Face makeup

7370 products

Collistar Collistar Impeccabile Polvo Compacto Recarga 50n-Cameo 9g Out of stock Price — for partners → Collistar Collistar Impeccabile Polvo Compacto 50n-Cameo 9g Out of stock Price — for partners → Collistar Collistar Impeccabile Polvo Compacto 20g-Natural 9g Out of stock Price — for partners → NYX Professional Makeup Nyx Buttermelt Bronzer 02,5-Butta Ballin 5g Out of stock Price — for partners → Bobbi Brown Bobbi Brown Weightless Skin Foundation Spf15 Neutral Warm Sand 30ml Out of stock Price — for partners → Bobbi Brown Bobbi Brown Weightless Skin Foundation Spf15 Neutral Warm Ivory 30ml Out of stock Price — for partners → Bobbi Brown Weightless Skin Foundation Spf 15 - Cool Beige 30ml Bobbi Brown Bobbi Brown Weightless Skin Foundation Spf 15 - Cool Beige 30ml Out of stock Price — for partners → Bobbi Brown Weightless Skin Foundation Spf15 Cool Ivory 30ml Bobbi Brown Bobbi Brown Weightless Skin Foundation Spf15 Cool Ivory 30ml Out of stock Price — for partners → Bobbi Brown Bobbi Brown Weightless Skin Foundation Spf15 Warm Almond 30ml Out of stock Price — for partners → Bobbi Brown Bobbi Brown Weightless Skin Foundation Spf15 Porcelain 30ml Out of stock Price — for partners → Guerlain Meteorites Perles Midnight Guerlain Guerlain Meteorites Perles Midnight Out of stock Price — for partners → Catrice Catrice Blushin' Charm Multi Stick 060-Toasted Toffee 5,5g Out of stock Price — for partners → Catrice Catrice More Than Glow Iluminador Líquido 020-Dewy Rose 10,5ml Out of stock Price — for partners → Estee Lauder Estée Lauder Double Wear Stay-In-Place Makeup Spf10 3c3-Sandbar 30ml Out of stock Price — for partners → Mia Cosmetics CC Cream Spf30 Light 30ml MÍA Mia Cosmetics CC Cream Spf30 Light 30ml Out of stock Price — for partners → Liftactiv Flexiteint Fond De Teint Anti-Rides Spf20 55-Opal Vichy Liftactiv Flexiteint Fond De Teint Anti-Rides Spf20 55-Opal Out of stock Price — for partners → Maderas De Oriente Cream Powder 07 Tostado 15g Maderas de Oriente Maderas De Oriente Cream Powder 07 Tostado 15g Out of stock Price — for partners → Eurostil Professional Kabuki Flat Brush 1 Black EUROSTIL Eurostil Professional Kabuki Flat Brush 1 Black Out of stock Price — for partners → Maderas de Oriente Cream Powders 05 Morisco Maderas de Oriente Maderas de Oriente Cream Powders 05 Morisco Out of stock Price — for partners → Maderas De Oriente Blusher 03 Duna Maderas de Oriente Maderas De Oriente Blusher 03 Duna Out of stock Price — for partners → Couleur Caramel Bio Base 25 Orange Beige 1un COULEUR CARAMEL Couleur Caramel Bio Base 25 Orange Beige 1un Out of stock Price — for partners → Couleur Caramel Bio Mineral Base 26 Light Brown 1un COULEUR CARAMEL Couleur Caramel Bio Mineral Base 26 Light Brown 1un Out of stock Price — for partners → Deborah Milano Deborah Milano Dh Face Super Blush N4 Out of stock Price — for partners → Deborah Milano Deborah Milano Dh Maquillaje Compacto 24ore N4 Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.