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Face makeup

7169 products

Estée Lauder Double Wear Stay-In-Place Makeup Spf10 4n1 30ml Estee Lauder Estée Lauder Double Wear Stay-In-Place Makeup Spf10 4n1 30ml In stock Price — for partners → Blush Nars Colorete En Polvo Orgasm 4,8g NARS Blush Nars Colorete En Polvo Orgasm 4,8g In stock Price — for partners → Kanebo Cellular Performance Total Finish Foundation TF24 Amber Beige Sensai Kanebo Cellular Performance Total Finish Foundation TF24 Amber Beige In stock Price — for partners → Sensai Cellular Performance Cream Foundation CF23 Almond Beige 30ml Sensai Sensai Cellular Performance Cream Foundation CF23 Almond Beige 30ml In stock Price — for partners → Sensai Cellular Performance Cream Foundation CF22 Natural Beige 30ml Sensai Sensai Cellular Performance Cream Foundation CF22 Natural Beige 30ml In stock Price — for partners → Clinique Beyond Perfecting Foundation And Concealer Creamwhip 30ml Clinique Clinique Beyond Perfecting Foundation And Concealer Creamwhip 30ml In stock Price — for partners → Clinique Beyond Perfecting Foundation And Concealer 02 Alabaster 30ml Clinique Clinique Beyond Perfecting Foundation And Concealer 02 Alabaster 30ml In stock Price — for partners → Clinique Beyond Perfecting Powder Foundation Concealer 14 Vanilla Clinique Clinique Beyond Perfecting Powder Foundation Concealer 14 Vanilla In stock Price — for partners → Clinique Beyond Perfecting Powder Foundation Concealer 11 Honey Clinique Clinique Beyond Perfecting Powder Foundation Concealer 11 Honey In stock Price — for partners → Clinique Beyond Perfecting Foundation And Concealer 07 Cream 30ml Clinique Clinique Beyond Perfecting Foundation And Concealer 07 Cream 30ml In stock Price — for partners → Clinique Beyond Perfecting Foundation And Concealer 15 Beige 30ml Clinique Clinique Beyond Perfecting Foundation And Concealer 15 Beige 30ml In stock Price — for partners → Chanel Les Beiges Fluide Enlumineur Belle Mine Sunkissed 30ml Chanel Chanel Les Beiges Fluide Enlumineur Belle Mine Sunkissed 30ml In stock Price — for partners → Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation 360 Shiseido Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation 360 In stock Price — for partners → Clinique Superbalanced Makeup Foundation 33 Cream 30ml Clinique Clinique Superbalanced Makeup Foundation 33 Cream 30ml In stock Price — for partners → Clinique Superbalanced 28 Light Clinique Clinique Superbalanced 28 Light In stock Price — for partners → Clinique Superbalanced Makeup 12 Honeyed Beige 30ml Clinique Clinique Superbalanced Makeup 12 Honeyed Beige 30ml In stock Price — for partners → Clinique Superbalanced Makeup 04 Cream Chamois 30ml Clinique Clinique Superbalanced Makeup 04 Cream Chamois 30ml In stock Price — for partners → Clinique Superbalanced 15 Golden Clinique Clinique Superbalanced 15 Golden In stock Price — for partners → Clinique Superbalanced Makeup 09 Sand 30ml Clinique Clinique Superbalanced Makeup 09 Sand 30ml In stock Price — for partners → Estee Lauder Futurist Hydra Rescue Spf45 4w1 Honey Bronze 35ml Estee Lauder Estee Lauder Futurist Hydra Rescue Spf45 4w1 Honey Bronze 35ml In stock Price — for partners → Estee Lauder Futurist Hydra Rescue Spf45 3n2 Wheat 35ml Estee Lauder Estee Lauder Futurist Hydra Rescue Spf45 3n2 Wheat 35ml In stock Price — for partners → Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation 350 Shiseido Shiseido Synchro Skin Self-Refreshing Custom Finish Powder Foundation 350 In stock Price — for partners → Gosh Mineral Powder 008 Tan 8g Gosh Gosh Mineral Powder 008 Tan 8g In stock Price — for partners → Gosh X-Ceptional Wear Foundation Long Lasting Makeup 11 Porcelain 35ml Gosh Gosh X-Ceptional Wear Foundation Long Lasting Makeup 11 Porcelain 35ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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