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Face makeup

7370 products

Maybelline Fit Me Microscopic Corrector - Concealer pencil 0,28 g 25 Medium Maybelline Maybelline Fit Me Microscopic Corrector - Concealer pencil 0,28 g 25 Medium Out of stock Price — for partners → Maybelline Fit Me Microscopic Corrector - Concealer pencil 0,28 g 20 Sand Maybelline Maybelline Fit Me Microscopic Corrector - Concealer pencil 0,28 g 20 Sand Out of stock Price — for partners → Maybelline Fit Me Microscopic Corrector - Concealer pencil 0,28 g 15 Fair Maybelline Maybelline Fit Me Microscopic Corrector - Concealer pencil 0,28 g 15 Fair Out of stock Price — for partners → Maybelline Fit Me Microscopic Corrector - Concealer pencil 0,28 g 10 Light Maybelline Maybelline Fit Me Microscopic Corrector - Concealer pencil 0,28 g 10 Light Out of stock Price — for partners → Maybelline Fit Me Microscopic Corrector - Concealer pencil 0,28 g 06 Vanilla Maybelline Maybelline Fit Me Microscopic Corrector - Concealer pencil 0,28 g 06 Vanilla Out of stock Price — for partners → Avène Couvrance Compact Foundation Cream SPF 30 - Kompaktní krémový make-up 8,5 g 1.4 Golden Avène Avène Couvrance Compact Foundation Cream SPF 30 - Kompaktní krémový make-up 8,5 g 1.4 Golden Out of stock Price — for partners → Tirtir, Mask Fit Red Cushion, Matte Finish, Compact Foundation, 30N, Rich Honey, SPF 40, 18 g Tirtir Tirtir, Mask Fit Red Cushion, Matte Finish, Compact Foundation, 30N, Rich Honey, SPF 40, 18 g Out of stock Price — for partners → ESTEE LAUDER DOUBLE WEAR S-I-P SPF10 0N1 ALABASTER 30 ML Estee Lauder ESTEE LAUDER DOUBLE WEAR S-I-P SPF10 0N1 ALABASTER 30 ML Out of stock Price — for partners → Giorgio Armani Armani Luminous Silk Foundation 5.1 30ml Out of stock Price — for partners → L'OREAL INFALLIBLE 32H FRESH WEAR FOUNDATION SPF 25 145 BEIGE ROSE 30 ML L'Oréal Paris L'OREAL INFALLIBLE 32H FRESH WEAR FOUNDATION SPF 25 145 BEIGE ROSE 30 ML Out of stock Price — for partners → Christian Dior Christian Dior, Forever Skin Glow, Dimethicone, Tint Hydrating, Liquid Foundation, 2N, SPF 20, 2.7 ml *Miniature Out of stock Price — for partners → Elizabeth Arden, Everyday, Cream Foundation, 07, Beige, 96 g *Tester Elizabeth Arden Elizabeth Arden, Everyday, Cream Foundation, 07, Beige, 96 g *Tester Out of stock Price — for partners → Mac Mineralize Skinfinish Natural Light Powder 10g MAC Mac Mineralize Skinfinish Natural Light Powder 10g Out of stock Price — for partners → Sisley Phyto-Teint Poudre Libre 1 Shimmer 12g Sisley Sisley Phyto-Teint Poudre Libre 1 Shimmer 12g Out of stock Price — for partners → Collistar Magica Terra Refill Bronzing Powder 2.2 Bellagio 10g Collistar Collistar Magica Terra Refill Bronzing Powder 2.2 Bellagio 10g Out of stock Price — for partners → Collistar Magica Terra Refill Bronzing Powder 3.3 Taormina 10g Collistar Collistar Magica Terra Refill Bronzing Powder 3.3 Taormina 10g Out of stock Price — for partners → Collistar Magica Terra Refill Bronzing Powder 4.4 Portofino 10g Collistar Collistar Magica Terra Refill Bronzing Powder 4.4 Portofino 10g Out of stock Price — for partners → Christian Dior Dior Forever Skin Glow Foundation 1,5W Warm 30ml Out of stock Price — for partners → Collistar Magico Foundation 2R Rosy Beige 30ml Collistar Collistar Magico Foundation 2R Rosy Beige 30ml Out of stock Price — for partners → Collistar Collistar Magico Foundation 3N Natural 30ml Out of stock Price — for partners → Clarins, Double Serum, Serum Foundation, L5W, 30 ml Clarins Clarins, Double Serum, Serum Foundation, L5W, 30 ml Out of stock Price — for partners → Clarins, Double Serum, Serum Foundation, L4N, 30 ml Clarins Clarins, Double Serum, Serum Foundation, L4N, 30 ml Out of stock Price — for partners → NYX Professional Makeup Nyx Pro Fix Stick Corrector Stick Vanilla 1,6g Out of stock Price — for partners → Yves Saint Laurent Touche Eclat 1.5 Luminous Silk2,5ml Yves Saint Laurent Yves Saint Laurent Touche Eclat 1.5 Luminous Silk2,5ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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