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Eye makeup

3960 products

Christian Dior Dior Mono Couleur Couture Eye Shadow 2 g Pearl Star In stock Price — for partners → Christian Dior Forever Skin Correct - Highly concealing concealer 11 ml In stock Price — for partners → Christian Dior Diorshow Stylo Eyeliner 0,3 g In stock Price — for partners → Diorshow Stylo Eyeliner 0,3 g Christian Dior Diorshow Stylo Eyeliner 0,3 g In stock Price — for partners → Christian Dior Diorshow Stylo Eyeliner 0,3 g In stock Price — for partners → Christian Dior Diorshow Stylo Eyeliner 0,3 g In stock Price — for partners → Christian Dior Diorshow Stylo Eyeliner 0,3 g In stock Price — for partners → Christian Dior Diorshow Stylo Eyeliner 0,3 g In stock Price — for partners → Diorshow Stylo Eyeliner 0,3 g Christian Dior Diorshow Stylo Eyeliner 0,3 g In stock Price — for partners → Diorshow Stylo Eyeliner 0,3 g Christian Dior Diorshow Stylo Eyeliner 0,3 g In stock Price — for partners → Diorshow On Stage Crayon 1,2 g Christian Dior Diorshow On Stage Crayon 1,2 g In stock Price — for partners → Diorshow On Stage Crayon 1,2 g Christian Dior Diorshow On Stage Crayon 1,2 g In stock Price — for partners → Christian Dior Diorshow On Stage Crayon 1,2 g In stock Price — for partners → Christian Dior Diorshow Iconic Overcurl Mascara - Mascara for larger volume and curling 6 g In stock Price — for partners → Diorshow 24H Wear Buildable Volume Mascara 10 ml Christian Dior Diorshow 24H Wear Buildable Volume Mascara 10 ml In stock Price — for partners → Dior 5 Couleurs Couture Eyeshadow Palette - Highly pigmented eyeshadow palette 7 g 429 Toile de Jouy Christian Dior Dior 5 Couleurs Couture Eyeshadow Palette - Highly pigmented eyeshadow palette 7 g 429 Toile de Jouy In stock Price — for partners → 5 Couleurs Couture Eyeshadow Palette - Highly pigmented eyeshadow palette 7 g Christian Dior 5 Couleurs Couture Eyeshadow Palette - Highly pigmented eyeshadow palette 7 g In stock Price — for partners → Dermacol Waterproof Micro Eyeliner 02 Burgundy Dermacol Dermacol Waterproof Micro Eyeliner 02 Burgundy In stock Price — for partners → Dermacol 16H Matic Eyeliner 5 Anthracite 0,3 g Dermacol Dermacol 16H Matic Eyeliner 5 Anthracite 0,3 g In stock Price — for partners → Dermacol 16H Matic Eyeliner 3 Brown 0,3 g Dermacol Dermacol 16H Matic Eyeliner 3 Brown 0,3 g In stock Price — for partners → Dermacol 16H Matic Eyeliner 4 Black 0,3 g Dermacol Dermacol 16H Matic Eyeliner 4 Black 0,3 g In stock Price — for partners → Dermacol UltraTech Mascara Black 10 ml Dermacol Dermacol UltraTech Mascara Black 10 ml In stock Price — for partners → Dermacol 12H True Colour Eyeliner 7 Grey 2 g Dermacol Dermacol 12H True Colour Eyeliner 7 Grey 2 g In stock Price — for partners → Dermacol Ilusion Super Volume Mascara 11 ml Dermacol Dermacol Ilusion Super Volume Mascara 11 ml In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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