Face makeup

7324 products

Vitamin Enriched Skin Tint - Tinted Cream 50 ml. Bobbi Brown Vitamin Enriched Skin Tint - Tinted Cream 50 ml. In stock Price — for partners → Vitamin Enriched Skin Tint - Tinted Cream 50 ml. Bobbi Brown Vitamin Enriched Skin Tint - Tinted Cream 50 ml. In stock Price — for partners → Vitamin Enriched Skin Tint - Tinted Cream 50 ml. Bobbi Brown Vitamin Enriched Skin Tint - Tinted Cream 50 ml. In stock Price — for partners → Skin Corrector Stick - Corrector in a stick 3 g. Bobbi Brown Skin Corrector Stick - Corrector in a stick 3 g. In stock Price — for partners → Skin Corrector Stick - Corrector in a stick 3 g. Bobbi Brown Skin Corrector Stick - Corrector in a stick 3 g. In stock Price — for partners → Sheer Finish Pressed Powder - Compact powder 11 g Bobbi Brown Sheer Finish Pressed Powder - Compact powder 11 g In stock Price — for partners → Bronzing Powder 9 g Bobbi Brown Bronzing Powder 9 g In stock Price — for partners → Dew La La Liquid Glow - Liquid Highlighter 25 ml. Benefit Dew La La Liquid Glow - Liquid Highlighter 25 ml. In stock Price — for partners → Mineral Compact Powder Refill 9 g Artdeco Mineral Compact Powder Refill 9 g In stock Price — for partners → Mineral Compact Powder 9 g Artdeco Mineral Compact Powder 9 g In stock Price — for partners → Mineral Compact Powder 9 g Artdeco Mineral Compact Powder 9 g In stock Price — for partners → Camouflage Cream 4,5 g Artdeco Camouflage Cream 4,5 g In stock Price — for partners → Viticolor Skin Camouflage Gel - Covering gel for skin unification ACM Viticolor Skin Camouflage Gel - Covering gel for skin unification In stock Price — for partners → Shiseido Sports BB Cream SPF50+ 30ml Medium Dark Shiseido Shiseido Sports BB Cream SPF50+ 30ml Medium Dark In stock Price — for partners → Shiseido Sports BB Cream SPF50+ 30ml Medium Shiseido Shiseido Sports BB Cream SPF50+ 30ml Medium In stock Price — for partners → Estee Lauder Double Wear Stay-in-Place Makeup long-lasting makeup 2C3 Fresco 30 ml Estee Lauder Estee Lauder Double Wear Stay-in-Place Makeup long-lasting makeup 2C3 Fresco 30 ml In stock Price — for partners → Vichy Dermablend 3D Correction long-lasting make-up against skin imperfections 35 Sand 30 ml Vichy Vichy Dermablend 3D Correction long-lasting make-up against skin imperfections 35 Sand 30 ml In stock Price — for partners → L´Oréal Paris True Match Nude Plumping Tinted Serum to unify skin tone 0.5-2 Very Light 30 ml L'Oréal Paris L´Oréal Paris True Match Nude Plumping Tinted Serum to unify skin tone 0.5-2 Very Light 30 ml In stock Price — for partners → Filorga Oxygen-Glow CC Cream CC cream against skin imperfections 30 ml Filorga Filorga Oxygen-Glow CC Cream CC cream against skin imperfections 30 ml In stock Price — for partners → L´Oréal Paris True Match Nude Plumping Tinted Serum to unify skin tone 3-4 Light Medium 30 ml L'Oréal Paris L´Oréal Paris True Match Nude Plumping Tinted Serum to unify skin tone 3-4 Light Medium 30 ml In stock Price — for partners → Make-Up Cover 13 g Dermacol Make-Up Cover 13 g In stock Price — for partners → Make-Up Cover 13 g Dermacol Make-Up Cover 13 g In stock Price — for partners → Double Wear Sheer Long-Wear make-up SPF20 30 ml Estee Lauder Double Wear Sheer Long-Wear make-up SPF20 30 ml In stock Price — for partners → AcneCover Makeup 30 ml Dermacol AcneCover Makeup 30 ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.