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Face makeup

7370 products

TIRTIR Mask Fit AI Filter Cushion - Make-up in sponge 18 g 21C Cool Ivory Tirtir TIRTIR Mask Fit AI Filter Cushion - Make-up in sponge 18 g 21C Cool Ivory Out of stock Price — for partners → TIRTIR Mask Fit AI Filter Cushion - Make-up in sponge 18 g 22N Shell Beige Tirtir TIRTIR Mask Fit AI Filter Cushion - Make-up in sponge 18 g 22N Shell Beige Out of stock Price — for partners → Estee Lauder Pure Color Blush - Powder Blush 7 g 420 Rebellious Rose Estee Lauder Estee Lauder Pure Color Blush - Powder Blush 7 g 420 Rebellious Rose Out of stock Price — for partners → Estee Lauder Pure Color Envy Powder Blush 7 g 220 Pink Kiss Estee Lauder Estee Lauder Pure Color Envy Powder Blush 7 g 220 Pink Kiss Out of stock Price — for partners → Shiseido Shiseido Synchro Skin Radiant Lifting Concealer 101 2,7g Out of stock Price — for partners → Heimish Moringa Ceramide Tinted Moisturizer Make-Up + Sunscreen SPF30 - BB krém pro sjednocení barevného tónu pleti 30 ml 19 Fair Beige Heimish Heimish Moringa Ceramide Tinted Moisturizer Make-Up + Sunscreen SPF30 - BB krém pro sjednocení barevného tónu pleti 30 ml 19 Fair Beige Out of stock Price — for partners → Kiko Milano Holiday Premiere Charming Duo Blush - Tvářenka 12 g 02 Mauve Appearance Kiko Milano Kiko Milano Holiday Premiere Charming Duo Blush - Tvářenka 12 g 02 Mauve Appearance Out of stock Price — for partners → Kiko Milano Colour Correct Concealer Palette - Konturovací paletka 6.0g Kiko Milano Kiko Milano Colour Correct Concealer Palette - Konturovací paletka 6.0g Out of stock Price — for partners → Bareminerals Bareminerals Barepro 24hr Base De Maquillaje En Polvo Perfeccionadora De La Piel 40-Medium Deep Warm​ 8g Out of stock Price — for partners → Givenchy Prisme Libre Highlighter Powder - Rozjasňující pudr 9 g 01 Lilac Pink Givenchy Givenchy Prisme Libre Highlighter Powder - Rozjasňující pudr 9 g 01 Lilac Pink Out of stock Price — for partners → Givenchy Prisme Libre Highlighter Powder - Rozjasňující pudr 9 g 03 Pearly Gold Givenchy Givenchy Prisme Libre Highlighter Powder - Rozjasňující pudr 9 g 03 Pearly Gold Out of stock Price — for partners → Givenchy Prisme Libre Highlighter Powder - Rozjasňující pudr 9 g 02 Rosy Gold Givenchy Givenchy Prisme Libre Highlighter Powder - Rozjasňující pudr 9 g 02 Rosy Gold Out of stock Price — for partners → NARS The Multiple Sculpting Stick - Konturovací tyčinka 8 g Laguna NARS NARS The Multiple Sculpting Stick - Konturovací tyčinka 8 g Laguna Out of stock Price — for partners → Maybelline Cheek Heat Gel-Cream Blush 20 Rose Flash Maybelline Maybelline Cheek Heat Gel-Cream Blush 20 Rose Flash Out of stock Price — for partners → Rare Beauty Soft Pinch Blush Powder - Brightening blush 2.8 g Cheer RARE BEAUTY Rare Beauty Soft Pinch Blush Powder - Brightening blush 2.8 g Cheer Out of stock Price — for partners → Rare Beauty Soft Pinch Blush Powder - Brightening blush 2.8 g Hope RARE BEAUTY Rare Beauty Soft Pinch Blush Powder - Brightening blush 2.8 g Hope Out of stock Price — for partners → Clarins Everlasting Long-Wearing & Hydrating Matte Foundation - Long-lasting moisturizing makeup with a matte effect 30 ml 110N Clarins Clarins Everlasting Long-Wearing & Hydrating Matte Foundation - Long-lasting moisturizing makeup with a matte effect 30 ml 110N Out of stock Price — for partners → Clarins Everlasting Foundation Make-up - Long-lasting makeup 112C Amber Clarins Clarins Everlasting Foundation Make-up - Long-lasting makeup 112C Amber Out of stock Price — for partners → Bourjois 123 Perfect Foundation - Make-up for perfect skin 30 ml 57 Light Bronze Bourjois Bourjois 123 Perfect Foundation - Make-up for perfect skin 30 ml 57 Light Bronze Out of stock Price — for partners → Rude Cosmetics, Purr-fect Neko, Multi-use, Face Palette, 4 Shades Rude Cosmetics Rude Cosmetics, Purr-fect Neko, Multi-use, Face Palette, 4 Shades Out of stock Price — for partners → Rude Cosmetics, Rebel Rudeko, Multi-use, Face Palette, 4 Shades Rude Cosmetics Rude Cosmetics, Rebel Rudeko, Multi-use, Face Palette, 4 Shades Out of stock Price — for partners → Rude Cosmetics, Sweetheart Sawa-Chan, Multi-use, Face Palette, 4 Shades Rude Cosmetics Rude Cosmetics, Sweetheart Sawa-Chan, Multi-use, Face Palette, 4 Shades Out of stock Price — for partners → Rude Cosmetics, Clever Kirei-Sama, Multi-use, Face Palette, 4 Shades Rude Cosmetics Rude Cosmetics, Clever Kirei-Sama, Multi-use, Face Palette, 4 Shades Out of stock Price — for partners → Dr. PawPaw, Cloud Balm, Matte & Smoothing, Cream Blush, Dark Rose, 5 g Dr. PAWPAW Dr. PawPaw, Cloud Balm, Matte & Smoothing, Cream Blush, Dark Rose, 5 g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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