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Face makeup

7370 products

Clinique Even Better Makeup SPF 15 - brightening makeup 30 ml CN 90 Sand Clinique Clinique Even Better Makeup SPF 15 - brightening makeup 30 ml CN 90 Sand Out of stock Price — for partners → Lancome, Teint Idole Ultra Wear Care & Glow, Medium Coverage, Liquid Foundation, 405, SPF 25, 30 ml Lancome Lancome, Teint Idole Ultra Wear Care & Glow, Medium Coverage, Liquid Foundation, 405, SPF 25, 30 ml Out of stock Price — for partners → Lancome, Teint Idole Ultra Wear Care & Glow, Medium Coverage, Liquid Foundation, 110C, 30 ml Lancome Lancome, Teint Idole Ultra Wear Care & Glow, Medium Coverage, Liquid Foundation, 110C, 30 ml Out of stock Price — for partners → Lancome, Teint Idole Ultra Wear, Natural Finish, Liquid Foundation, 048, Beige Chataigne, SPF15, 30 ml Lancome Lancome, Teint Idole Ultra Wear, Natural Finish, Liquid Foundation, 048, Beige Chataigne, SPF15, 30 ml Out of stock Price — for partners → Lancome, Teint Idole Ultra, Matte, Liquid Foundation, 01, PO, SPF 35, 30 ml Lancome Lancome, Teint Idole Ultra, Matte, Liquid Foundation, 01, PO, SPF 35, 30 ml Out of stock Price — for partners → Lancome, Teint Idole Ultra, Matte, Liquid Foundation, 01, P, SPF 35, 30 ml Lancome Lancome, Teint Idole Ultra, Matte, Liquid Foundation, 01, P, SPF 35, 30 ml Out of stock Price — for partners → Lancome, Teint Idole Ultra Wear, Liquid Foundation, 105W, SPF 35, 30 ml Lancome Lancome, Teint Idole Ultra Wear, Liquid Foundation, 105W, SPF 35, 30 ml Out of stock Price — for partners → Clarins Everlasting Foundation 113C Chestnut 30ml Clarins Clarins Everlasting Foundation 113C Chestnut 30ml Out of stock Price — for partners → Clarins Everlasting Foundation 114N Cappuccino 30ml Clarins Clarins Everlasting Foundation 114N Cappuccino 30ml Out of stock Price — for partners → Clarins Everlasting Foundation 112.3N Sandalwood 30ml Clarins Clarins Everlasting Foundation 112.3N Sandalwood 30ml Out of stock Price — for partners → ENOUGH Rich Gold Double Wear Radiance Foundation SPF50+ PA++... ENOUGH ENOUGH Rich Gold Double Wear Radiance Foundation SPF50+ PA++... Out of stock Price — for partners → VT COSMETICS Cica No-Sebum Mild Powder 5 g VT Cosmetics VT COSMETICS Cica No-Sebum Mild Powder 5 g Out of stock Price — for partners → Gosh, Dextreme, Full Coverage, Liquid Foundation, 008, Golden, 30 ml Gosh Gosh, Dextreme, Full Coverage, Liquid Foundation, 008, Golden, 30 ml Out of stock Price — for partners → Gosh, Foundation Plus+, Cover & Conceal, Liquid Foundation, 002, SPF15, 30 ml Gosh Gosh, Foundation Plus+, Cover & Conceal, Liquid Foundation, 002, SPF15, 30 ml Out of stock Price — for partners → Gosh, Drops, Liquid Foundation, 006, Tawny, SPF 10, 30 ml Gosh Gosh, Drops, Liquid Foundation, 006, Tawny, SPF 10, 30 ml Out of stock Price — for partners → Estée Lauder Double Wear Stay In Place SPF10 Makeup 30 ml Estee Lauder Estée Lauder Double Wear Stay In Place SPF10 Makeup 30 ml Out of stock Price — for partners → Ecocera Bamboo Powder Absorbent Sebum - Gentle Powder 8 g Ecocera Ecocera Bamboo Powder Absorbent Sebum - Gentle Powder 8 g Out of stock Price — for partners → Elizabeth Arden Arden Maq Powder Pure Finish Mineral Sha Elizabeth Arden Elizabeth Arden Arden Maq Powder Pure Finish Mineral Sha Out of stock Price — for partners → Ecocera Bamboo Powder Absorbent Sebum - Gentle Powder 8 g Ecocera Ecocera Bamboo Powder Absorbent Sebum - Gentle Powder 8 g Out of stock Price — for partners → Ecocera Banana Barley Loose Powder - Banana fixation powder 10.0g Ecocera Ecocera Banana Barley Loose Powder - Banana fixation powder 10.0g Out of stock Price — for partners → Maybelline Fit Me Microscopic Corrector - concealer pencil, 0.28 g, 03 Porcelain Maybelline Maybelline Fit Me Microscopic Corrector - concealer pencil, 0.28 g, 03 Porcelain Out of stock Price — for partners → TIRTIR Mask Fit AI Filter Cushion, 18 g, 24W Soft Beige Tirtir TIRTIR Mask Fit AI Filter Cushion, 18 g, 24W Soft Beige Out of stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Make Me Blush Bold Blurring 93 Restless Rose 6g Out of stock Price — for partners → TIRTIR Mask Fit AI Filter Cushion - Make-up in sponge 18 g 19C Petal Tirtir TIRTIR Mask Fit AI Filter Cushion - Make-up in sponge 18 g 19C Petal Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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