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Face makeup

7241 products

Bobbi Brown Skin Long-Wear Weightless Foundation SPF 15 30 ml Bobbi Brown Bobbi Brown Skin Long-Wear Weightless Foundation SPF 15 30 ml In stock Price — for partners → Bobbi Brown Skin Long-Wear Weightless Foundation SPF 15 30 ml Bobbi Brown Bobbi Brown Skin Long-Wear Weightless Foundation SPF 15 30 ml In stock Price — for partners → Givenchy Prisme Libre Skin-Caring Matte Foundation 30 ml Givenchy Givenchy Prisme Libre Skin-Caring Matte Foundation 30 ml In stock Price — for partners → Givenchy Prisme Libre Skin-Caring Glow Foundation 30 ml Givenchy Givenchy Prisme Libre Skin-Caring Glow Foundation 30 ml In stock Price — for partners → Givenchy Prisme Libre Skin-Caring Glow Foundation 30 ml Givenchy Givenchy Prisme Libre Skin-Caring Glow Foundation 30 ml In stock Price — for partners → Givenchy Prisme Libre Skin-Caring Glow Foundation 30 ml Givenchy Givenchy Prisme Libre Skin-Caring Glow Foundation 30 ml In stock Price — for partners → Huda Beauty GloWish Sheer Concealer 10,5 ml Huda Beauty Huda Beauty GloWish Sheer Concealer 10,5 ml In stock Price — for partners → Huda Beauty GloWish Sheer Concealer 10,5 ml Huda Beauty Huda Beauty GloWish Sheer Concealer 10,5 ml In stock Price — for partners → Huda Beauty GloWish Sheer Concealer 10,5 ml Huda Beauty Huda Beauty GloWish Sheer Concealer 10,5 ml In stock Price — for partners → Huda Beauty GloWish Sheer Concealer 10,5 ml Huda Beauty Huda Beauty GloWish Sheer Concealer 10,5 ml In stock Price — for partners → Huda Beauty Glowish Multidew Skin Tint Foundation 40 ml Huda Beauty Huda Beauty Glowish Multidew Skin Tint Foundation 40 ml In stock Price — for partners → Huda Beauty Glowish Multidew Skin Tint Foundation 40 ml Huda Beauty Huda Beauty Glowish Multidew Skin Tint Foundation 40 ml In stock Price — for partners → Huda Beauty Glowish Multidew Skin Tint Foundation 40 ml Huda Beauty Huda Beauty Glowish Multidew Skin Tint Foundation 40 ml In stock Price — for partners → Huda Beauty FauxFilter Luminous Matte Foundation 35 ml Huda Beauty Huda Beauty FauxFilter Luminous Matte Foundation 35 ml In stock Price — for partners → Holika Holika Moisturizing Petit BB Cream SPF 30 - Moisturizing BB cream for normal and dry skin 30ml Holika Holika Holika Holika Moisturizing Petit BB Cream SPF 30 - Moisturizing BB cream for normal and dry skin 30ml In stock Price — for partners → Holika Holika Bouncing Petit BB Cream SPF 30 - Lifting BB cream 30ml Holika Holika Holika Holika Bouncing Petit BB Cream SPF 30 - Lifting BB cream 30ml In stock Price — for partners → Guerlain Terracotta Le Teint Fluid Foundation 35 ml Guerlain Guerlain Terracotta Le Teint Fluid Foundation 35 ml In stock Price — for partners → Chanel Les Beiges Healthy Glow Makeup - Makeup 30 ml Chanel Chanel Les Beiges Healthy Glow Makeup - Makeup 30 ml In stock Price — for partners → Chanel Ultra Le Teint Flawless Finish Foundation Chanel Chanel Ultra Le Teint Flawless Finish Foundation In stock Price — for partners → Lancome Teint Idole Ultra Wear Care & Glow Makeup 30 ml Lancome Lancome Teint Idole Ultra Wear Care & Glow Makeup 30 ml In stock Price — for partners → Lancome Teint Idole Ultra Wear All Over Concealer 13 ml Lancome Lancome Teint Idole Ultra Wear All Over Concealer 13 ml In stock Price — for partners → Laura Mercier Real Flawless Foundation 30 ml LAURA MERCIER Laura Mercier Real Flawless Foundation 30 ml In stock Price — for partners → Laura Mercier Real Flawless Foundation 30 ml LAURA MERCIER Laura Mercier Real Flawless Foundation 30 ml In stock Price — for partners → Laura Mercier Real Flawless Foundation 30 ml LAURA MERCIER Laura Mercier Real Flawless Foundation 30 ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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