Face makeup

7370 products

Liftactiv Flexiteint Fond De Teint Anti-Rides Spf20 55-Opal Vichy Liftactiv Flexiteint Fond De Teint Anti-Rides Spf20 55-Opal Out of stock Price — for partners → Martiderm Acniover Cremigel Activo Anti-Imperfections 40ml Martiderm Martiderm Acniover Cremigel Activo Anti-Imperfections 40ml Out of stock Price — for partners → Artdeco Aplicador Doble Pincel Artdeco Artdeco Aplicador Doble Pincel Out of stock Price — for partners → Beter Synthetic Make Up Brush Beter Beter Synthetic Make Up Brush Out of stock Price — for partners → Wet N Wild Photofocus Foundation Nude Ivory Wet n Wild Wet N Wild Photofocus Foundation Nude Ivory Out of stock Price — for partners → Maderas De Oriente Cream Powder 07 Tostado 15g Maderas de Oriente Maderas De Oriente Cream Powder 07 Tostado 15g Out of stock Price — for partners → Maderas De Oriente Cream Powder 08 Cordoban 15g Maderas de Oriente Maderas De Oriente Cream Powder 08 Cordoban 15g Out of stock Price — for partners → Eurostil Professional Kabuki Flat Brush 1 Black EUROSTIL Eurostil Professional Kabuki Flat Brush 1 Black Out of stock Price — for partners → Eurostil Profesional Kabuki Pincel Despuntado 1un EUROSTIL Eurostil Profesional Kabuki Pincel Despuntado 1un Out of stock Price — for partners → Maderas de Oriente Cream Powders 05 Morisco Maderas de Oriente Maderas de Oriente Cream Powders 05 Morisco Out of stock Price — for partners → Maderas De Oriente Cream Foundation 03 Tostado Maderas de Oriente Maderas De Oriente Cream Foundation 03 Tostado Out of stock Price — for partners → Cartoon LOL Make Up Compact CARTOON Cartoon LOL Make Up Compact Out of stock Price — for partners → Garancia Le Chardon Et Le Marabout BB Crème Doré 30ml Garancia Garancia Le Chardon Et Le Marabout BB Crème Doré 30ml Out of stock Price — for partners → Garancia Le Chardon Et Le Marabout BB Crème Nude 30ml Garancia Garancia Le Chardon Et Le Marabout BB Crème Nude 30ml Out of stock Price — for partners → Maderas De Oriente Blusher 03 Duna Maderas de Oriente Maderas De Oriente Blusher 03 Duna Out of stock Price — for partners → Couleur Caramel Mineral Polvos Compactos 603 Golden Beige 1un COULEUR CARAMEL Couleur Caramel Mineral Polvos Compactos 603 Golden Beige 1un Out of stock Price — for partners → Couleur Caramel Bio Base 25 Orange Beige 1un COULEUR CARAMEL Couleur Caramel Bio Base 25 Orange Beige 1un Out of stock Price — for partners → Couleur Caramel Bio Mineral Base 26 Light Brown 1un COULEUR CARAMEL Couleur Caramel Bio Mineral Base 26 Light Brown 1un Out of stock Price — for partners → Deborah Milano Deborah Milano Dh Face Super Blush N4 Out of stock Price — for partners → Deborah Milano Deborah Milano Dh Maquillaje Compacto 24ore N4 Out of stock Price — for partners → Deborah Milano Deborah Milano Dh Corrector 24ore Perfect Fluide N3-2 Out of stock Price — for partners → Eurostil Colorete Brocha 1un EUROSTIL Eurostil Colorete Brocha 1un Out of stock Price — for partners → Max Factor Max Factor Facefinity Multi Perfector Concealer 8w 11ml Out of stock Price — for partners → Max Factor Max Factor Facefinity Multi Perfector Concealer 7n 11ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.