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Eye makeup

3960 products

Benefit BADgal BANG! Volume Mascara Waterproof Black 8,5 G Benefit Benefit BADgal BANG! Volume Mascara Waterproof Black 8,5 G In stock Price — for partners → Benefit BADgal BANG! Volume Mascara Black 8,5 G Benefit Benefit BADgal BANG! Volume Mascara Black 8,5 G In stock Price — for partners → Benefit BADgal BANG! Mini Volume Mascara Black 4 G Benefit Benefit BADgal BANG! Mini Volume Mascara Black 4 G In stock Price — for partners → ARTDECO Wonder Lash Mascara Lengthening and Lash Separating Mascara 208.1 10 Ml Artdeco ARTDECO Wonder Lash Mascara Lengthening and Lash Separating Mascara 208.1 10 Ml In stock Price — for partners → Artdeco Outstanding (Volume Mascara Supreme) 15 Ml - Shade: 1 Black Artdeco Artdeco Outstanding (Volume Mascara Supreme) 15 Ml - Shade: 1 Black In stock Price — for partners → Artdeco Extreme Mascara Ultra Deep 8 Ml - Shade: Black Artdeco Artdeco Extreme Mascara Ultra Deep 8 Ml - Shade: Black In stock Price — for partners → Artdeco Soft Eye Liner Waterproof 1.2 G Artdeco Artdeco Soft Eye Liner Waterproof 1.2 G In stock Price — for partners → Artdeco Soft Eye Liner Waterproof 1.2 G Artdeco Artdeco Soft Eye Liner Waterproof 1.2 G In stock Price — for partners → Artdeco Waterproof Soft Eye Liner - 21 Shiny Light Green 1.2 G Artdeco Artdeco Waterproof Soft Eye Liner - 21 Shiny Light Green 1.2 G In stock Price — for partners → Artdeco Eye Pencil (Soft Waterproof) 1.2 G - Shade: 11 Deep Forest Brown Artdeco Artdeco Eye Pencil (Soft Waterproof) 1.2 G - Shade: 11 Deep Forest Brown In stock Price — for partners → Artdeco Smooth Eye Pencil Olive Oil Artdeco Artdeco Smooth Eye Pencil Olive Oil In stock Price — for partners → Artdeco Sensitive Fine Liner 1 Ml Artdeco Artdeco Sensitive Fine Liner 1 Ml In stock Price — for partners → Artdeco (Mineral Base Eyeshadow Sensitive) 7 Ml Artdeco Artdeco (Mineral Base Eyeshadow Sensitive) 7 Ml In stock Price — for partners → ARTDECO Mineral Eye Styler Eyeliner with Minerals 54 Mineral Dark Grey 0,4 G Artdeco ARTDECO Mineral Eye Styler Eyeliner with Minerals 54 Mineral Dark Grey 0,4 G In stock Price — for partners → Artdeco Mineral Eye Styler 0.4 G Artdeco Artdeco Mineral Eye Styler 0.4 G In stock Price — for partners → Artdeco Mascara for Curls 8 Ml Black Artdeco Artdeco Mascara for Curls 8 Ml Black In stock Price — for partners → Artdeco All in One Mascara 10 Ml Artdeco Artdeco All in One Mascara 10 Ml In stock Price — for partners → Artdeco Long Lasting Liquid Liner Intense 0.6 Ml Artdeco Artdeco Long Lasting Liquid Liner Intense 0.6 Ml In stock Price — for partners → Artdeco Lash Booster Volumizing Mascara Base 10ml Artdeco Artdeco Lash Booster Volumizing Mascara Base 10ml In stock Price — for partners → Artdeco High Performance Eyeshadow Waterproof Stylo 1.4 G Artdeco Artdeco High Performance Eyeshadow Waterproof Stylo 1.4 G In stock Price — for partners → Artdeco High Performance Eyeshadow Waterproof Stylo 1.4 G Artdeco Artdeco High Performance Eyeshadow Waterproof Stylo 1.4 G In stock Price — for partners → Artdeco Stick Eyeshadow (High Performance Stylo) 1.4 G - Shade: 31 Golden Sand Artdeco Artdeco Stick Eyeshadow (High Performance Stylo) 1.4 G - Shade: 31 Golden Sand In stock Price — for partners → Artdeco High Performance Eyeshadow Waterproof Stylo 1.4 G Artdeco Artdeco High Performance Eyeshadow Waterproof Stylo 1.4 G In stock Price — for partners → Artdeco High Performance Eyeshadow Waterproof Stylo 1.4 G Artdeco Artdeco High Performance Eyeshadow Waterproof Stylo 1.4 G In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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