Face makeup

7324 products

MegaGlo Glow In Love Highlighter 20 ml Wet n Wild MegaGlo Glow In Love Highlighter 20 ml In stock Price — for partners → Bare Focus Tinted Hydrator 27 ml Wet n Wild Bare Focus Tinted Hydrator 27 ml In stock Price — for partners → Bare Focus Tinted Hydrator 27 ml Wet n Wild Bare Focus Tinted Hydrator 27 ml In stock Price — for partners → Bare Focus Tinted Hydrator 27 ml Wet n Wild Bare Focus Tinted Hydrator 27 ml In stock Price — for partners → Bare Focus Niacinamide Skin Tint - Lightweight hydrating makeup 32 ml. Wet n Wild Bare Focus Niacinamide Skin Tint - Lightweight hydrating makeup 32 ml. In stock Price — for partners → Bare Focus Niacinamide Skin Tint - Light hydrating makeup 32 ml. Wet n Wild Bare Focus Niacinamide Skin Tint - Light hydrating makeup 32 ml. In stock Price — for partners → "Bare Focus Niacinamide Skin Tint - Lightweight hydrating makeup 32 ml." Wet n Wild "Bare Focus Niacinamide Skin Tint - Lightweight hydrating makeup 32 ml." In stock Price — for partners → Bare Focus Niacinamide Skin Tint - Lightweight hydrating makeup 32 ml. Wet n Wild Bare Focus Niacinamide Skin Tint - Lightweight hydrating makeup 32 ml. In stock Price — for partners → Bare Focus Niacinamide Skin Tint - Lightweight hydrating makeup 32 ml. Wet n Wild Bare Focus Niacinamide Skin Tint - Lightweight hydrating makeup 32 ml. In stock Price — for partners → "Bare Focus Niacinamide Skin Tint - Lightweight hydrating makeup 32 ml" Wet n Wild "Bare Focus Niacinamide Skin Tint - Lightweight hydrating makeup 32 ml" In stock Price — for partners → DERMABLEND SPF 20 - correction make-up 30 ml Vichy DERMABLEND SPF 20 - correction make-up 30 ml In stock Price — for partners → Dermablend 16h SPF 35 30 ml. Vichy Dermablend 16h SPF 35 30 ml. In stock Price — for partners → BB CREAM TACTO SECO IS Vichy BB CREAM TACTO SECO IS In stock Price — for partners → Phyto-Poudre Compacte Powder 12 g Sisley Phyto-Poudre Compacte Powder 12 g In stock Price — for partners → Synchro Skin Self-Refreshing Tint SPF20 Make-up Shiseido Synchro Skin Self-Refreshing Tint SPF20 Make-up In stock Price — for partners → Total Finish Refill - Replacement powder make-up 11 g. Sensai Total Finish Refill - Replacement powder make-up 11 g. In stock Price — for partners → Total Finish Refill - Powder make-up refill 11 g. Sensai Total Finish Refill - Powder make-up refill 11 g. In stock Price — for partners → Total Finish Compact Case - Obal na pudrový make-up Sensai Total Finish Compact Case - Obal na pudrový make-up In stock Price — for partners → Silky Bronze Natural Veil Compact 8,5 g Sensai Silky Bronze Natural Veil Compact 8,5 g In stock Price — for partners → Radiance Brick Bronzer 12 g Rimmel London Radiance Brick Bronzer 12 g In stock Price — for partners → Мультизадачник лучше, чем фильтры 30 мл. Rimmel London Мультизадачник лучше, чем фильтры 30 мл. In stock Price — for partners → Kind & Free Healthy Look Pressed Powder 10 g Rimmel London Kind & Free Healthy Look Pressed Powder 10 g In stock Price — for partners → High´light Buttery Soft Highlighting Powder 8 g Rimmel London High´light Buttery Soft Highlighting Powder 8 g In stock Price — for partners → Hide the Blemish - Corrector 4.5 grams per bar Rimmel London Hide the Blemish - Corrector 4.5 grams per bar In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.