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Eye makeup

3960 products

MAGIC STUDIO POWERFUL COSMETICS Magic Studio Powerful Cosmetics Sweet Pastel Paleta De Sombras 1 U Out of stock Price — for partners → MAGIC STUDIO POWERFUL COSMETICS Magic Studio Powerful Cosmetics Black Diamond Paleta De Sombras 1 U Out of stock Price — for partners → Revlon Professional Revlon Colorstay Multiplayer Lapiz De Ojos 405-Fortress 1 U Out of stock Price — for partners → Revlon Professional Revlon Colorstay Multiplayer Lapiz De Ojos 402-High Stakes 1 U Out of stock Price — for partners → NYX Professional Makeup Nyx Epic Inky Stix Delineador De Ojos En Gel Crema Resistente Al Agua 01-Black Screen 0,1g Out of stock Price — for partners → Artdeco Angel Eyes Mascara 01 Black Artdeco Artdeco Angel Eyes Mascara 01 Black Out of stock Price — for partners → Artdeco Sharper Jumbo Liner Artdeco Artdeco Sharper Jumbo Liner Out of stock Price — for partners → Essence Essence Cosmetics Satin Blend Eyeliner En Gel 04-Sunlit Shimmer 0,22g Out of stock Price — for partners → Maybelline The Burgundy Bar Eyeshadow Palette 04 Burgundy Maybelline Maybelline The Burgundy Bar Eyeshadow Palette 04 Burgundy Out of stock Price — for partners → Revlon Colorstay Eye Liner 206 Jade 0,28g Revlon Professional Revlon Colorstay Eye Liner 206 Jade 0,28g Out of stock Price — for partners → Maiko Luxury Grey Pincel Para Difuminar Sombras 1008 1 U MAIKO Maiko Luxury Grey Pincel Para Difuminar Sombras 1008 1 U Out of stock Price — for partners → Clinique Quickliner For Eyes 12 Moss Clinique Clinique Quickliner For Eyes 12 Moss Out of stock Price — for partners → Gosh Growth Serum Serum The Secret Of Longer Lashes Brows Gosh Gosh Growth Serum Serum The Secret Of Longer Lashes Brows Out of stock Price — for partners → Gosh Catchy Eyes Mascara Waterproof 001 Black 8ml Gosh Gosh Catchy Eyes Mascara Waterproof 001 Black 8ml Out of stock Price — for partners → Mía Cosmetics Eyeshadow Palette Rose 10,5g MÍA Mía Cosmetics Eyeshadow Palette Rose 10,5g Out of stock Price — for partners → Mía Cosmetics Eyeshadow Palette Doré 10,5g MÍA COSMETICS Mía Cosmetics Eyeshadow Palette Doré 10,5g Out of stock Price — for partners → Mía Cosmetics Eyeliner Black 0,2g MÍA COSMETICS Mía Cosmetics Eyeliner Black 0,2g Out of stock Price — for partners → Diorshow On Stage Perfilador De Ojos 96 1un Christian Dior Diorshow On Stage Perfilador De Ojos 96 1un Out of stock Price — for partners → Nyx Jumbo Eye Pencil Yogurt 5g NYX Professional Makeup Nyx Jumbo Eye Pencil Yogurt 5g Out of stock Price — for partners → Catrice Catrice Aloe Vera Eyeshadow In Stick 030 1,5g Out of stock Price — for partners → Catrice Catrice Aloe Vera Eyeshadow In Stick 020 1,5g Out of stock Price — for partners → Catrice Aloe Vera Eyeshadow In Stick 010 1.5g Catrice Catrice Aloe Vera Eyeshadow In Stick 010 1.5g Out of stock Price — for partners → Essence Essence Cosmetics Don't Worry, Be… Minipaleta De Sombras De Ojos Multi-Color 5g Out of stock Price — for partners → NYX Professional Makeup Nyx Epic Wear Metallic Liquid Liner Fuchsia Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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