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Face makeup

7115 products

Make Up For Ever HD Skin Powder Foundation 11 g Make Up For Ever Make Up For Ever HD Skin Powder Foundation 11 g In stock Price — for partners → Missha M Perfect Cover Serum B.B. Cream SPF50 - BB krém 20 ml Missha Missha M Perfect Cover Serum B.B. Cream SPF50 - BB krém 20 ml In stock Price — for partners → Missha M Perfect Cover Serum B.B. Cream SPF50 - BB krém 20 ml Missha Missha M Perfect Cover Serum B.B. Cream SPF50 - BB krém 20 ml In stock Price — for partners → Missha M Perfect Cover BB Cream EX SPF 42 PA+++ 50 ml Missha Missha M Perfect Cover BB Cream EX SPF 42 PA+++ 50 ml In stock Price — for partners → Missha M Perfect Cover BB Cream EX SPF 42 PA+++ 20 ml Missha Missha M Perfect Cover BB Cream EX SPF 42 PA+++ 20 ml In stock Price — for partners → Missha M Perfect Cover BB Cream EX SPF 42 PA+++ 20 ml Missha Missha M Perfect Cover BB Cream EX SPF 42 PA+++ 20 ml In stock Price — for partners → Missha Layering Fit Foundation 35 ml Missha Missha Layering Fit Foundation 35 ml In stock Price — for partners → Missha Layering Fit Foundation 35 ml Missha Missha Layering Fit Foundation 35 ml In stock Price — for partners → Missha Layering Fit Foundation 35 ml Missha Missha Layering Fit Foundation 35 ml In stock Price — for partners → Missha Glow Layering Fit Cushion SPF50 - Make-up v houbičce 14 g Missha Missha Glow Layering Fit Cushion SPF50 - Make-up v houbičce 14 g In stock Price — for partners → Missha Glow Layering Fit Cushion SPF50 - Make-up v houbičce 14 g Missha Missha Glow Layering Fit Cushion SPF50 - Make-up v houbičce 14 g In stock Price — for partners → Missha Glow Layering Fit Cushion SPF50 - Make-up v houbičce 14 g Missha Missha Glow Layering Fit Cushion SPF50 - Make-up v houbičce 14 g In stock Price — for partners → NARS Natural Radiant Longwear Foundation 30 ml NARS NARS Natural Radiant Longwear Foundation 30 ml In stock Price — for partners → NARS Natural Radiant Longwear Foundation 30 ml NARS NARS Natural Radiant Longwear Foundation 30 ml In stock Price — for partners → Nudestix Tinted Cover Foundation 25 ml Nudestix Nudestix Tinted Cover Foundation 25 ml In stock Price — for partners → Nudestix Tinted Cover Foundation 25 ml Nudestix Nudestix Tinted Cover Foundation 25 ml In stock Price — for partners → Nudestix Tinted Cover Foundation 25 ml Nudestix Nudestix Tinted Cover Foundation 25 ml In stock Price — for partners → Nudestix Nudefix Cream Concealer 10 ml Nudestix Nudestix Nudefix Cream Concealer 10 ml In stock Price — for partners → Nudestix Nudefix Cream Concealer 10 ml Nudestix Nudestix Nudefix Cream Concealer 10 ml In stock Price — for partners → Nudestix Nudefix Cream Concealer 10 ml Nudestix Nudestix Nudefix Cream Concealer 10 ml In stock Price — for partners → Smashbox Always On Skin-Balancing Foundation 30 ml Smashbox Smashbox Always On Skin-Balancing Foundation 30 ml In stock Price — for partners → Yves Saint Laurent TOUCHE ECLAT - corrector pen in 2.5 ml Yves Saint Laurent Yves Saint Laurent TOUCHE ECLAT - corrector pen in 2.5 ml In stock Price — for partners → TIRTIR Up Mask Fit Red Foundation 30 ml Tirtir TIRTIR Up Mask Fit Red Foundation 30 ml In stock Price — for partners → TIRTIR Up Mask Fit Red Foundation 30 ml Tirtir TIRTIR Up Mask Fit Red Foundation 30 ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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