Eye makeup

3960 products

Sisley Phyto - Eye Twist 19 Sunset 1,5g Sisley Sisley Phyto - Eye Twist 19 Sunset 1,5g Out of stock Price — for partners → Sisley Phyto - Eye Twist 14 Black Rose 1,5g Sisley Sisley Phyto - Eye Twist 14 Black Rose 1,5g Out of stock Price — for partners → Bobbi Brown Luxe Eye Shadow Foil - glided Rose 1,3g Bobbi Brown Bobbi Brown Luxe Eye Shadow Foil - glided Rose 1,3g Out of stock Price — for partners → Lancome Idole Goddess Eyeshadow 12 Lunar Glow 1,2g Lancome Lancome Idole Goddess Eyeshadow 12 Lunar Glow 1,2g Out of stock Price — for partners → Bobbi Brown Bobbi Brown Long\Wear Cream Shadow Stick Jungle 1,6g Out of stock Price — for partners → Yves Saint Laurent Couture Mini Cluth Palette N800 4g Yves Saint Laurent Yves Saint Laurent Couture Mini Cluth Palette N800 4g Out of stock Price — for partners → Mac Eye Shadow Metallic Single Compact Midnight Dusk 1g MAC Mac Eye Shadow Metallic Single Compact Midnight Dusk 1g Out of stock Price — for partners → Mac Eye Shadow Glitter Single Compact Try Me On 1g MAC Mac Eye Shadow Glitter Single Compact Try Me On 1g Out of stock Price — for partners → Mac Eye Shadow Glitter Single Compact Sweet Candy 1g MAC Mac Eye Shadow Glitter Single Compact Sweet Candy 1g Out of stock Price — for partners → Mac Eye Shadow Glitter Single Compact Shine Delight 1g MAC Mac Eye Shadow Glitter Single Compact Shine Delight 1g Out of stock Price — for partners → Bobbi Brown Bobbi Brown 24 Hour Waterproof Kajal Liner Cacao 1,2g Out of stock Price — for partners → Bobbi Brown Bobbi Brown 24 Hour Waterproof Kajal Liner Smolder 1,2g Out of stock Price — for partners → Bobbi Brown Bobbi Brown 24 Hour Waterproof Kajal Liner Ivy 1,2g Out of stock Price — for partners → Lancome Crayon Khol Bronze 022 Lancome Lancome Crayon Khol Bronze 022 Out of stock Price — for partners → Artdeco Soft Eye Liner Waterproof 1,2 g Artdeco Artdeco Soft Eye Liner Waterproof 1,2 g Out of stock Price — for partners → Artdeco Eye Brightening Powder 4 g Artdeco Artdeco Eye Brightening Powder 4 g Out of stock Price — for partners → L´Oréal Infallible Grip 36H Gel Automatic Eye Liner 1,2 g L'Oréal Paris L´Oréal Infallible Grip 36H Gel Automatic Eye Liner 1,2 g Out of stock Price — for partners → Yves Saint Laurent Couture Mini Clutch Eye Palette - Paletka očních stínů 4 g Yves Saint Laurent Yves Saint Laurent Couture Mini Clutch Eye Palette - Paletka očních stínů 4 g Out of stock Price — for partners → Yves Saint Laurent Mascara Volume Effet Faux Cils 7,5 ml Yves Saint Laurent Yves Saint Laurent Mascara Volume Effet Faux Cils 7,5 ml Out of stock Price — for partners → Pupa Multiplay Eye Pencil 1,2 g Pupa Milano Pupa Multiplay Eye Pencil 1,2 g Out of stock Price — for partners → L´Oréal Volume Million Lashes So Couture - Mascara for volume and turning algae 9.5 ml 9ml L'Oréal Paris L´Oréal Volume Million Lashes So Couture - Mascara for volume and turning algae 9.5 ml 9ml Out of stock Price — for partners → Clinique Clinique All About Shadow Duo Beach Plum 2,2g Out of stock Price — for partners → Clinique Clinique All About Shadow Super Shimmer 24-Angel Eyes 2,2g Out of stock Price — for partners → Mía Cosmetics Eyeliner Deep Brown 0,2g MÍA COSMETICS Mía Cosmetics Eyeliner Deep Brown 0,2g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.