Face makeup

7148 products

Dermacol Stardust Jelly Stick - Multifunkční rozjasňovač 8 g Dermacol Dermacol Stardust Jelly Stick - Multifunkční rozjasňovač 8 g In stock Price — for partners → Dermacol Stardust Jelly Stick - Multifunkční rozjasňovač 8 g Dermacol Dermacol Stardust Jelly Stick - Multifunkční rozjasňovač 8 g In stock Price — for partners → Dermacol Glow Bronzer - Bronzer 7 g Dermacol Dermacol Glow Bronzer - Bronzer 7 g In stock Price — for partners → Uriage Anti-Blemish Care SPF 50+ - Péče proti nedokonalostem pleti 50ml Uriage Uriage Anti-Blemish Care SPF 50+ - Péče proti nedokonalostem pleti 50ml In stock Price — for partners → NARS Natural Radiant Longwear Foundation 30 ml NARS NARS Natural Radiant Longwear Foundation 30 ml In stock Price — for partners → L´Oréal True Match Hyaluron Tinted Balm - Balzámový make-up 8 g L´Oréal Paris L´Oréal True Match Hyaluron Tinted Balm - Balzámový make-up 8 g In stock Price — for partners → L´Oréal True Match Hyaluron Tinted Balm - Balzámový make-up 8 g L´Oréal Paris L´Oréal True Match Hyaluron Tinted Balm - Balzámový make-up 8 g In stock Price — for partners → L´Oréal True Match Hyaluron Tinted Balm - Balzámový make-up 8 g L´Oréal Paris L´Oréal True Match Hyaluron Tinted Balm - Balzámový make-up 8 g In stock Price — for partners → L´Oréal True Match Hyaluron Tinted Balm - Balzámový make-up 8 g L´Oréal Paris L´Oréal True Match Hyaluron Tinted Balm - Balzámový make-up 8 g In stock Price — for partners → L´Oréal True Match Hyaluron Tinted Balm - Balzámový make-up 8 g L´Oréal Paris L´Oréal True Match Hyaluron Tinted Balm - Balzámový make-up 8 g In stock Price — for partners → L´Oréal Rendez-Vous Couleur Eye & Cheek Quad - Multifunkční paletka na oči i tváře L´Oréal Paris L´Oréal Rendez-Vous Couleur Eye & Cheek Quad - Multifunkční paletka na oči i tváře In stock Price — for partners → L´Oréal 24 hour makeup Infaillible 30 ml L´Oréal Paris L´Oréal 24 hour makeup Infaillible 30 ml In stock Price — for partners → Celimax Glutathione Longlasting Tone-up Cream - Tónovací krém 35ml Celimax Celimax Glutathione Longlasting Tone-up Cream - Tónovací krém 35ml In stock Price — for partners → Purito Wonder Releaf Centella BB Cream SPF 30 30 ml 0ml Purito Purito Wonder Releaf Centella BB Cream SPF 30 30 ml 0ml In stock Price — for partners → Lancome Teint Idôle Ultra Wear Stick Blush - Multifunkční tvářenka v tyčince 10 g Lancome Lancome Teint Idôle Ultra Wear Stick Blush - Multifunkční tvářenka v tyčince 10 g In stock Price — for partners → Dior Forever Nude Bronze Powder - Pudrový bronzer 7,8 g Christian Dior Dior Forever Nude Bronze Powder - Pudrový bronzer 7,8 g In stock Price — for partners → BrushArt Foundation Brush 01 - Štětec na make-up BrushArt BrushArt Foundation Brush 01 - Štětec na make-up In stock Price — for partners → Estee Lauder Double Wear Fluid - Long lasting make up 30 ml Estee Lauder Estee Lauder Double Wear Fluid - Long lasting make up 30 ml In stock Price — for partners → Dr. Hauschka Foundation 30 ml Dr. Hauschka Dr. Hauschka Foundation 30 ml In stock Price — for partners → Purito Wonder Releaf Centella BB Cream SPF 30 30 ml Purito Purito Wonder Releaf Centella BB Cream SPF 30 30 ml In stock Price — for partners → Purito Wonder Releaf Centella BB Cream SPF 30 30 ml Purito Purito Wonder Releaf Centella BB Cream SPF 30 30 ml In stock Price — for partners → Purito Wonder Releaf Centella BB Cream SPF 30 30 ml Purito Purito Wonder Releaf Centella BB Cream SPF 30 30 ml In stock Price — for partners → Armani Luminous Silk Concealer 12 ml Giorgio Armani Armani Luminous Silk Concealer 12 ml In stock Price — for partners → Artdeco Strobing The Sound of Beauty Contouring Powder Artdeco Artdeco Strobing The Sound of Beauty Contouring Powder In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.