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Face makeup

7370 products

BioNike, Comfort Cover, Anti-Blemish, Liquid Foundation, 104, Biscuit, SPF 30, 30 ml BioNike BioNike, Comfort Cover, Anti-Blemish, Liquid Foundation, 104, Biscuit, SPF 30, 30 ml Out of stock Price — for partners → BioNike, Comfort Cover, Matte & Covering, Liquid Foundation, 102, Sable, SPF 30, 30 ml BioNike BioNike, Comfort Cover, Matte & Covering, Liquid Foundation, 102, Sable, SPF 30, 30 ml Out of stock Price — for partners → BioNike, Comfort Cover, Matte & Covering, Liquid Foundation, 103, Beige, SPF 30, 30 ml BioNike BioNike, Comfort Cover, Matte & Covering, Liquid Foundation, 103, Beige, SPF 30, 30 ml Out of stock Price — for partners → BioNike, Defence Hydractive, Conceals Imperfections, BB Cream, Light, SPF 15, 40 ml BioNike BioNike, Defence Hydractive, Conceals Imperfections, BB Cream, Light, SPF 15, 40 ml Out of stock Price — for partners → ArtDeco, Perfect Teint, Long Lasting, Liquid Foundation, 08, Gentle Ivory, 20 ml Artdeco ArtDeco, Perfect Teint, Long Lasting, Liquid Foundation, 08, Gentle Ivory, 20 ml Out of stock Price — for partners → ArtDeco, Perfect Teint, Long Lasting, Liquid Foundation, 04, Pure Porcelain, 20 ml Artdeco ArtDeco, Perfect Teint, Long Lasting, Liquid Foundation, 04, Pure Porcelain, 20 ml Out of stock Price — for partners → ArtDeco, Hydra Mineral, Hydrating, Compact Foundation, 65, Medium Beige, Refillable, 10 g Artdeco ArtDeco, Hydra Mineral, Hydrating, Compact Foundation, 65, Medium Beige, Refillable, 10 g Out of stock Price — for partners → ArtDeco, Hydra Care, Hydrating, Compact Foundation, 70, Fresh Beige, Refillable, 10 g Artdeco ArtDeco, Hydra Care, Hydrating, Compact Foundation, 70, Fresh Beige, Refillable, 10 g Out of stock Price — for partners → ArtDeco, Hydra Mineral, Hydrating, Compact Foundation, 60, Light Beige, Refillable, 10 g Artdeco ArtDeco, Hydra Mineral, Hydrating, Compact Foundation, 60, Light Beige, Refillable, 10 g Out of stock Price — for partners → ArtDeco, Camouflage, Waterproof, Covering, Cream Concealer, 20, Peach, Refill, 4.5 g Artdeco ArtDeco, Camouflage, Waterproof, Covering, Cream Concealer, 20, Peach, Refill, 4.5 g Out of stock Price — for partners → ArtDeco, Blusher, Blush Compact Powder, 13, Brown Orange, Refill, 8 g Artdeco ArtDeco, Blusher, Blush Compact Powder, 13, Brown Orange, Refill, 8 g Out of stock Price — for partners → ArtDeco, Blusher, Long Lasting, Blush Compact Powder, 11, Orange Blush, 8 g Artdeco ArtDeco, Blusher, Long Lasting, Blush Compact Powder, 11, Orange Blush, 8 g Out of stock Price — for partners → ArtDeco, Perfect Teint, Covering, Liquid Concealer, 06, Light Ivory, 2 ml Artdeco ArtDeco, Perfect Teint, Covering, Liquid Concealer, 06, Light Ivory, 2 ml Out of stock Price — for partners → ArtDeco, Blush Couture Samarkand Design, Blush Palette, Samarkand Treasures, 9 g Artdeco ArtDeco, Blush Couture Samarkand Design, Blush Palette, Samarkand Treasures, 9 g Out of stock Price — for partners → ArtDeco, Cosmic Glam Collection, Blush Palette, Cosmic Glam, 9 g Artdeco ArtDeco, Cosmic Glam Collection, Blush Palette, Cosmic Glam, 9 g Out of stock Price — for partners → ArtDeco, ArtDeco, Natural Glow, Blush Stick, 04, Hollywood, 4.5 g Artdeco ArtDeco, ArtDeco, Natural Glow, Blush Stick, 04, Hollywood, 4.5 g Out of stock Price — for partners → ArtDeco, ArtDeco, Contouring, Contour Stick, 03, Santa Monica, 4.5 g Artdeco ArtDeco, ArtDeco, Contouring, Contour Stick, 03, Santa Monica, 4.5 g Out of stock Price — for partners → Rimmel London Rimmel London Lasting Finish Matte Base En Polvo 001-Fair Porcelain 7g Out of stock Price — for partners → Dermacol Pearlescent Highlighter - Rozjasňovač s perleťovým leskem 3.6g Dermacol Dermacol Pearlescent Highlighter - Rozjasňovač s perleťovým leskem 3.6g Out of stock Price — for partners → Lancome Teint Idole Ultra Wear Concealer 03 Beige Diaphane 13ml Lancome Lancome Teint Idole Ultra Wear Concealer 03 Beige Diaphane 13ml Out of stock Price — for partners → Estee Lauder, Futurist Aqua Brilliance, Hydrating & Illuminating, Liquid Foundation, 1W1, Bone, SPF 20, 30 ml Estee Lauder Estee Lauder, Futurist Aqua Brilliance, Hydrating & Illuminating, Liquid Foundation, 1W1, Bone, SPF 20, 30 ml Out of stock Price — for partners → Estee Lauder, Futurist Aqua Brilliance, Radiant, Liquid Foundation, 1N1, Ivory Nude, SPF 20, 30 ml Estee Lauder Estee Lauder, Futurist Aqua Brilliance, Radiant, Liquid Foundation, 1N1, Ivory Nude, SPF 20, 30 ml Out of stock Price — for partners → Lancome, L'Absolu, Face Palette, Parisienne Chic, 20.9 g Lancome Lancome, L'Absolu, Face Palette, Parisienne Chic, 20.9 g Out of stock Price — for partners → Lancome, Absolue The Fluid, Luminous, Liquid Foundation & Serum 2-In-1, Ivoire, 100, 35 ml Lancome Lancome, Absolue The Fluid, Luminous, Liquid Foundation & Serum 2-In-1, Ivoire, 100, 35 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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