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Face makeup

7324 products

Dermacol, Correttore, - Perfect Me Concealer 7 Ml - Shade: 3 Dermacol Dermacol, Correttore, - Perfect Me Concealer 7 Ml - Shade: 3 In stock Price — for partners → Dermacol - Mini Full Coverage Foundation 13g Liquid Makeup Matte Foundation with SPF 30 Waterproof Foundation for Oily Skin Acne & Under Dermacol Dermacol - Mini Full Coverage Foundation 13g Liquid Makeup Matte Foundation with SPF 30 Waterproof Foundation for Oily Skin Acne & Under In stock Price — for partners → Dermacol Magic Krémov Rozjasova .01 Dermacol Dermacol Magic Krémov Rozjasova .01 In stock Price — for partners → Dermacol, Fondotinta, - Light Brightening Makeup (Infinity Healthy Glow Foundation) 20 G - Shade: 01 FAIR (01 Fair) Dermacol Dermacol, Fondotinta, - Light Brightening Makeup (Infinity Healthy Glow Foundation) 20 G - Shade: 01 FAIR (01 Fair) In stock Price — for partners → Dermacol Infinity Healthy Glow Foundation 02 Beige 20 g Dermacol Dermacol Infinity Healthy Glow Foundation 02 Beige 20 g In stock Price — for partners → Dermacol, Fondotinta, - Light Brightening Makeup (Infinity Healthy Glow Foundation) 20 G - Shade: 03 SAND (03 Sabbia) Dermacol Dermacol, Fondotinta, - Light Brightening Makeup (Infinity Healthy Glow Foundation) 20 G - Shade: 03 SAND (03 Sabbia) In stock Price — for partners → Dermacol Infinity Healthy Glow Foundation 04 Bronze 20 g Dermacol Dermacol Infinity Healthy Glow Foundation 04 Bronze 20 g In stock Price — for partners → Dermacol Contour Stick 2 Warm Mocha 7 g Dermacol Dermacol Contour Stick 2 Warm Mocha 7 g In stock Price — for partners → Dermacol Contour Stick 3 Dark Truffle 7 g Dermacol Dermacol Contour Stick 3 Dark Truffle 7 g In stock Price — for partners → Bourjois Healthy Mix Foundation Radiant 52-Vanilla 30 ml. Bourjois Bourjois Healthy Mix Foundation Radiant 52-Vanilla 30 ml. In stock Price — for partners → Bourjois Healthy Mix Foundation Radiant 515-Rose Vanilla 30 Ml Bourjois Bourjois Healthy Mix Foundation Radiant 515-Rose Vanilla 30 Ml In stock Price — for partners → Bourjois Healthy Mix Base 50C-Rose Ivory 30 ml. Bourjois Bourjois Healthy Mix Base 50C-Rose Ivory 30 ml. In stock Price — for partners → Bourjois Healthy Mix Clean and Vegan Foundation 30ml - 52.5C Rose Beige Bourjois Bourjois Healthy Mix Clean and Vegan Foundation 30ml - 52.5C Rose Beige In stock Price — for partners → Bareminerals Complexion Rescue Highlighting Blonzer 15Ml Kiss of Copper in None Bareminerals Bareminerals Complexion Rescue Highlighting Blonzer 15Ml Kiss of Copper in None In stock Price — for partners → Artdeco All in One Cover Stick 4-Tan Beige-Neutral 3.70g Artdeco Artdeco All in One Cover Stick 4-Tan Beige-Neutral 3.70g In stock Price — for partners → Artdeco All in One Cover Stick 1-Fair Vanilla Yellow 3.70g Artdeco Artdeco All in One Cover Stick 1-Fair Vanilla Yellow 3.70g In stock Price — for partners → ARTDECO All in One Cover Stick Abdeckstift 4 G Nr. 5 - Sahara Rose/neutral Artdeco ARTDECO All in One Cover Stick Abdeckstift 4 G Nr. 5 - Sahara Rose/neutral In stock Price — for partners → ARTDECO All in One Cover Stick Abdeckstift 4 G Nr. 6 - Neutralizing Green Artdeco ARTDECO All in One Cover Stick Abdeckstift 4 G Nr. 6 - Neutralizing Green In stock Price — for partners → Armani Beauty Luminous Silk Acqua Highlighter - Brown Giorgio Armani Armani Beauty Luminous Silk Acqua Highlighter - Brown In stock Price — for partners → Manasi 7 All Over Colour Fuchsine MANASI 7 Manasi 7 All Over Colour Fuchsine In stock Price — for partners → Manasi 7 All Over Colour Mangosteen MANASI 7 Manasi 7 All Over Colour Mangosteen In stock Price — for partners → Beauty Evolution All Over Colour Multi-Use Organic Cream Colour 5 g MANASI 7 Beauty Evolution All Over Colour Multi-Use Organic Cream Colour 5 g In stock Price — for partners → Jeju No Make up Foundation Ziaja Jeju No Make up Foundation In stock Price — for partners → Yves Saint Laurent Touche Eclat Radiant Touch - Beige Yves Saint Laurent Yves Saint Laurent Touche Eclat Radiant Touch - Beige In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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