Face makeup

7370 products

Max Factor Miracle Touch Skin Perfecting Foundation Spf30 080 Bronze Max Factor Max Factor Miracle Touch Skin Perfecting Foundation Spf30 080 Bronze Out of stock Price — for partners → Max Factor Miracle Touch Skin Perfecting Foundation Spf30 070 Natural Max Factor Max Factor Miracle Touch Skin Perfecting Foundation Spf30 070 Natural Out of stock Price — for partners → Max Factor Miracle Touch Skin Perfecting Foundation Spf30 060 Sand Max Factor Max Factor Miracle Touch Skin Perfecting Foundation Spf30 060 Sand Out of stock Price — for partners → Wet N Wild Wnw Iluminador Megaglow Stick 1116096eh Wet n Wild Wet N Wild Wnw Iluminador Megaglow Stick 1116096eh Out of stock Price — for partners → Garnier Pure Active Parche Invisible Anti-Granitos 22 U Garnier Garnier Pure Active Parche Invisible Anti-Granitos 22 U Out of stock Price — for partners → Max Factor Miracle Touch Skin Perfecting Foundation Spf30 085 Caramel Max Factor Max Factor Miracle Touch Skin Perfecting Foundation Spf30 085 Caramel Out of stock Price — for partners → Beter Yachiyo Brush For Blush Beter Beter Yachiyo Brush For Blush Out of stock Price — for partners → Beter Tinting Brush 11 Strand Beter Beter Tinting Brush 11 Strand Out of stock Price — for partners → Beter Angled Make Up Brush Goat Hair Beter Beter Angled Make Up Brush Goat Hair Out of stock Price — for partners → Couleur Caramel Foundation Brush 04 COULEUR CARAMEL Couleur Caramel Foundation Brush 04 Out of stock Price — for partners → DELIAL Delial Facial Bb Cream Spf50 50ml Out of stock Price — for partners → Maderas De Oriente Cream Powder 17 Alhambra 15g Maderas de Oriente Maderas De Oriente Cream Powder 17 Alhambra 15g Out of stock Price — for partners → Paese Cover Kamouflage Cream 20 PAESE COSMETICS Paese Cover Kamouflage Cream 20 Out of stock Price — for partners → Artdeco Camouflage Stick 03 Decent Pink Artdeco Artdeco Camouflage Stick 03 Decent Pink Out of stock Price — for partners → Artdeco Blusher 10 Gentle Touch Artdeco Artdeco Blusher 10 Gentle Touch Out of stock Price — for partners → Artdeco Blusher 23 Deep Pink Blush Artdeco Artdeco Blusher 23 Deep Pink Blush Out of stock Price — for partners → Artdeco Long Wear Concealer Waterproof 14 Soft Ivory 7ml Artdeco Artdeco Long Wear Concealer Waterproof 14 Soft Ivory 7ml Out of stock Price — for partners → Artdeco Blusher 30 Bright Fuchsia Blush Artdeco Artdeco Blusher 30 Bright Fuchsia Blush Out of stock Price — for partners → Wet N Wild Photofocus Foundation Soft Ivory Wet n Wild Wet N Wild Photofocus Foundation Soft Ivory Out of stock Price — for partners → Max Factor Facefinity Polvos Compactos 08 Tofee Max Factor Max Factor Facefinity Polvos Compactos 08 Tofee Out of stock Price — for partners → Deborah Milano Corrector 24 Ore Perfect 4 Deborah Milano Deborah Milano Corrector 24 Ore Perfect 4 Out of stock Price — for partners → Beter Elite Eyeshadow Applicators 5 Units Beter Beter Elite Eyeshadow Applicators 5 Units Out of stock Price — for partners → Beter 23 Brushes Fluid Makeup Beter Beter 23 Brushes Fluid Makeup Out of stock Price — for partners → Beter Brush 13 Shadow Diffuser Beter Beter Brush 13 Shadow Diffuser Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.