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Face makeup

7286 products

Makeup Revolution Reloaded Powder Blush - Long-lasting powder blush 7.5 g Makeup Revolution Makeup Revolution Reloaded Powder Blush - Long-lasting powder blush 7.5 g In stock Price — for partners → Estee Lauder Futurist Soft Touch Brightening Skincealer 6 ml Estee Lauder Estee Lauder Futurist Soft Touch Brightening Skincealer 6 ml In stock Price — for partners → Makeup Revolution Light/Med Bronzing Drops - Bronzující kapky 23ml Makeup Revolution Makeup Revolution Light/Med Bronzing Drops - Bronzující kapky 23ml In stock Price — for partners → Makeup Revolution Superdewy Blush Burst - Tekutá tvářenka 4,2 g Makeup Revolution Makeup Revolution Superdewy Blush Burst - Tekutá tvářenka 4,2 g In stock Price — for partners → Makeup Revolution Superdewy Blush Burst - Tekutá tvářenka 4,2 g Makeup Revolution Makeup Revolution Superdewy Blush Burst - Tekutá tvářenka 4,2 g In stock Price — for partners → Makeup Revolution Superdewy Blush Burst - Tekutá tvářenka 4,2 g Makeup Revolution Makeup Revolution Superdewy Blush Burst - Tekutá tvářenka 4,2 g In stock Price — for partners → Makeup Revolution Superdewy Blush Burst - Tekutá tvářenka 4,2 g Makeup Revolution Makeup Revolution Superdewy Blush Burst - Tekutá tvářenka 4,2 g In stock Price — for partners → Cle De Peau Beaute Cle De Peau The Foundation B50 Cle de Peau Beaute Cle De Peau Beaute Cle De Peau The Foundation B50 In stock Price — for partners → Cle De Peau Beaute Cle De Peau The Foundation B40 Cle de Peau Beaute Cle De Peau Beaute Cle De Peau The Foundation B40 In stock Price — for partners → Cle De Peau Beaute Cle De Peau The Foundation B30 Cle de Peau Beaute Cle De Peau Beaute Cle De Peau The Foundation B30 In stock Price — for partners → Cle De Peau Beaute Cle De Peau The Foundation B10 Cle de Peau Beaute Cle De Peau Beaute Cle De Peau The Foundation B10 In stock Price — for partners → Cle De Peau Beaute Cle De Peau The Foundation O60 Cle de Peau Beaute Cle De Peau Beaute Cle De Peau The Foundation O60 In stock Price — for partners → Cle De Peau Beaute Cle De Peau The Foundation O30 Cle de Peau Beaute Cle De Peau Beaute Cle De Peau The Foundation O30 In stock Price — for partners → Cle De Peau Beaute Cle De Peau Luminizing Face Enhancer 202 Cle de Peau Beaute Cle De Peau Beaute Cle De Peau Luminizing Face Enhancer 202 In stock Price — for partners → Estée Lauder Double Wear Corrector 3w 12ml Estee Lauder Estée Lauder Double Wear Corrector 3w 12ml In stock Price — for partners → Stendhal Pur Luxe Anti-Aging Care Foundation 450 Santal 30ml STENDHAL Stendhal Pur Luxe Anti-Aging Care Foundation 450 Santal 30ml In stock Price — for partners → Stendhal Pur Luxe Anti-Aging Care Foundation 431 Ambre 30ml STENDHAL Stendhal Pur Luxe Anti-Aging Care Foundation 431 Ambre 30ml In stock Price — for partners → Stendhal Pur Luxe Anti-Aging Care Foundation 430 Ambre Rosé 30ml STENDHAL Stendhal Pur Luxe Anti-Aging Care Foundation 430 Ambre Rosé 30ml In stock Price — for partners → Stendhal Pur Luxe Anti-Aging Care Foundation 420 Sable 30ml STENDHAL Stendhal Pur Luxe Anti-Aging Care Foundation 420 Sable 30ml In stock Price — for partners → Clinique Even Better Concealer 02 Clinique Clinique Even Better Concealer 02 In stock Price — for partners → Clinique Even Better Concealer Cn 10 Clinique Clinique Even Better Concealer Cn 10 In stock Price — for partners → Chanel Le Teint Ultra Fluide B40 30ml Chanel Chanel Le Teint Ultra Fluide B40 30ml In stock Price — for partners → Chanel Chanel Ultra Le Teint Fluide Br132 30ml In stock Price — for partners → Chanel Chanel Ultra Le Teint Fluide B80 30ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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