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Face makeup

7370 products

Sleek Face Form Blush Keep It 100 Sleek MakeUP Sleek Face Form Blush Keep It 100 Out of stock Price — for partners → Bareminerals Bareminerals Original Liquid Concealer 5c-Dark Out of stock Price — for partners → Bareminerals Bareminerals Original Liquid Foundation 23-Medium Dark Out of stock Price — for partners → Bareminerals Bareminerals Original Foundation Spf15 27-Warm Deep Out of stock Price — for partners → Bareminerals Bareminerals Original Foundation Spf15 25-Golden Dark Out of stock Price — for partners → Bareminerals Bareminerals Original Foundation Spf15 08-Light Out of stock Price — for partners → Bareminerals Bareminerals Original Liquid Concealer 4w-Tan 6ml Out of stock Price — for partners → NYX Professional Makeup Nyx Conceal Correct Contour Light 6x 1,5g Out of stock Price — for partners → NYX Professional Makeup Nyx Hd Finishing Powder Mineral Based Banana 2,8g Out of stock Price — for partners → BPERFECT COSMETICS Bperfect Cosmetics Chroma Conceal Liquid Concealer C3 12,5ml Out of stock Price — for partners → Collistar Collistar Impeccabile Base Maquillaje Larga Duración 4g Out of stock Price — for partners → NYX Professional Makeup Nyx Jumbo Multi-Use Face Stick Mettalic Palt 2,7g Out of stock Price — for partners → NYX Professional Makeup Nyx Jumbo Multi-Use Face Stick Pearl 2,7g Out of stock Price — for partners → Christian Dior Dior Backstage Rosy Glow Polvos Compactos N004 1un Out of stock Price — for partners → Revlon Professional Revlon Colorstay Flex Wear Corrector Ojeras y Rostro 020-Bisque 10ml Out of stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Crema Hidratante Con Color Spf30 04-Suede 35ml Out of stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Crema Hidratante Con Color Spf30 1,5-Birch 35ml Out of stock Price — for partners → Christian Dior Dior Forever Hydra Nude Fdt Fluid 1,5n Out of stock Price — for partners → Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 8n 30ml Out of stock Price — for partners → Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 7n 30ml Out of stock Price — for partners → Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 5w 30ml Out of stock Price — for partners → Bareminerals Bareminerals Barepro 16hr Powder Foundation Deep Deep 60 Cool 8g Out of stock Price — for partners → Bareminerals Bareminerals Barepro 16hr Powder Foundation Deep Light 20 Warm 8g Out of stock Price — for partners → Collistar Collistar Twist Glowy Blush Colorete En Stick 04-Mira 5g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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