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Face makeup

7241 products

Yves Saint Laurent All Hours Concealer Lc1 15ml Yves Saint Laurent Yves Saint Laurent All Hours Concealer Lc1 15ml In stock Price — for partners → Collistar Lift Hd+ Concealer 2 - Natural Golden 4ml Ex Lifting Corrector N°2 Collistar Collistar Lift Hd+ Concealer 2 - Natural Golden 4ml Ex Lifting Corrector N°2 In stock Price — for partners → Collistar Impeccabile Concealer Stick 24H 4ml 2,5 - Naked Collistar Collistar Impeccabile Concealer Stick 24H 4ml 2,5 - Naked In stock Price — for partners → Lancome Teint Idole Ultra Wear Care & Glow 325C 13ml Lancome Lancome Teint Idole Ultra Wear Care & Glow 325C 13ml In stock Price — for partners → Lancome Blush Subtil - Long-lasting blush 5.1 g Lancome Lancome Blush Subtil - Long-lasting blush 5.1 g In stock Price — for partners → Artdeco Hydra Mineral Compact Foundation Refill 10 g Artdeco Artdeco Hydra Mineral Compact Foundation Refill 10 g In stock Price — for partners → Makeup Revolution Alagia Face Like Alagia Highlight & Bronze Palette - Konturovací paletka 7,5 g 0.0g Makeup Revolution Makeup Revolution Alagia Face Like Alagia Highlight & Bronze Palette - Konturovací paletka 7,5 g 0.0g In stock Price — for partners → Essence Silky Blur Hydrating Longwear Concealer 10 ml Essence Essence Silky Blur Hydrating Longwear Concealer 10 ml In stock Price — for partners → Essence Silky Blur Hydrating Longwear Concealer 10 ml Essence Essence Silky Blur Hydrating Longwear Concealer 10 ml In stock Price — for partners → Guerlain Terracotta Light Bronzer 10 g Guerlain Guerlain Terracotta Light Bronzer 10 g In stock Price — for partners → Bourjois Bourjois Blush Little Round Crema Baby Pink 8,5g In stock Price — for partners → Dior Backstage Rosy Glow Polvos Compactos N012 1un Christian Dior Dior Backstage Rosy Glow Polvos Compactos N012 1un In stock Price — for partners → Max Factor Lasting Performance Make-Up - Long lasting make-up 35 ml Max Factor Max Factor Lasting Performance Make-Up - Long lasting make-up 35 ml In stock Price — for partners → Christian Dior, Dior Forever, Natural Finish, Bronzer Compact Powder, 003, 9 g Christian Dior Christian Dior, Dior Forever, Natural Finish, Bronzer Compact Powder, 003, 9 g In stock Price — for partners → Artdeco Blush Stick Colorete En Crema 3-Feeling Good 4g Artdeco Artdeco Blush Stick Colorete En Crema 3-Feeling Good 4g In stock Price — for partners → Rimmel London Rimmel London Hybrid Glow Multistick 210-Peachy Rhythm 1 U In stock Price — for partners → Chanel Les Beiges Healthy Glow Sheer Powder SPF 15 Chanel Chanel Les Beiges Healthy Glow Sheer Powder SPF 15 In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Highlighting Blush Colorete Iluminador En Gel-Crema Opal Glow 15ml In stock Price — for partners → Bareminerals Bareminerals Original Base De Maquillaje Compacta Mineral Spf15 08-Light 8g In stock Price — for partners → Bareminerals Bareminerals Original Base De Maquillaje Compacta Mineral Spf15 15-Neutral Medium 8g In stock Price — for partners → Bareminerals Bareminerals Original Base De Maquillaje Compacta Mineral Spf15 21-Neutral Tan 8g In stock Price — for partners → Catrice Catrice Liquid Camouflage High Coverage Concealer 200-Anti-Red 5ml In stock Price — for partners → Estee Lauder Estée Lauder Double Wear Base De Maquillaje En Polvo Mate Perfeccionadora 2c3-Fresco 12g In stock Price — for partners → Estée Lauder Double Wear Stay-In-Place Makeup Spf10 2c2 30ml Estee Lauder Estée Lauder Double Wear Stay-In-Place Makeup Spf10 2c2 30ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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