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Face makeup

7241 products

Estee Lauder Estée Lauder Double Wear Base De Maquillaje En Polvo Mate Perfeccionadora 2c3-Fresco 12g In stock Price — for partners → Estée Lauder Double Wear Stay-In-Place Makeup Spf10 2c2 30ml Estee Lauder Estée Lauder Double Wear Stay-In-Place Makeup Spf10 2c2 30ml In stock Price — for partners → Clarins BB Skin Detox Fluid SPF25 BB Cream 45 ml Clarins Clarins BB Skin Detox Fluid SPF25 BB Cream 45 ml In stock Price — for partners → Benefit Crystah Blush 2,5 g Benefit Benefit Crystah Blush 2,5 g In stock Price — for partners → Nivea BB Cream SPF 10 Moisturizer 5in1 beautifying - Beauty Moisturizing Cream 5 in 1 50 ml Nivea Nivea BB Cream SPF 10 Moisturizer 5in1 beautifying - Beauty Moisturizing Cream 5 in 1 50 ml In stock Price — for partners → Nivea BB Cream SPF 10 Moisturizer 5in1 beautifying - Beauty Moisturizing Cream 5 in 1 50 ml Nivea Nivea BB Cream SPF 10 Moisturizer 5in1 beautifying - Beauty Moisturizing Cream 5 in 1 50 ml In stock Price — for partners → Dermacol Contour Stick 7 g Dermacol Dermacol Contour Stick 7 g In stock Price — for partners → Makeup Revolution Super Matte Pressed Powder - Mattifying powder 6 g Makeup Revolution Makeup Revolution Super Matte Pressed Powder - Mattifying powder 6 g In stock Price — for partners → Missha M Perfect Cover BB Cream EX SPF 42 PA+++ 50 ml Missha Missha M Perfect Cover BB Cream EX SPF 42 PA+++ 50 ml In stock Price — for partners → Revlon Professional Colorstay 24h Make-up SPF 20 Normal/Dry Skin Revlon Professional Revlon Professional Colorstay 24h Make-up SPF 20 Normal/Dry Skin In stock Price — for partners → Nudestix Nudefix Cream Concealer 10 ml Nudestix Nudestix Nudefix Cream Concealer 10 ml In stock Price — for partners → Pupa Active Light Concealer 3.8 ml Pupa Milano Pupa Active Light Concealer 3.8 ml In stock Price — for partners → Attitude Oceanly Brown Eye Make-up Kit Attitude Attitude Oceanly Brown Eye Make-up Kit In stock Price — for partners → Clinique Blushing Blush Powder Blush - Powder Blush 6 g Clinique Clinique Blushing Blush Powder Blush - Powder Blush 6 g In stock Price — for partners → Artdeco Skin Perfecting Make Up Base 15ml Artdeco Artdeco Skin Perfecting Make Up Base 15ml In stock Price — for partners → Artdeco Rich Treatment Foundation 20 ml Artdeco Artdeco Rich Treatment Foundation 20 ml In stock Price — for partners → Artdeco Perfect Teint Foundation - Long-lasting makeup 20 ml Artdeco Artdeco Perfect Teint Foundation - Long-lasting makeup 20 ml In stock Price — for partners → Sisley Phyto-Teint Nude Foundation 30 ml Sisley Sisley Phyto-Teint Nude Foundation 30 ml In stock Price — for partners → Missha M Perfect Cover BB Cream EX SPF 42 PA+++ 50 ml 0ml Missha Missha M Perfect Cover BB Cream EX SPF 42 PA+++ 50 ml 0ml In stock Price — for partners → Collistar Impeccabile Correttore Stick 3 Naturale Collistar Collistar Impeccabile Correttore Stick 3 Naturale In stock Price — for partners → Guerlain Les Violettes Pdr Compacte N02 Guerlain Guerlain Les Violettes Pdr Compacte N02 In stock Price — for partners → Artdeco Light Luminious Foundation 25 ml Artdeco Artdeco Light Luminious Foundation 25 ml In stock Price — for partners → Artdeco High Definition Compact Powder 10 g Artdeco Artdeco High Definition Compact Powder 10 g In stock Price — for partners → Artdeco Light Luminious Foundation 25 ml Artdeco Artdeco Light Luminious Foundation 25 ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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