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Eye makeup

3960 products

Collistar Professional Eye Pencil 1.2 Ml - Shade: Brown Collistar Collistar Professional Eye Pencil 1.2 Ml - Shade: Brown In stock Price — for partners → Collistar Professional Eye Pencil 1.2g - 01 Black Collistar Collistar Professional Eye Pencil 1.2g - 01 Black In stock Price — for partners → Collistar Impeccable Waterproof Mascara 12ml - Black Collistar Collistar Impeccable Waterproof Mascara 12ml - Black In stock Price — for partners → Collistar Impeccable Mascara Base 12.5ml Collistar Collistar Impeccable Mascara Base 12.5ml In stock Price — for partners → Clinique Quickliner for Eyes Intense Eyeliner, Intense Ivy - 0.008 Oz/0.25g Clinique Clinique Quickliner for Eyes Intense Eyeliner, Intense Ivy - 0.008 Oz/0.25g In stock Price — for partners → Quickliner for Eyes Intense - Eyeliner 28 g Clinique Quickliner for Eyes Intense - Eyeliner 28 g In stock Price — for partners → Quickliner for Eyes - Eyeliner 3 g Clinique Quickliner for Eyes - Eyeliner 3 g In stock Price — for partners → Quickliner for Eyes - Eyeliner 3 g Clinique Quickliner for Eyes - Eyeliner 3 g In stock Price — for partners → Lash Power Mascara - Mascara to enhance the length of your lashes 6 ml Clinique Lash Power Mascara - Mascara to enhance the length of your lashes 6 ml In stock Price — for partners → Prolonged lengthening mascara Lash Power Mascara (Long-Wearing Formula) 6 ml Clinique Prolonged lengthening mascara Lash Power Mascara (Long-Wearing Formula) 6 ml In stock Price — for partners → Clinique High Impact Zero Gravity Mascara Black 8 ml Clinique Clinique High Impact Zero Gravity Mascara Black 8 ml In stock Price — for partners → High Impact Shadow Play Shadow and Definer 1,9 g Clinique High Impact Shadow Play Shadow and Definer 1,9 g In stock Price — for partners → Clinique High Impact Shadow Play Shadow + Definer, Strawberries + Chocolate - 0.13 Oz/4 Ml Clinique Clinique High Impact Shadow Play Shadow + Definer, Strawberries + Chocolate - 0.13 Oz/4 Ml In stock Price — for partners → Clinique High Impact Shadow Play Shadow + Definer, Day + Night - 0.13 Oz/4 Ml Clinique Clinique High Impact Shadow Play Shadow + Definer, Day + Night - 0.13 Oz/4 Ml In stock Price — for partners → Clinique High Impact Shadow Play Shadow + Definer, Mixed Greens - 0.13 Oz/4 Ml Clinique Clinique High Impact Shadow Play Shadow + Definer, Mixed Greens - 0.13 Oz/4 Ml In stock Price — for partners → Clinique High Impact Shadow Play Shadow + Definer, Rum + Cola - 0.13 Oz/4 Ml Clinique Clinique High Impact Shadow Play Shadow + Definer, Rum + Cola - 0.13 Oz/4 Ml In stock Price — for partners → Clinique High Impact Shadow Play Shadow + Definer, Flame + Ember - 0.13 Oz/4 Ml Clinique Clinique High Impact Shadow Play Shadow + Definer, Flame + Ember - 0.13 Oz/4 Ml In stock Price — for partners → Clinique High Impact Waterproof Mascara - Black 10g Clinique Clinique High Impact Waterproof Mascara - Black 10g In stock Price — for partners → Clinique High Impact Mascara, Black/Brown for All Skin Types - 0.28 Oz/8g Clinique Clinique High Impact Mascara, Black/Brown for All Skin Types - 0.28 Oz/8g In stock Price — for partners → Clinique High Impact Mascara, Black for All Skin Types - 0.28 Oz/8g Clinique Clinique High Impact Mascara, Black for All Skin Types - 0.28 Oz/8g In stock Price — for partners → Clinique High Impact High-Fi Full Volume Mascara, Intense Black - 0.33 Oz/10 Ml Clinique Clinique High Impact High-Fi Full Volume Mascara, Intense Black - 0.33 Oz/10 Ml In stock Price — for partners → Clinique High Impact High-Fi Full Volume Mascara, Intense Black/Brown - 0.34 Oz/10 Ml Clinique Clinique High Impact High-Fi Full Volume Mascara, Intense Black/Brown - 0.34 Oz/10 Ml In stock Price — for partners → Clinique High Impact Gel Tech Eyeliner, Bright White - 0.01 Oz/0.35g Clinique Clinique High Impact Gel Tech Eyeliner, Bright White - 0.01 Oz/0.35g In stock Price — for partners → Clinique High Impact Extreme Volume Mascara in Black Clinique Clinique High Impact Extreme Volume Mascara in Black In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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