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Eye makeup

3960 products

Clarins SOS Lashes Serum Mascara 8ml Clarins Clarins SOS Lashes Serum Mascara 8ml In stock Price — for partners → Clarins Ombre Skin Nude Primer-Infused Eyeshadow - Matte Satin + Pearlized Finishes 0.05 Oz. - Pearly Raisin Clarins Clarins Ombre Skin Nude Primer-Infused Eyeshadow - Matte Satin + Pearlized Finishes 0.05 Oz. - Pearly Raisin In stock Price — for partners → Clarins Ombre Skin 07 Satin Mocha Clarins Clarins Ombre Skin 07 Satin Mocha In stock Price — for partners → Clarins Ombre Skin Highly Pigmented & Crease Proof Eyeshadow Clarins Clarins Ombre Skin Highly Pigmented & Crease Proof Eyeshadow In stock Price — for partners → Clarins Ombre Skin Nude Primer-Infused Eyeshadow - Matte Satin + Pearlized Finishes 0.05 Oz. - Pearly Rosegold Clarins Clarins Ombre Skin Nude Primer-Infused Eyeshadow - Matte Satin + Pearlized Finishes 0.05 Oz. - Pearly Rosegold In stock Price — for partners → Clarins Ombre Skin Nude Primer-Infused Eyeshadow - Matte Satin + Pearlized Finishes 0.05 Oz. - Matte Ivory Clarins Clarins Ombre Skin Nude Primer-Infused Eyeshadow - Matte Satin + Pearlized Finishes 0.05 Oz. - Matte Ivory In stock Price — for partners → Clarins Ombre 4-Colour Eyeshadow Palette in 08 Amber Gradation 4,2 G Clarins Clarins Ombre 4-Colour Eyeshadow Palette in 08 Amber Gradation 4,2 G In stock Price — for partners → Blending Brush - Kosmetický štětec na oční stíny Clarins Blending Brush - Kosmetický štětec na oční stíny In stock Price — for partners → Super Glue 010 4 ml Catrice Super Glue 010 4 ml In stock Price — for partners → Pure Volume Magic Brown Mascara 10 ml Catrice Pure Volume Magic Brown Mascara 10 ml In stock Price — for partners → Catrice Glam & Doll False Lashes Mascara 010 9,5 Ml Catrice Catrice Glam & Doll False Lashes Mascara 010 9,5 Ml In stock Price — for partners → Catrice Glam & Doll Curl & Volume Volumising and Curling Mascara 10 Ml Catrice Catrice Glam & Doll Curl & Volume Volumising and Curling Mascara 10 Ml In stock Price — for partners → Lash Glue 5 Ml Catrice Lash Glue 5 Ml In stock Price — for partners → Catrice Waterproof Pencil 0.78 G 080 Dive Love Olive Catrice Catrice Waterproof Pencil 0.78 G 080 Dive Love Olive In stock Price — for partners → Catrice It's Easy Black Liner Liquid Eyeliner Color 010 BLACKEST Black 1 Ml Catrice Catrice It's Easy Black Liner Liquid Eyeliner Color 010 BLACKEST Black 1 Ml In stock Price — for partners → Sombra De Ojos - Art Couleurs 160 - Catrice Catrice Sombra De Ojos - Art Couleurs 160 - Catrice In stock Price — for partners → Catrice Glam & Doll Easy Wash Off Power Hold Volume Mascara 010 Ultra Black 9 Ml Catrice Catrice Glam & Doll Easy Wash Off Power Hold Volume Mascara 010 Ultra Black 9 Ml In stock Price — for partners → Catrice Inside Eye Khol Kajal 010 1,1 G Catrice Catrice Inside Eye Khol Kajal 010 1,1 G In stock Price — for partners → Catrice Calligraph Pro Precise 24h Matt Waterproof Eyeliner in Marker Color 010 Intense Black Waterproof 1.2 Ml Catrice Catrice Calligraph Pro Precise 24h Matt Waterproof Eyeliner in Marker Color 010 Intense Black Waterproof 1.2 Ml In stock Price — for partners → Catrice Allround Mascara Ultra Black 11 Ml Catrice Catrice Allround Mascara Ultra Black 11 Ml In stock Price — for partners → 10H Ultra Precision Gel Eye Pencil Waterproof #010-black Catrice 10H Ultra Precision Gel Eye Pencil Waterproof #010-black In stock Price — for partners → Catrice Lash & Brow Designer Shaping and Conditioning Mascara Gel 6 Ml Catrice Catrice Lash & Brow Designer Shaping and Conditioning Mascara Gel 6 Ml In stock Price — for partners → Bourjois Twist up the Volume (various Shades) - Black Bourjois Bourjois Twist up the Volume (various Shades) - Black In stock Price — for partners → Bourjois Bj Masc Turns up the Volume Ultra Brown Bourjois Bourjois Bj Masc Turns up the Volume Ultra Brown In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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