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Face makeup

7324 products

Hyaluron Make-Up & Serum 25 g Dermacol Hyaluron Make-Up & Serum 25 g In stock Price — for partners → Caviar Long Stay & Make-Up Corrector - Long lasting make-up with extracts of caviar and advanced corrector 30 ml Dermacol Caviar Long Stay & Make-Up Corrector - Long lasting make-up with extracts of caviar and advanced corrector 30 ml In stock Price — for partners → Dermacol Bronze 9 g Dermacol Dermacol Bronze 9 g In stock Price — for partners → AcneCover Correrctor Dermacol AcneCover Correrctor In stock Price — for partners → 24h Control Make-up - Long lasting make-up 30 ml Dermacol 24h Control Make-up - Long lasting make-up 30 ml In stock Price — for partners → 24h Control Make-up - Long lasting make-up 30 ml. Dermacol 24h Control Make-up - Long lasting make-up 30 ml. In stock Price — for partners → Superbalanced make up - Gentle make-up 30 ml. Clinique Superbalanced make up - Gentle make-up 30 ml. In stock Price — for partners → "Superbalanced make up - Gentle make-up 30 ml" Clinique "Superbalanced make up - Gentle make-up 30 ml" In stock Price — for partners → "Superbalanced make up - Gentle make-up 30 ml" Clinique "Superbalanced make up - Gentle make-up 30 ml" In stock Price — for partners → Moisture Surge SPF 25 Sheertint Hydrator - Moisturizing makeup 40 ml Clinique Moisture Surge SPF 25 Sheertint Hydrator - Moisturizing makeup 40 ml In stock Price — for partners → Moisture Surge SPF 25 Sheertint Hydrator - Moisturizing makeup 40 ml Clinique Moisture Surge SPF 25 Sheertint Hydrator - Moisturizing makeup 40 ml In stock Price — for partners → Moisture Surge SPF 25 Sheertint Hydrator - Moisturizing makeup 40 ml Clinique Moisture Surge SPF 25 Sheertint Hydrator - Moisturizing makeup 40 ml In stock Price — for partners → Moisture Surge Sheer Hydrator SPF 25 Clinique Moisture Surge Sheer Hydrator SPF 25 In stock Price — for partners → "Even Better Makeup SPF 15 - brightening makeup 30 ml" Clinique "Even Better Makeup SPF 15 - brightening makeup 30 ml" In stock Price — for partners → "Even Better Makeup SPF 15 - brightening makeup 30 ml" Clinique "Even Better Makeup SPF 15 - brightening makeup 30 ml" In stock Price — for partners → "Even Better Makeup SPF 15 - brightening makeup 30 ml" Clinique "Even Better Makeup SPF 15 - brightening makeup 30 ml" In stock Price — for partners → "Even Better Makeup SPF 15 - brightening makeup 30 ml" Clinique "Even Better Makeup SPF 15 - brightening makeup 30 ml" In stock Price — for partners → "Even Better Makeup SPF 15 - brightening makeup 30 ml" Clinique "Even Better Makeup SPF 15 - brightening makeup 30 ml" In stock Price — for partners → "Even Better Makeup SPF 15 - brightening makeup 30 ml" Clinique "Even Better Makeup SPF 15 - brightening makeup 30 ml" In stock Price — for partners → "Almost Powder Powder Make-Up SPF 15 10 g" Clinique "Almost Powder Powder Make-Up SPF 15 10 g" In stock Price — for partners → Soft Glam Filter Fluid 30 ml Catrice Soft Glam Filter Fluid 30 ml In stock Price — for partners → Soft Glam Filter Fluid 30 ml Catrice Soft Glam Filter Fluid 30 ml In stock Price — for partners → Soft Glam Filter Fluid 30 ml Catrice Soft Glam Filter Fluid 30 ml In stock Price — for partners → Holiday Skin Luminous Bronzer 8 g Catrice Holiday Skin Luminous Bronzer 8 g In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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