LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Face makeup

7370 products

White Kiss Flash Whitening 2x6ml WHITE KISS White Kiss Flash Whitening 2x6ml Out of stock Price — for partners → La Roche Posay Toleriane Full Coverage Makeup Spf25 16 Halé 30ml La Roche-Posay La Roche Posay Toleriane Full Coverage Makeup Spf25 16 Halé 30ml Out of stock Price — for partners → La Roche Posay Toleriane Full Coverage Makeup Spf25 15 Doré 30ml La Roche-Posay La Roche Posay Toleriane Full Coverage Makeup Spf25 15 Doré 30ml Out of stock Price — for partners → La Roche Posay Toleriane Full Coverage Makeup Spf25 11 Light Beige 30ml La Roche-Posay La Roche Posay Toleriane Full Coverage Makeup Spf25 11 Light Beige 30ml Out of stock Price — for partners → Germinal Radiance Lift Serum Foundation Light Medium 30ml GERMINAL Germinal Radiance Lift Serum Foundation Light Medium 30ml Out of stock Price — for partners → Clinique True Bronze Bronzer 9,6 g Clinique Clinique True Bronze Bronzer 9,6 g Out of stock Price — for partners → Germinal Radiance Lift Serum Foundation Medium Dark 30ml GERMINAL Germinal Radiance Lift Serum Foundation Medium Dark 30ml Out of stock Price — for partners → Vichy Makeup Concealer Bronze Dermablend 55 Vichy Vichy Makeup Concealer Bronze Dermablend 55 Out of stock Price — for partners → Vichy Dermablend Correction 55 3D 30l Vichy Vichy Dermablend Correction 55 3D 30l Out of stock Price — for partners → Mía Cosmetics Concealer Spf30 Green 5.50ml MÍA Mía Cosmetics Concealer Spf30 Green 5.50ml Out of stock Price — for partners → Clinique Blushing Blush Blush 6 g Clinique Clinique Blushing Blush Blush 6 g Out of stock Price — for partners → Makeup Revolution London Advent Calendar 2024 Makeup Palette 1 pc Makeup Revolution Makeup Revolution London Advent Calendar 2024 Makeup Palette 1 pc Out of stock Price — for partners → 2K Miss Pinky Born to Be Pink Paris Makeup Palette 60,2 g 2K 2K Miss Pinky Born to Be Pink Paris Makeup Palette 60,2 g Out of stock Price — for partners → 2K From Barcelona With Love Black Makeup Palette 57,4 g 2K 2K From Barcelona With Love Black Makeup Palette 57,4 g Out of stock Price — for partners → Makeup Revolution London Emily In Paris 12 Jours De Paris Advent Calendar Makeup Palette 1 pc Makeup Revolution Makeup Revolution London Emily In Paris 12 Jours De Paris Advent Calendar Makeup Palette 1 pc Out of stock Price — for partners → L'Oréal Paris Maison Advent Calendar 2024 Makeup Palette 1 pc L'Oréal Paris L'Oréal Paris Maison Advent Calendar 2024 Makeup Palette 1 pc Out of stock Price — for partners → Garnier Skin Naturals Bb Cream Anti-Aging Medium 50ml Garnier Garnier Skin Naturals Bb Cream Anti-Aging Medium 50ml Out of stock Price — for partners → Garnier Skin Naturals Bb Cream Miracle Skin Perfector Medium 50ml Garnier Garnier Skin Naturals Bb Cream Miracle Skin Perfector Medium 50ml Out of stock Price — for partners → Deborah Milano Dh Maquillaje 24ore Perfect Nude 04 Deborah Milano Deborah Milano Dh Maquillaje 24ore Perfect Nude 04 Out of stock Price — for partners → Idc Institute Acid Salicylic Blemish 60 Patches IDC INSTITUTE Idc Institute Acid Salicylic Blemish 60 Patches Out of stock Price — for partners → Beter Natural Fiber Yachiyo Blush Brush Beige Beter Beter Natural Fiber Yachiyo Blush Brush Beige Out of stock Price — for partners → Olay Total Effects Bb Cream Touch Of Foundation Medium 50ml OLAY Olay Total Effects Bb Cream Touch Of Foundation Medium 50ml Out of stock Price — for partners → Wet N Wild Coverall Correcting Palette Wet n Wild Wet N Wild Coverall Correcting Palette Out of stock Price — for partners → Deborah Milano 24 Ore Extra Cover 2 In 1 Spf20 03 30ml Deborah Milano Deborah Milano 24 Ore Extra Cover 2 In 1 Spf20 03 30ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.