Face makeup wholesale | B2B

NYX Professional Makeup Nyx Fat Cheeks Colorete Líquido Hidratante 04-Dragon Fruit Drip 8ml Out of stock Price — for partners → NYX Professional Makeup Nyx Fat Cheeks Colorete Líquido Hidratante 08-Blueberry Burst 8ml Out of stock Price — for partners → NYX Professional Makeup Nyx Fat Cheeks Colorete Líquido Hidratante 01-Papaya Plump 8ml Out of stock Price — for partners →

Sensai Sensai Radiant Glow Foundation Spf10 205-Mocha Beig 30ml Out of stock Price — for partners → Sensai Sensai Radiant Glow Foundation Spf10 204-Honey Beig 30ml Out of stock Price — for partners → Sensai Sensai Radiant Glow Foundation Spf10 203-Neutralbeig 30ml Out of stock Price — for partners →

Sensai Sensai Radiant Glow Foundation Spf10 202-Ochre Beig 30ml Out of stock Price — for partners →

Sensai Sensai Radiant Glow Foundation Spf10 103-Sand Beige 30ml Out of stock Price — for partners →

Sensai Sensai Radiant Glow Foundation Spf10 102-Ivory Beig 30ml Out of stock Price — for partners → NYX Professional Makeup Nyx Buttermelt Bronzer 07,5-Butta Match 5g Out of stock Price — for partners → NYX Professional Makeup Nyx Buttermelt Bronzer 03,5-Butta'd Down 5g Out of stock Price — for partners → Catrice Catrice Soft Glam Colorete Baked 030-Cheeky Coral 5,6g Out of stock Price — for partners → Catrice Catrice Aura Glam Bálsamo Iluminador 010 4,5g Out of stock Price — for partners → Catrice Catrice Soft Blur Polvos Fijadores Matificantes 040-Tan 8g Out of stock Price — for partners →

Collistar Collistar Impeccabile Maxi Blush Colorete En Polvo 05-Canyon 8g Out of stock Price — for partners → Collistar Collistar Lift Hd Base De Maquillaje Reafirmante y Alisante 4r 30ml Out of stock Price — for partners → Collistar Collistar Lift Hd Base De Maquillaje Reafirmante y Alisante 3n 30ml Out of stock Price — for partners →

Collistar Collistar Lift Hd Base De Maquillaje Reafirmante y Alisante 3r 30ml Out of stock Price — for partners → Collistar Collistar Twist Glowy Highlighter Iluminador En Stick 01-Sole 5g Out of stock Price — for partners → Collistar Collistar Twist Glowy Blush Colorete En Stick 01-Supernova 5g Out of stock Price — for partners → Essence Essence Cosmetics Soft Touch Polvo Bronceador 30-Creamy Almond Butter 10g Out of stock Price — for partners → Essence Essence Cosmetics Camouflage Matt Corrector Waterproof 90 8ml Out of stock Price — for partners → Essence Essence Cosmetics Camouflage Matt Corrector Waterproof 80 8ml Out of stock Price — for partners → Essence Essence Cosmetics Camouflage Matt Corrector Waterproof 70 8ml Out of stock Price — for partners →

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

Primers — smooth skin texture, minimise pores and extend makeup wear time.

Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.

Concealers and correctors — spot coverage for dark circles, redness and pigmentation.

Powders — loose and pressed, used to set foundation and control shine.

Blush, bronzer and highlighter — contouring and dimension products.

Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.

Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.

Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.

Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

Face makeup