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Face makeup

7324 products

Mineralize Skinfinish Natural Powder 10 g MAC Mineralize Skinfinish Natural Powder 10 g In stock Price — for partners → Mineralize Skinfinish Natural Powder 10 g. MAC Mineralize Skinfinish Natural Powder 10 g. In stock Price — for partners → Tinted Moisturizer Oil Free Natural Skin Perfector SPF 20 - Tinted moisturizing cream 50 ml. LAURA MERCIER Tinted Moisturizer Oil Free Natural Skin Perfector SPF 20 - Tinted moisturizing cream 50 ml. In stock Price — for partners → Tinted Moisturizer Oil Free Natural Skin Perfector SPF 20 - Tónovaný hydratační krém 50 ml LAURA MERCIER Tinted Moisturizer Oil Free Natural Skin Perfector SPF 20 - Tónovaný hydratační krém 50 ml In stock Price — for partners → Tinted Moisturizer Light Revealer - Tinted moisturizing face cream 50 ml. LAURA MERCIER Tinted Moisturizer Light Revealer - Tinted moisturizing face cream 50 ml. In stock Price — for partners → Tinted Moisturizer Light Revealer - Tinted moisturizing face cream 50 ml. LAURA MERCIER Tinted Moisturizer Light Revealer - Tinted moisturizing face cream 50 ml. In stock Price — for partners → Toleriane Teint Mineral SPF 25 (Normal to Combination Skin) - Compact Powder 9.5 g La Roche-Posay Toleriane Teint Mineral SPF 25 (Normal to Combination Skin) - Compact Powder 9.5 g In stock Price — for partners → Toleriane Fixing Powder 12 g La Roche-Posay Toleriane Fixing Powder 12 g In stock Price — for partners → Волшебный CC-крем L'Oréal Paris Волшебный CC-крем In stock Price — for partners → It's Magic Skin Perfector - BB Cream 30 ml. L'Oréal Paris It's Magic Skin Perfector - BB Cream 30 ml. In stock Price — for partners → Les Beiges Healthy Glow Sheer Powder SPF 15 Chanel Les Beiges Healthy Glow Sheer Powder SPF 15 In stock Price — for partners → Les Beiges Healthy Glow Sheer Powder SPF 15 Chanel Les Beiges Healthy Glow Sheer Powder SPF 15 In stock Price — for partners → Les Beiges Healthy Glow Makeup - Makeup 30 ml Chanel Les Beiges Healthy Glow Makeup - Makeup 30 ml In stock Price — for partners → Terracotta The Bronzing Powder 8,5 g Guerlain Terracotta The Bronzing Powder 8,5 g In stock Price — for partners → Terracotta Luminizer Powder 7 g Guerlain Terracotta Luminizer Powder 7 g In stock Price — for partners → Terracotta Light Powder - Bronze Brightening Powder 10 g Guerlain Terracotta Light Powder - Bronze Brightening Powder 10 g In stock Price — for partners → Terracotta Light Powder - Bronze Brightening Powder 10 g Guerlain Terracotta Light Powder - Bronze Brightening Powder 10 g In stock Price — for partners → Parure Gold Skin Matte Matte SPF15 35 ml Guerlain Parure Gold Skin Matte Matte SPF15 35 ml In stock Price — for partners → Parure Gold Skin Matte Matte SPF15 35 ml Guerlain Parure Gold Skin Matte Matte SPF15 35 ml In stock Price — for partners → Parure Gold Precious Light Rejuvenating Illuminator Guerlain Parure Gold Precious Light Rejuvenating Illuminator In stock Price — for partners → Parure Gold Precious Light Rejuvenating Illuminator Guerlain Parure Gold Precious Light Rejuvenating Illuminator In stock Price — for partners → Parure Gold Precious Light Rejuvenating Illuminator Guerlain Parure Gold Precious Light Rejuvenating Illuminator In stock Price — for partners → Meteorites Light Revealing Pearls of Powder 20 g Guerlain Meteorites Light Revealing Pearls of Powder 20 g In stock Price — for partners → Meteorites Light Revealing Pearls of Powder 20 g Guerlain Meteorites Light Revealing Pearls of Powder 20 g In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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