Face makeup wholesale | B2B

STENDHAL Stendhal Pur Luxe Anti-Aging Care Foundation 440 Miel 30ml In stock Price — for partners →

STENDHAL Stendhal Pur Luxe Anti-Aging Care Foundation 430 Ambre Rosé 30ml In stock Price — for partners →

STENDHAL Stendhal Pur Luxe Anti-Aging Care Foundation 420 Sable 30ml In stock Price — for partners →

Clinique Clinique Even Better Concealer 02 In stock Price — for partners →

Clinique Clinique Even Better Concealer Cn 10 In stock Price — for partners → Chanel Chanel Le Teint Ultra Fluide B60 30ml In stock Price — for partners → Chanel Chanel Le Teint Ultra Fluide B40 30ml In stock Price — for partners → Chanel Chanel Le Teint Ultra Fluide B30 30ml In stock Price — for partners → Chanel Chanel Le Teint Ultra Fluide B10 30ml In stock Price — for partners → Chanel Chanel Ultra Le Teint Fluide B80 30ml In stock Price — for partners → Maybelline Maybelline Superstay Activewear 30h Corrector 25-Medium 30ml In stock Price — for partners →

Clinique Clinique Blended Face Powder Transp Iv In stock Price — for partners →

Guerlain Guerlain Terracotta Light Poudre Bronzante Soleil Léger 04-Deep Gold In stock Price — for partners → Nyx Nyx Bare With Me Concealer Serum 12-Rich In stock Price — for partners → Bareminerals Bareminerals Gen Nude Blonzer Kiss Of Pink In stock Price — for partners → Bareminerals Bareminerals Original Foundation Spf15 Golden Fair 8g In stock Price — for partners → Bareminerals Bareminerals Original Foundation Spf15 Fair Ivory 8g In stock Price — for partners → Bareminerals Bareminerals Original Foundation Spf15 Fair 8g In stock Price — for partners → Bareminerals Bareminerals Gen Nude Blonzer Kiss Of Rose 3,8g In stock Price — for partners →

Maybelline Maybelline Superstay 24h Base De Maquillaje Enriquecida Vitamina C 40 30ml In stock Price — for partners → Gosh Gosh Chameleon Powder 001-Transparent 8g In stock Price — for partners →

Elizabeth Arden Elizabeth Arden Arden Iluminador Bound to Blush In stock Price — for partners →

Elizabeth Arden Elizabeth Arden Arden Colorete Bound to Blush In stock Price — for partners → Estee Lauder Estée Lauder Double Wear Base De Maquillaje En Polvo Mate Perfeccionadora 3w1-Tawny 12g In stock Price — for partners →

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

Primers — smooth skin texture, minimise pores and extend makeup wear time.

Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.

Concealers and correctors — spot coverage for dark circles, redness and pigmentation.

Powders — loose and pressed, used to set foundation and control shine.

Blush, bronzer and highlighter — contouring and dimension products.

Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.

Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.

Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.

Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

Face makeup