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Face makeup

7241 products

2K Fabulous Beauty Train Case Makeup Palette 66,9 g 2K 2K Fabulous Beauty Train Case Makeup Palette 66,9 g In stock Price — for partners → Missha M Perfect Cover BB Cream EX SPF42 BB Cream 20 ml Missha Missha M Perfect Cover BB Cream EX SPF42 BB Cream 20 ml In stock Price — for partners → Rare Beauty Positive Light Liquid Highlighter Light 15 ml RARE BEAUTY Rare Beauty Positive Light Liquid Highlighter Light 15 ml In stock Price — for partners → Rare Beauty Positive Light Liquid highlighter Exhilarate 15ml RARE BEAUTY Rare Beauty Positive Light Liquid highlighter Exhilarate 15ml In stock Price — for partners → Rare Beauty Soft Pinch - Blush Liquide - Spirited - 7,5 ml RARE BEAUTY Rare Beauty Soft Pinch - Blush Liquide - Spirited - 7,5 ml In stock Price — for partners → Rare Beauty Soft Pinch Liquid Blush Faith 7.5 ml RARE BEAUTY Rare Beauty Soft Pinch Liquid Blush Faith 7.5 ml In stock Price — for partners → Rare Beauty Soft Pinch Liquid Blush Believe 7.5 ml RARE BEAUTY Rare Beauty Soft Pinch Liquid Blush Believe 7.5 ml In stock Price — for partners → Rare Beauty Soft Pinch Liquid Blush Love 7.5 ml RARE BEAUTY Rare Beauty Soft Pinch Liquid Blush Love 7.5 ml In stock Price — for partners → Essence Cosmetics Camouflage Matt Corrector Waterproof 210 8ml Essence Essence Cosmetics Camouflage Matt Corrector Waterproof 210 8ml In stock Price — for partners → Yves Saint Laurent All Hours Hyper Luminize 02 Hightlighter 5g Yves Saint Laurent Yves Saint Laurent All Hours Hyper Luminize 02 Hightlighter 5g In stock Price — for partners → NYX Professional Makeup Nyx Make'em Wonder Foundation 32-Cappuccino 30ml In stock Price — for partners → NYX Professional Makeup Nyx Make'em Wonder Foundation 29-Warm Pecan 30ml In stock Price — for partners → Estee Lauder Double Wear Stay In Place make-up Pump 1.0ks Estee Lauder Estee Lauder Double Wear Stay In Place make-up Pump 1.0ks In stock Price — for partners → Clinique Almost Powder Makeup SPF15 Makeup 10 g Clinique Clinique Almost Powder Makeup SPF15 Makeup 10 g In stock Price — for partners → Revlon Powder Blush Stick 14 Tickled Pink 5g Revlon Professional Revlon Powder Blush Stick 14 Tickled Pink 5g In stock Price — for partners → Pupa Wonder Me Shake Blush Liquid Blush 5.5 ml 0ml Pupa Milano Pupa Wonder Me Shake Blush Liquid Blush 5.5 ml 0ml In stock Price — for partners → Collistar Impeccabile Maxi Blush 08 Henné 8g Refill Collistar Collistar Impeccabile Maxi Blush 08 Henné 8g Refill In stock Price — for partners → Collistar Impeccabile Maxi Blush 04 Confetto 8g Refill Collistar Collistar Impeccabile Maxi Blush 04 Confetto 8g Refill In stock Price — for partners → Pupa Wonder Me Fatigue Eraser - under-eye concealer 4,2 ml Pupa Milano Pupa Wonder Me Fatigue Eraser - under-eye concealer 4,2 ml In stock Price — for partners → Armani Luminous Silk Foundation 30 ml Giorgio Armani Armani Luminous Silk Foundation 30 ml In stock Price — for partners → Armani Luminous Silk Foundation 30 ml Giorgio Armani Armani Luminous Silk Foundation 30 ml In stock Price — for partners → Lancome Teint Idole Ultra Wear Serum Bronzer 05 Tan 10g Lancome Lancome Teint Idole Ultra Wear Serum Bronzer 05 Tan 10g In stock Price — for partners → Guerlain Parure Gold Skin Control Compact 1N Refill 10g Guerlain Guerlain Parure Gold Skin Control Compact 1N Refill 10g In stock Price — for partners → Guerlain Parure Gold Skin Control Compact 0N Refill 8,7g Guerlain Guerlain Parure Gold Skin Control Compact 0N Refill 8,7g In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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