Face makeup

7370 products

Rimmel London Rimmel London Lasting Finish Hydration Boost Spf20 350-Golden Honey 30ml Out of stock Price — for partners → Max Factor Facefinity All Day Flawless 3 In 1 Base De Maquillaje 88-Praline 30ml Max Factor Max Factor Facefinity All Day Flawless 3 In 1 Base De Maquillaje 88-Praline 30ml Out of stock Price — for partners → Max Factor Max Factor Facefinity All Day Flawless Corrector 70 7,8ml Out of stock Price — for partners → Rimmel London Rimmel London The Multi-Tasker Corrector 055-Classic Beige 10ml Out of stock Price — for partners → Max Factor Max Factor Miracle Pure Crema Correctora 06-Maple 10ml Out of stock Price — for partners → Rimmel London Rimmel London Lasting Finish Matte Base En Polvo 006-Rose Vanilla 7g Out of stock Price — for partners → Rimmel London Rimmel London Lasting Finish Matte Base En Polvo 005-Ivory 7g Out of stock Price — for partners → Rimmel London Rimmel London The Multi-Tasker Corrector 065-Rose Honey 10ml Out of stock Price — for partners → Artdeco Maq Serum Matte Fdt Artdeco Artdeco Maq Serum Matte Fdt Out of stock Price — for partners → Artdeco Perfect Teint Fdt Oil Free Artdeco Artdeco Perfect Teint Fdt Oil Free Out of stock Price — for partners → Artdeco Perfect Matte Base De Maquillaje Serum 76-Medium Tan 20ml Artdeco Artdeco Perfect Matte Base De Maquillaje Serum 76-Medium Tan 20ml Out of stock Price — for partners → Artdeco Perfect Matte Base De Maquillaje Serum 65-Honey 20ml Artdeco Artdeco Perfect Matte Base De Maquillaje Serum 65-Honey 20ml Out of stock Price — for partners → Max Factor Max Factor Miracle Pure Hidratint Essence 6-Medium-Deep 30ml Out of stock Price — for partners → Max Factor Max Factor Miracle Pure Hidratint Essence 5-Medium 30ml Out of stock Price — for partners → Max Factor Max Factor Miracle Pure Hidratint Essence 4-Light-Medium 30ml Out of stock Price — for partners → Artdeco Bronze Stick Bronceador En Crema 8-Tan Era 1 U Artdeco Artdeco Bronze Stick Bronceador En Crema 8-Tan Era 1 U Out of stock Price — for partners → Bourjois Bj Corrector Always Fabulous Sculptor Bourjois Bourjois Bj Corrector Always Fabulous Sculptor Out of stock Price — for partners → Garnier Bb Cream Combination To Oily Skin Medium 50ml Garnier Garnier Bb Cream Combination To Oily Skin Medium 50ml Out of stock Price — for partners → Beter El Esponja Maq Blending 64024 Beter Beter El Esponja Maq Blending 64024 Out of stock Price — for partners → Max Factor Max Factor Miracle Pure Concealers 5 Out of stock Price — for partners → Max Factor Miracle Pure Foundation Spf30 80-Bronze Max Factor Max Factor Miracle Pure Foundation Spf30 80-Bronze Out of stock Price — for partners → Natura Siberica Renewal Foaming Face Powder 30ml Natura Siberica Natura Siberica Renewal Foaming Face Powder 30ml Out of stock Price — for partners → Deborah Milano Dh Perf 2en1 Gel Contour y Color N2 Deborah Milano Deborah Milano Dh Perf 2en1 Gel Contour y Color N2 Out of stock Price — for partners → Rimmel London Rimmel London Kind y Free Concealer 30-Medium Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.