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Face makeup

7169 products

Gosh Precious Powder Pearls Glow 25g Gosh Gosh Precious Powder Pearls Glow 25g In stock Price — for partners → Stendhal Glowing Foundation 250 Santal 30ml STENDHAL Stendhal Glowing Foundation 250 Santal 30ml In stock Price — for partners → Stendhal Glowing Foundation 240 Miel 30ml STENDHAL Stendhal Glowing Foundation 240 Miel 30ml In stock Price — for partners → Stendhal Glowing Foundation 230 Ambre Rosé 30ml STENDHAL Stendhal Glowing Foundation 230 Ambre Rosé 30ml In stock Price — for partners → Stendhal Glowing Foundation 222 Sable Doré 30ml STENDHAL Stendhal Glowing Foundation 222 Sable Doré 30ml In stock Price — for partners → Stendhal Pur Luxe Anti Aging Care Highlighter 201 Beige Moyen 2.5ml STENDHAL Stendhal Pur Luxe Anti Aging Care Highlighter 201 Beige Moyen 2.5ml In stock Price — for partners → Stendhal Pur Luxe Anti Aging Care Highlighter 200 Beige Clair 2.5ml STENDHAL Stendhal Pur Luxe Anti Aging Care Highlighter 200 Beige Clair 2.5ml In stock Price — for partners → Clinique Even Better All Over Concealer + Eraser 6 ml 0ml Clinique Clinique Even Better All Over Concealer + Eraser 6 ml 0ml In stock Price — for partners → Chanel Ultra Le Teint Flawless Finish Foundation Chanel Chanel Ultra Le Teint Flawless Finish Foundation In stock Price — for partners → Guerlain Precious Light Corrector 02 2ml Guerlain Guerlain Precious Light Corrector 02 2ml In stock Price — for partners → Diorskin Forever Polvos Compactos 4n 1un Christian Dior Diorskin Forever Polvos Compactos 4n 1un In stock Price — for partners → Bareminerals Bareminerals Mineralist Comfort Matte Brave In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Skin Lovin' Sensitive Corrector 25-Medium Olive 3,5ml In stock Price — for partners → Guerlain Terracotta Base Fluida 3c 1un Guerlain Guerlain Terracotta Base Fluida 3c 1un In stock Price — for partners → Guerlain Terracotta Base Fluida 3n 1un Guerlain Guerlain Terracotta Base Fluida 3n 1un In stock Price — for partners → Guerlain Terracotta Base Fluida 3,5n 1un Guerlain Guerlain Terracotta Base Fluida 3,5n 1un In stock Price — for partners → Guerlain Terracotta Base Fluida 2c 1un Guerlain Guerlain Terracotta Base Fluida 2c 1un In stock Price — for partners → Guerlain Terracotta Base Fluida 1c 1un Guerlain Guerlain Terracotta Base Fluida 1c 1un In stock Price — for partners → Guerlain Terracotta Base Fluida 0c 1un Guerlain Guerlain Terracotta Base Fluida 0c 1un In stock Price — for partners → Guerlain Terracotta Base Fluida 1w 1un Guerlain Guerlain Terracotta Base Fluida 1w 1un In stock Price — for partners → Guerlain Terracotta Base Fluida 3w 1un Guerlain Guerlain Terracotta Base Fluida 3w 1un In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Brightening Concealer Spf25 Chestnut 10ml In stock Price — for partners → Collistar Collistar Impeccabile Base Maquillaje Larga Duración 4n 30ml In stock Price — for partners → Revlon Professional Revlon Colorstay Skin Awaken 5-In-1 Concealer 015-Light 8ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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