Face makeup

7330 products

MAC Mac Studio Fix Powder Plus Refill Foundation NW30 12g Out of stock Price — for partners → TIRTIR Mask Fit All Cover Cushion - Make-up v houbičce 18 g 23N Sand Tirtir TIRTIR Mask Fit All Cover Cushion - Make-up v houbičce 18 g 23N Sand Out of stock Price — for partners → TIRTIR Mask Fit All Cover Cushion - Make-up v houbičce 18 g 15C Fair Porcelain Tirtir TIRTIR Mask Fit All Cover Cushion - Make-up v houbičce 18 g 15C Fair Porcelain Out of stock Price — for partners → TIRTIR Mask Fit All Cover Cushion - Make-up v houbičce 18 g 27N Camel Tirtir TIRTIR Mask Fit All Cover Cushion - Make-up v houbičce 18 g 27N Camel Out of stock Price — for partners → TIRTIR Mask Fit All Cover Cushion - Make-up v houbičce 18 g 21C Cool Ivory Tirtir TIRTIR Mask Fit All Cover Cushion - Make-up v houbičce 18 g 21C Cool Ivory Out of stock Price — for partners → TIRTIR Mask Fit All Cover Cushion - Make-up v houbičce 18 g 13N Fair Ivory Tirtir TIRTIR Mask Fit All Cover Cushion - Make-up v houbičce 18 g 13N Fair Ivory Out of stock Price — for partners → TIRTIR Mask Fit Red Cushion 18 g 17N Vanilla Tirtir TIRTIR Mask Fit Red Cushion 18 g 17N Vanilla Out of stock Price — for partners → TIRTIR Mask Fit Aura Cushion Foundation 18 g 17W French Vanilla Tirtir TIRTIR Mask Fit Aura Cushion Foundation 18 g 17W French Vanilla Out of stock Price — for partners → TIRTIR Mask Fit Aura Cushion Foundation 18 g 13N Fair Ivory Tirtir TIRTIR Mask Fit Aura Cushion Foundation 18 g 13N Fair Ivory Out of stock Price — for partners → Bobbi Brown, Skin, Glycerin, Longwear, Liquid Foundation, C-026, Cool Walnut, SPF 15, 30 ml Bobbi Brown Bobbi Brown, Skin, Glycerin, Longwear, Liquid Foundation, C-026, Cool Walnut, SPF 15, 30 ml Out of stock Price — for partners → Smashbox, Studio Skin, High Cover, Liquid Foundation, 4.3, Deep Neutral, 30 ml Smashbox Smashbox, Studio Skin, High Cover, Liquid Foundation, 4.3, Deep Neutral, 30 ml Out of stock Price — for partners → Smashbox, Studio Skin, Liquid Foundation, 0.1, Very Fair, 30 ml Smashbox Smashbox, Studio Skin, Liquid Foundation, 0.1, Very Fair, 30 ml Out of stock Price — for partners → Essence CC Cover Stick - Korekční tyčinka 6 g 10 Green Essence Essence CC Cover Stick - Korekční tyčinka 6 g 10 Green Out of stock Price — for partners → Max Factor Creme Puff Powder 14 g 81 Truly Fair Max Factor Max Factor Creme Puff Powder 14 g 81 Truly Fair Out of stock Price — for partners → Thalgo BB Cream Naturel 40ml Thalgo Thalgo BB Cream Naturel 40ml Out of stock Price — for partners → Artdeco Perfect Corector Stick 4 g 3 Bright Apricot Artdeco Artdeco Perfect Corector Stick 4 g 3 Bright Apricot Out of stock Price — for partners → Sisley Le Teint Anti Aiging Foundation 3R Peach 30ml Sisley Sisley Le Teint Anti Aiging Foundation 3R Peach 30ml Out of stock Price — for partners → Sisley Paris Phyto - Blush Twist 3 Papaya 5,5g Sisley Sisley Paris Phyto - Blush Twist 3 Papaya 5,5g Out of stock Price — for partners → Sisley Paris Phyto - Blush Twist 5 Contour 5,5g Sisley Sisley Paris Phyto - Blush Twist 5 Contour 5,5g Out of stock Price — for partners → Sisley Paris Phyto - Blush Twist 1 Petal 5,5g Sisley Sisley Paris Phyto - Blush Twist 1 Petal 5,5g Out of stock Price — for partners → Max Factor Miracle Touch Cream-To-Liquid Foundation SPF30 - Make-up 11,5 g 047 Vanilla Max Factor Max Factor Miracle Touch Cream-To-Liquid Foundation SPF30 - Make-up 11,5 g 047 Vanilla Out of stock Price — for partners → Mac Mineralize Skinfinish Natural Medium Dark 10g MAC Mac Mineralize Skinfinish Natural Medium Dark 10g Out of stock Price — for partners → Essence Silky Cushion Foundation - Make-up 12 g 100 Essence Essence Silky Cushion Foundation - Make-up 12 g 100 Out of stock Price — for partners → Essence Water Dew Serum Bronzer - Tekutý bronzer 3,5 ml 30 Spritz Glow Essence Essence Water Dew Serum Bronzer - Tekutý bronzer 3,5 ml 30 Spritz Glow Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.