LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Face makeup

7241 products

Profusion Cosmetics, Blush Hour, Glossy & Illuminating, Liquid Blush, Peach Mimosa, 6 ml Profusion Cosmetics Profusion Cosmetics, Blush Hour, Glossy & Illuminating, Liquid Blush, Peach Mimosa, 6 ml In stock Price — for partners → Profusion, Blush Hour, Glossy & Illuminating, Liquid Blush, Berry Mimosa, 6 ml Profusion Cosmetics Profusion, Blush Hour, Glossy & Illuminating, Liquid Blush, Berry Mimosa, 6 ml In stock Price — for partners → Profusion Cosmetics, Blush I, Blush Palette, 16 g Profusion Cosmetics Profusion Cosmetics, Blush I, Blush Palette, 16 g In stock Price — for partners → Profusion Cosmetics, West Coast Glow, Liquid Bronzer, Newport, 2 ml Profusion Cosmetics Profusion Cosmetics, West Coast Glow, Liquid Bronzer, Newport, 2 ml In stock Price — for partners → Profusion, West Coast Glow, Liquid Bronzer, Malibu, 2 ml Profusion Cosmetics Profusion, West Coast Glow, Liquid Bronzer, Malibu, 2 ml In stock Price — for partners → Profusion Cosmetics, Sunkissed Glow, Glow & Illuminating, Blush Highlighter Palette, Pink Sunrise, 4.7 g Profusion Cosmetics Profusion Cosmetics, Sunkissed Glow, Glow & Illuminating, Blush Highlighter Palette, Pink Sunrise, 4.7 g In stock Price — for partners → Profusion, Sunkissed Glow, Glow & Illuminating, Blush Highlighter Palette, Mauve Horizon, 4.7 g Profusion Cosmetics Profusion, Sunkissed Glow, Glow & Illuminating, Blush Highlighter Palette, Mauve Horizon, 4.7 g In stock Price — for partners → Profusion Cosmetics, Sunkissed Glow, Glow & Illuminating, Blush Highlighter Palette, Coral Heatwave, 4.7 g Profusion Cosmetics Profusion Cosmetics, Sunkissed Glow, Glow & Illuminating, Blush Highlighter Palette, Coral Heatwave, 4.7 g In stock Price — for partners → Rom&nd, Better Than Cheek, Matte Finish, Blush Powder, W03, Apricot Milk, 4 g Rom&nd Rom&nd, Better Than Cheek, Matte Finish, Blush Powder, W03, Apricot Milk, 4 g In stock Price — for partners → Bioderma Sébium Kerato+ Cover Anti-Blemish Tinted Gel-Cream - BB krém 30 ml Medium Bioderma Bioderma Sébium Kerato+ Cover Anti-Blemish Tinted Gel-Cream - BB krém 30 ml Medium In stock Price — for partners → Chanel Poudre Universelle Libre - Sypký pudr 6 g 10 Light Chanel Chanel Poudre Universelle Libre - Sypký pudr 6 g 10 Light In stock Price — for partners → Artdeco Blush Stick - Tvářenka v tyčince 4,5 g 6 Studio City Artdeco Artdeco Blush Stick - Tvářenka v tyčince 4,5 g 6 Studio City In stock Price — for partners → Biotherm Waterproof Express Eye Makeup Remover - Odličovač očí 200ml Biotherm Biotherm Waterproof Express Eye Makeup Remover - Odličovač očí 200ml In stock Price — for partners → Bioderma Créaline AR+ CC Cream SPF 50+ - CC krém 40 ml Dorée Bioderma Bioderma Créaline AR+ CC Cream SPF 50+ - CC krém 40 ml Dorée In stock Price — for partners → Maybelline Fit Me Microscopic Corrector - Concealer pencil 0,28 g 22 Wheat Maybelline Maybelline Fit Me Microscopic Corrector - Concealer pencil 0,28 g 22 Wheat In stock Price — for partners → Maybelline Fit Me Microscopic Corrector - Concealer pencil 0,28 g 25 Medium Maybelline Maybelline Fit Me Microscopic Corrector - Concealer pencil 0,28 g 25 Medium In stock Price — for partners → Maybelline Fit Me Microscopic Corrector - Concealer pencil 0,28 g 20 Sand Maybelline Maybelline Fit Me Microscopic Corrector - Concealer pencil 0,28 g 20 Sand In stock Price — for partners → Dior Forever Skin Glow Foundation 5N Neutral 30ml Christian Dior Dior Forever Skin Glow Foundation 5N Neutral 30ml In stock Price — for partners → BOBBI BROWN MINI WEIGHTLESS SKIN FOUNDATION SPF 15 - NATURAL 13 ML Bobbi Brown BOBBI BROWN MINI WEIGHTLESS SKIN FOUNDATION SPF 15 - NATURAL 13 ML In stock Price — for partners → BOBBI BROWN SHEER FINISH PRESSED POWDER - WARM NATURAL 9 GR Bobbi Brown BOBBI BROWN SHEER FINISH PRESSED POWDER - WARM NATURAL 9 GR In stock Price — for partners → ESTEE LAUDER DOUBLE WEAR S-I-P SPF10 2W0 WARM VANILLA 30 ML Estee Lauder ESTEE LAUDER DOUBLE WEAR S-I-P SPF10 2W0 WARM VANILLA 30 ML In stock Price — for partners → ESTEE LAUDER DOUBLE WEAR S-I-P SPF10 2C0 COOL VANILLA 30 ML Estee Lauder ESTEE LAUDER DOUBLE WEAR S-I-P SPF10 2C0 COOL VANILLA 30 ML In stock Price — for partners → ESTEE LAUDER DOUBLE WEAR S-I-P SPF10 1W0 WARM PORCELAIN 30 ML Estee Lauder ESTEE LAUDER DOUBLE WEAR S-I-P SPF10 1W0 WARM PORCELAIN 30 ML In stock Price — for partners → Elizabeth Arden, Everyday, Cream Foundation, 07, Beige, 96 g *Tester Elizabeth Arden Elizabeth Arden, Everyday, Cream Foundation, 07, Beige, 96 g *Tester In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.