Face makeup

7370 products

Revlon Professional Revlon Super Lustrous Glimmer Gotas De Colorete 103-Field On Roses 9,4ml Out of stock Price — for partners → Revlon Professional Revlon Super Lustrous Glimmer Gotas De Colorete 101-Coralicious 9,4ml Out of stock Price — for partners → Maybelline Lifter Stix Barra Facial Multiuso 75 6g Maybelline Maybelline Lifter Stix Barra Facial Multiuso 75 6g Out of stock Price — for partners → Maybelline Lifter Stix Barra Facial Multiuso 45 6g Maybelline Maybelline Lifter Stix Barra Facial Multiuso 45 6g Out of stock Price — for partners → Catrice Catrice Blushin' Charm Stick Multiusos 030-Ruby Darling 5,50g Out of stock Price — for partners → Catrice Catrice Blur Balm Paleta De Coloretes 010 6g Out of stock Price — for partners → Catrice Catrice Bright y Blur Polvos Fijadores Sueltos 030-Soft Peach 8g Out of stock Price — for partners → Catrice Catrice Butter Like Paleta De Bronceado y Contorno 010-Born to Shape 9g Out of stock Price — for partners → Essence Essence Cosmetics Jelly Jewels Iluminador Stick 02-Diamond Dust 2,5g Out of stock Price — for partners → Essence Cosmetics Jelly Jewels Iluminador Stick 01-Frosted Twinkle 2,5g Essence Essence Cosmetics Jelly Jewels Iluminador Stick 01-Frosted Twinkle 2,5g Out of stock Price — for partners → Collistar Collistar Impeccabile Polvo Compacto Recarga 60g-Cappuccino 9g Out of stock Price — for partners → Collistar Collistar Impeccabile Polvo Compacto Recarga 40r-Warm Rose 9g Out of stock Price — for partners → Collistar Collistar Impeccabile Polvo Compacto Recarga 20g-Natural 9g Out of stock Price — for partners → Collistar Collistar Impeccabile Polvo Compacto Recarga 10n-Ivory 9g Out of stock Price — for partners → Collistar Collistar Impeccabile Polvo Compacto 40r-Warm Rose 9g Out of stock Price — for partners → Collistar Impeccable Compact Powder 10n Ivory 9g Collistar Collistar Impeccable Compact Powder 10n Ivory 9g Out of stock Price — for partners → Sensai Glowing Base Sensai Foundat Fp10 Sensai Sensai Glowing Base Sensai Foundat Fp10 Out of stock Price — for partners → Revlon Professional Revlon Illuminance Colorete En Gel Sérum 140-Brillant Berry 11ml Out of stock Price — for partners → Revlon Professional Revlon Illuminance Colorete En Gel Sérum 120-Striking Rose 11ml Out of stock Price — for partners → Revlon Professional Revlon Illuminance Colorete En Gel Sérum 110-Enchanting Mauve 11ml Out of stock Price — for partners → NYX Professional Makeup Nyx Fat Cheeks Colorete Líquido Hidratante 03-Guava Gush 8ml Out of stock Price — for partners → NYX Professional Makeup Nyx Fat Cheeks Colorete Líquido Hidratante 06-Bouncin' Berry 8ml Out of stock Price — for partners → NYX Professional Makeup Nyx Fat Cheeks Colorete Líquido Hidratante 05-Peach Plunge 8ml Out of stock Price — for partners → NYX Professional Makeup Nyx Fat Cheeks Colorete Líquido Hidratante 04-Dragon Fruit Drip 8ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.