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Face makeup

7324 products

Kind & Free Glow It Up Moisturising Skin Tint - Hydratační make-up pro citlivou, suchou a normální pleť 30 ml Rimmel London Kind & Free Glow It Up Moisturising Skin Tint - Hydratační make-up pro citlivou, suchou a normální pleť 30 ml In stock Price — for partners → Kind & Free Glow It Up Moisturising Skin Tint - Hydratační make-up pro citlivou, suchou a normální pleť 30 ml Rimmel London Kind & Free Glow It Up Moisturising Skin Tint - Hydratační make-up pro citlivou, suchou a normální pleť 30 ml In stock Price — for partners → Kind & Free Glow It Up Moisturising Skin Tint - Hydratační make-up pro citlivou, suchou a normální pleť 30 ml Rimmel London Kind & Free Glow It Up Moisturising Skin Tint - Hydratační make-up pro citlivou, suchou a normální pleť 30 ml In stock Price — for partners → Kind & Free Glow It Up Moisturising Skin Tint - Hydrating makeup for sensitive, dry, and normal skin 30 ml. Rimmel London Kind & Free Glow It Up Moisturising Skin Tint - Hydrating makeup for sensitive, dry, and normal skin 30 ml. In stock Price — for partners → Kind & Free Glow It Up Moisturising Skin Tint - Hydrating makeup for sensitive, dry, and normal skin 30 ml. Rimmel London Kind & Free Glow It Up Moisturising Skin Tint - Hydrating makeup for sensitive, dry, and normal skin 30 ml. In stock Price — for partners → Kind & Free Glow It Up Moisturising Skin Tint - Hydratační make-up pro citlivou, suchou a normální pleť 30 ml Rimmel London Kind & Free Glow It Up Moisturising Skin Tint - Hydratační make-up pro citlivou, suchou a normální pleť 30 ml In stock Price — for partners → Wake Up & Glow BB C'Est Magic SPF20 - BB Cream L'Oréal Paris Wake Up & Glow BB C'Est Magic SPF20 - BB Cream In stock Price — for partners → Healthy Mix Clean & Vegan Glow Tint Essence - Hydrating and toning essence 30 ml. Bourjois Healthy Mix Clean & Vegan Glow Tint Essence - Hydrating and toning essence 30 ml. In stock Price — for partners → "Make-Up Cover 13 g" Dermacol "Make-Up Cover 13 g" In stock Price — for partners → "Make-Up Cover 13 g" Dermacol "Make-Up Cover 13 g" In stock Price — for partners → Panstik - cream make-up to cover extra strength 9 g Max Factor Panstik - cream make-up to cover extra strength 9 g In stock Price — for partners → Healthy Mix Clean & Vegan Anti-Fatigue Concealer 6 ml Bourjois Healthy Mix Clean & Vegan Anti-Fatigue Concealer 6 ml In stock Price — for partners → 24H Long-Lasting Powder And Foundation 9 g Dermacol 24H Long-Lasting Powder And Foundation 9 g In stock Price — for partners → Skin Tint Hydrating Natural Finish SPF30 - Make-up 30 ml Essence Skin Tint Hydrating Natural Finish SPF30 - Make-up 30 ml In stock Price — for partners → Cover Stick Concealer 6 g Essence Cover Stick Concealer 6 g In stock Price — for partners → "Ahava CC Cream 30 ml" Ahava "Ahava CC Cream 30 ml" In stock Price — for partners → Colorstay Makeup Combination|Oily Skin Revlon Professional Colorstay Makeup Combination|Oily Skin In stock Price — for partners → M Perfect Cover BB Cream EX SPF 42 PA+++ - BB krém 50 ml Missha M Perfect Cover BB Cream EX SPF 42 PA+++ - BB krém 50 ml In stock Price — for partners → Skin Caviar Essence-in-Foundation SPF 25 - Compact make-up 30 ml La Prairie Skin Caviar Essence-in-Foundation SPF 25 - Compact make-up 30 ml In stock Price — for partners → Highlighter Stick - Rozjasňovač v tyčince 7,8 g ZMILE COSMETICS Highlighter Stick - Rozjasňovač v tyčince 7,8 g In stock Price — for partners → CC Cream SPF 10 Ziaja CC Cream SPF 10 In stock Price — for partners → BB Cream Normal and Dry Skin SPF 15 Ziaja BB Cream Normal and Dry Skin SPF 15 In stock Price — for partners → BB Cream Normal and Dry Skin SPF 15 Ziaja BB Cream Normal and Dry Skin SPF 15 In stock Price — for partners → BB Cream Normal and Dry Skin SPF 15 Ziaja BB Cream Normal and Dry Skin SPF 15 In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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