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Face makeup

7370 products

Profusion Cosmetics, Multi-Task, Illuminating, Liquid Concealer, Medium, 7.12 ml Profusion Cosmetics Profusion Cosmetics, Multi-Task, Illuminating, Liquid Concealer, Medium, 7.12 ml Out of stock Price — for partners → Profusion Cosmetics, Blush Hour, Glow & Illuminating, Liquid Blush, Mai Tai, 6 ml Profusion Cosmetics Profusion Cosmetics, Blush Hour, Glow & Illuminating, Liquid Blush, Mai Tai, 6 ml Out of stock Price — for partners → Profusion, Blush Hour, Glow & Illuminating, Liquid Blush, Bellini, 6 ml Profusion Cosmetics Profusion, Blush Hour, Glow & Illuminating, Liquid Blush, Bellini, 6 ml Out of stock Price — for partners → Profusion Cosmetics, Blush Hour, Glow & Illuminating, Liquid Blush, Rose, 6 ml Profusion Cosmetics Profusion Cosmetics, Blush Hour, Glow & Illuminating, Liquid Blush, Rose, 6 ml Out of stock Price — for partners → Profusion Cosmetics, Blush Crush, Glow & Illuminating, Liquid Blush, Paloma, 6 ml Profusion Cosmetics Profusion Cosmetics, Blush Crush, Glow & Illuminating, Liquid Blush, Paloma, 6 ml Out of stock Price — for partners → Profusion Cosmetics, Blush Hour, Glossy & Illuminating, Liquid Blush, Peach Mimosa, 6 ml Profusion Cosmetics Profusion Cosmetics, Blush Hour, Glossy & Illuminating, Liquid Blush, Peach Mimosa, 6 ml Out of stock Price — for partners → Profusion, Blush Hour, Glossy & Illuminating, Liquid Blush, Berry Mimosa, 6 ml Profusion Cosmetics Profusion, Blush Hour, Glossy & Illuminating, Liquid Blush, Berry Mimosa, 6 ml Out of stock Price — for partners → Profusion Cosmetics, Blush I, Blush Palette, 16 g Profusion Cosmetics Profusion Cosmetics, Blush I, Blush Palette, 16 g Out of stock Price — for partners → Profusion Cosmetics, West Coast Glow, Liquid Bronzer, Newport, 2 ml Profusion Cosmetics Profusion Cosmetics, West Coast Glow, Liquid Bronzer, Newport, 2 ml Out of stock Price — for partners → Profusion, West Coast Glow, Liquid Bronzer, Malibu, 2 ml Profusion Cosmetics Profusion, West Coast Glow, Liquid Bronzer, Malibu, 2 ml Out of stock Price — for partners → Profusion Cosmetics, Bronze & Glow, Matte & Contouring, Blush Highlighter Palette, 15.6 g Profusion Cosmetics Profusion Cosmetics, Bronze & Glow, Matte & Contouring, Blush Highlighter Palette, 15.6 g Out of stock Price — for partners → Profusion Cosmetics, Sunkissed Glow, Glow & Illuminating, Blush Highlighter Palette, Pink Sunrise, 4.7 g Profusion Cosmetics Profusion Cosmetics, Sunkissed Glow, Glow & Illuminating, Blush Highlighter Palette, Pink Sunrise, 4.7 g Out of stock Price — for partners → Profusion, Sunkissed Glow, Glow & Illuminating, Blush Highlighter Palette, Mauve Horizon, 4.7 g Profusion Cosmetics Profusion, Sunkissed Glow, Glow & Illuminating, Blush Highlighter Palette, Mauve Horizon, 4.7 g Out of stock Price — for partners → Profusion Cosmetics, Sunkissed Glow, Glow & Illuminating, Blush Highlighter Palette, Coral Heatwave, 4.7 g Profusion Cosmetics Profusion Cosmetics, Sunkissed Glow, Glow & Illuminating, Blush Highlighter Palette, Coral Heatwave, 4.7 g Out of stock Price — for partners → Rom&nd, Nu Zero Cushion, Semi-matte finish, Compact Foundation, 05, Sand, 15 g Rom&nd Rom&nd, Nu Zero Cushion, Semi-matte finish, Compact Foundation, 05, Sand, 15 g Out of stock Price — for partners → Rom&nd, Iluminator See-Through, Illuminating & Glow, Highlighter Powder, 02, Moonkissed Veil, 5.5 g Rom&nd Rom&nd, Iluminator See-Through, Illuminating & Glow, Highlighter Powder, 02, Moonkissed Veil, 5.5 g Out of stock Price — for partners → Mary and May, Silicone Brush, Multi Face Brush Mary&May Mary and May, Silicone Brush, Multi Face Brush Out of stock Price — for partners → Rom&nd, Better Than Cheek, Matte Finish, Blush Powder, W03, Apricot Milk, 4 g Rom&nd Rom&nd, Better Than Cheek, Matte Finish, Blush Powder, W03, Apricot Milk, 4 g Out of stock Price — for partners → Rom&nd, Better Than Cheek, Matte Finish, Blush Powder, W01, Odi Milk, 4 g Rom&nd Rom&nd, Better Than Cheek, Matte Finish, Blush Powder, W01, Odi Milk, 4 g Out of stock Price — for partners → Pupa Active Light Concealer 3.8 ml 001 Ivory Pupa Milano Pupa Active Light Concealer 3.8 ml 001 Ivory Out of stock Price — for partners → Chanel Ultra Le Teint Flawless Finish Foundation BD21 Chanel Chanel Ultra Le Teint Flawless Finish Foundation BD21 Out of stock Price — for partners → NARS Light Reflecting Foundation 30 ml Santa Fe NARS NARS Light Reflecting Foundation 30 ml Santa Fe Out of stock Price — for partners → NARS Soft Matte Complete Concealer 6,2 g Chantilly NARS NARS Soft Matte Complete Concealer 6,2 g Chantilly Out of stock Price — for partners → Armani Luminous Silk Foundation 30 ml 7 Medium Tan - Cool Peach Giorgio Armani Armani Luminous Silk Foundation 30 ml 7 Medium Tan - Cool Peach Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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