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Face makeup

7241 products

L'OREAL INFALLIBLE 32H FRESH WEAR FOUNDATION SPF 25 145 BEIGE ROSE 30 ML L'Oréal Paris L'OREAL INFALLIBLE 32H FRESH WEAR FOUNDATION SPF 25 145 BEIGE ROSE 30 ML In stock Price — for partners → Elizabeth Arden, Everyday, Cream Foundation, 07, Beige, 96 g *Tester Elizabeth Arden Elizabeth Arden, Everyday, Cream Foundation, 07, Beige, 96 g *Tester In stock Price — for partners → Sisley Phyto-Teint Poudre Libre 1 Shimmer 12g Sisley Sisley Phyto-Teint Poudre Libre 1 Shimmer 12g In stock Price — for partners → Collistar Impeccabile Loose 01 Matte 10g Collistar Collistar Impeccabile Loose 01 Matte 10g In stock Price — for partners → Collistar Impeccabile Loose 02 Luminous 10g Collistar Collistar Impeccabile Loose 02 Luminous 10g In stock Price — for partners → Collistar Magica Terra Refill Bronzing Powder 1.1 Positano 10g Collistar Collistar Magica Terra Refill Bronzing Powder 1.1 Positano 10g In stock Price — for partners → Collistar Magica Terra Refill Bronzing Powder 3.3 Taormina 10g Collistar Collistar Magica Terra Refill Bronzing Powder 3.3 Taormina 10g In stock Price — for partners → Collistar Magica Loose Bronzing Powder 10g Collistar Collistar Magica Loose Bronzing Powder 10g In stock Price — for partners → Mixa Anti-Pimple Concentrated Paste 15ml Mixa Mixa Anti-Pimple Concentrated Paste 15ml In stock Price — for partners → Clarins, Skin Illusion, Liquid Foundation, 105, Nude, SPF 15, 30 ml Clarins Clarins, Skin Illusion, Liquid Foundation, 105, Nude, SPF 15, 30 ml In stock Price — for partners → NYX Professional Makeup Nyx Pro Fix Stick Corrector Stick Vanilla 1,6g In stock Price — for partners → Yves Saint Laurent Touche Eclat 1.5 Luminous Silk2,5ml Yves Saint Laurent Yves Saint Laurent Touche Eclat 1.5 Luminous Silk2,5ml In stock Price — for partners → Armani Luminous Silk Foundation 30 ml 5.9 Medium - Neutral Pink Giorgio Armani Armani Luminous Silk Foundation 30 ml 5.9 Medium - Neutral Pink In stock Price — for partners → Yves Saint Laurent All Hours Hyper Bronzer - Bronzer 7,5 g 03 Yves Saint Laurent Yves Saint Laurent All Hours Hyper Bronzer - Bronzer 7,5 g 03 In stock Price — for partners → Yves Saint Laurent All Hours Foundation 25 ml MN7 Yves Saint Laurent Yves Saint Laurent All Hours Foundation 25 ml MN7 In stock Price — for partners → Color Wow Root Cover Up Camouflage Roots & Regrowth Instantly Powder 2,1 g Black Color Wow Color Wow Root Cover Up Camouflage Roots & Regrowth Instantly Powder 2,1 g Black In stock Price — for partners → Artdeco Bronze Stick - Bronzer stick 4,5 g Artdeco Artdeco Bronze Stick - Bronzer stick 4,5 g In stock Price — for partners → Essence Camouflage+ Matte Concealer 8 ml Essence Essence Camouflage+ Matte Concealer 8 ml In stock Price — for partners → Essence Silky Blur Hydrating Longwear Concealer 10 ml Essence Essence Silky Blur Hydrating Longwear Concealer 10 ml In stock Price — for partners → Fenty Beauty Match Stix Matte Contour Skinstick - Konturovací tyčinka 7,1 g Fenty Beauty Fenty Beauty Match Stix Matte Contour Skinstick - Konturovací tyčinka 7,1 g In stock Price — for partners → Fenty Beauty Match Stix Matte Contour Skinstick - Konturovací tyčinka 7,1 g Fenty Beauty Fenty Beauty Match Stix Matte Contour Skinstick - Konturovací tyčinka 7,1 g In stock Price — for partners → Fenty Beauty Eaze Drop Blurring Skin Tint - Hydratační make-up 32 ml Fenty Beauty Fenty Beauty Eaze Drop Blurring Skin Tint - Hydratační make-up 32 ml In stock Price — for partners → Fenty Beauty Eaze Drop Blurring Skin Tint - Hydratační make-up 32 ml Fenty Beauty Fenty Beauty Eaze Drop Blurring Skin Tint - Hydratační make-up 32 ml In stock Price — for partners → Fenty Beauty Eaze Drop Blurring Skin Tint - Hydratační make-up 32 ml Fenty Beauty Fenty Beauty Eaze Drop Blurring Skin Tint - Hydratační make-up 32 ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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