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Face makeup

7370 products

Couleur Caramel Sublimatrice Base 25 Green 30un COULEUR CARAMEL Couleur Caramel Sublimatrice Base 25 Green 30un Out of stock Price — for partners → Couleur Caramel Maquillaje Corrector Cara 33 Sand 1un COULEUR CARAMEL Couleur Caramel Maquillaje Corrector Cara 33 Sand 1un Out of stock Price — for partners → Couleur Caramel Perfection Base 36 Dark Beige 35ml COULEUR CARAMEL Couleur Caramel Perfection Base 36 Dark Beige 35ml Out of stock Price — for partners → Deborah Milano Dh Maquillaje 24ore Perfect Nude 01 Deborah Milano Deborah Milano Dh Maquillaje 24ore Perfect Nude 01 Out of stock Price — for partners → Deborah Milano Dh Corrector Instant Lift 03 Deborah Milano Deborah Milano Dh Corrector Instant Lift 03 Out of stock Price — for partners → Deborah Milano Dh Corrector Instant Lift 04 Deborah Milano Deborah Milano Dh Corrector Instant Lift 04 Out of stock Price — for partners → Bourjois Bj Maq Hidrat Healthy Mix Beautifier Bourjois Bourjois Bj Maq Hidrat Healthy Mix Beautifier Out of stock Price — for partners → Bourjois Bj Maq Hidrat Healthy Mix Beautifier Bourjois Bourjois Bj Maq Hidrat Healthy Mix Beautifier Out of stock Price — for partners → Rimmel London Natural Bronzer 004-Sundown 14g Rimmel London Rimmel London Natural Bronzer 004-Sundown 14g Out of stock Price — for partners → Rimmel London The Multi-Tasker Concealer 060-Nude Rimmel London Rimmel London The Multi-Tasker Concealer 060-Nude Out of stock Price — for partners → Rimmel London The Multi-Tasker Concealer 040-Ivory Rimmel London Rimmel London The Multi-Tasker Concealer 040-Ivory Out of stock Price — for partners → Couleur Caramel Caramel Colorete N51 Peche Recarga 1un COULEUR CARAMEL Couleur Caramel Caramel Colorete N51 Peche Recarga 1un Out of stock Price — for partners → Rimmel London Rimmel London Kind y Free Skin Tint Foundation 150-Rose Vanilla Out of stock Price — for partners → Rimmel London Rimmel London Kind y Free Skin Tint Foundation 160-Vanilla Out of stock Price — for partners → Rimmel London Rimmel London Kind y Free Skin Tint Foundation 10-Rose Ivory Out of stock Price — for partners → Rimmel London Rimmel London Lasting Finish Compact 06-Rose Vainilla Out of stock Price — for partners → Deborah Milano Dh Face Concealer Fluid Instant Lift Deborah Milano Deborah Milano Dh Face Concealer Fluid Instant Lift Out of stock Price — for partners → Bourjois Healthy Mix Concealer Vitamines 54-Sun Bronze 6ml Bourjois Bourjois Healthy Mix Concealer Vitamines 54-Sun Bronze 6ml Out of stock Price — for partners → Bourjois Healthy Mix Concealer Vitamines 53-Golden Beige 6ml Bourjois Bourjois Healthy Mix Concealer Vitamines 53-Golden Beige 6ml Out of stock Price — for partners → Max Factor Facefinity All Day Flawless 40 7,8ml Max Factor Max Factor Facefinity All Day Flawless 40 7,8ml Out of stock Price — for partners → Max Factor Max Factor Facefinity All Day Flawless 3 In 1 Foundation N84-Soft Toffee 30ml Out of stock Price — for partners → Rimmel London Rimmel London Lasting Finish Hydration Boost Spf20 450-Caramel 30ml Out of stock Price — for partners → Rimmel London Rimmel London Lasting Finish Hydration Boost Spf20 350-Golden Honey 30ml Out of stock Price — for partners → Max Factor Facefinity All Day Flawless 3 In 1 Base De Maquillaje 88-Praline 30ml Max Factor Max Factor Facefinity All Day Flawless 3 In 1 Base De Maquillaje 88-Praline 30ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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