Black Artdeco Artdeco Perfect Color Eyeliner 4,5 ml 01 Black Out of stock Price — for partners → Sisley Phyto - Eye Twist 11 Copper 1,5g Sisley Sisley Phyto - Eye Twist 11 Copper 1,5g Out of stock Price — for partners → Sisley Phyto - Eye Twist 18 Fawn 1,5g Sisley Sisley Phyto - Eye Twist 18 Fawn 1,5g Out of stock Price — for partners → Sisley Phyto - Khol Star Waterproof Eye Pencil 10 Mystic Plum 0,3g Sisley Sisley Phyto - Khol Star Waterproof Eye Pencil 10 Mystic Plum 0,3g Out of stock Price — for partners → Sisley Phyto - Khol Star Waterproof Stylo Liner 4 Matte graphite 0,3g Sisley Sisley Phyto - Khol Star Waterproof Stylo Liner 4 Matte graphite 0,3g Out of stock Price — for partners → Sisley Phyto - Khol Star Waterproof Stylo Liner 5 Matte Peacock 0,3g Sisley Sisley Phyto - Khol Star Waterproof Stylo Liner 5 Matte Peacock 0,3g Out of stock Price — for partners → Sisley Phyto - Khol Star Waterproof Stylo Liner 6 Matte Chestnut 0,3g Sisley Sisley Phyto - Khol Star Waterproof Stylo Liner 6 Matte Chestnut 0,3g Out of stock Price — for partners → Sisley Phyto - Khol Star Waterproof Stylo Liner M1 Matte Onyx 0,3g Sisley Sisley Phyto - Khol Star Waterproof Stylo Liner M1 Matte Onyx 0,3g Out of stock Price — for partners → Mac Dazzleshadow Stick Eyeshadow Gold Stud 1,6g MAC Mac Dazzleshadow Stick Eyeshadow Gold Stud 1,6g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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