LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Face makeup

7148 products

Bareminerals Bareminerals Complexion Rescue Natural Matte Tinted Moisturizer Mineral Spf30 Sienna 35ml In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Natural Matte Tinted Moisturizer Mineral Spf30 Chesnut 35ml In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Natural Matte Tinted Moisturizer Mineral Spf30 Terra 35ml In stock Price — for partners → Clarins Skin Illusion Velvet 108.3N 30ml Clarins Clarins Skin Illusion Velvet 108.3N 30ml In stock Price — for partners → Clarins Skin Illusion Velvet 113C 30ml Clarins Clarins Skin Illusion Velvet 113C 30ml In stock Price — for partners → Clarins Skin Illusion Velvet 110N 30ml Clarins Clarins Skin Illusion Velvet 110N 30ml In stock Price — for partners → Clarins Skin Illusion Velvet 111N 30ml Clarins Clarins Skin Illusion Velvet 111N 30ml In stock Price — for partners → Maybelline Fit Me Concealer 08 Nude Maybelline Maybelline Fit Me Concealer 08 Nude In stock Price — for partners → Clarins Double Serum Foundation L6W 30ml Clarins Clarins Double Serum Foundation L6W 30ml In stock Price — for partners → Clarins Double Serum Foundation M1C 30ml Clarins Clarins Double Serum Foundation M1C 30ml In stock Price — for partners → Clarins Double Serum Foundation M2W 30ml Clarins Clarins Double Serum Foundation M2W 30ml In stock Price — for partners → Clarins Double Serum Foundation M5C 30ml Clarins Clarins Double Serum Foundation M5C 30ml In stock Price — for partners → Clarins Double Serum Foundation M4N 30ml Clarins Clarins Double Serum Foundation M4N 30ml In stock Price — for partners → Clarins Double Serum Foundation M2N 30ml Clarins Clarins Double Serum Foundation M2N 30ml In stock Price — for partners → Clarins Double Serum Foundation M3N 30ml Clarins Clarins Double Serum Foundation M3N 30ml In stock Price — for partners → Clarins Double Serum Foundation M3C 30ml Clarins Clarins Double Serum Foundation M3C 30ml In stock Price — for partners → Clarins Double Serum Foundation L6N 30ml Clarins Clarins Double Serum Foundation L6N 30ml In stock Price — for partners → Maybelline Instant Age Rewind Eraser Color Corrector Pink 6.8ml Maybelline Maybelline Instant Age Rewind Eraser Color Corrector Pink 6.8ml In stock Price — for partners → Sensai Flawless Satin Foundation Spf20 30ml 206 Brown Beige Sensai Sensai Flawless Satin Foundation Spf20 30ml 206 Brown Beige In stock Price — for partners → Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer 02 Nude 6ml Maybelline Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer 02 Nude 6ml In stock Price — for partners → Chanel Joues Contraste Powder Blush 72 Rose Initiale Chanel Chanel Joues Contraste Powder Blush 72 Rose Initiale In stock Price — for partners → SLEEK Sleek In Your Tone Longwear Concealer 9c-Rich 7ml In stock Price — for partners → Essence Cosmetics Cover Stick 20-Matt Sand 6g ESSENCE COSMETICS Essence Cosmetics Cover Stick 20-Matt Sand 6g In stock Price — for partners → Essence Cosmetics Cover Stick 10-Matt Naturelle 6g ESSENCE COSMETICS Essence Cosmetics Cover Stick 10-Matt Naturelle 6g In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.