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Face makeup

7169 products

Revlon Professional Revlon Colorstay Full Cover Foundation 310-Warm Golden 30ml In stock Price — for partners → Bareminerals Bareminerals Matte Foundation Spf15 Medium 6g In stock Price — for partners → Bareminerals Bareminerals Matte Foundation Spf15 Faily Medium 6g In stock Price — for partners → J.cat Beauty Jcat Colorete Blush Mallow Flush Rouge J.CAT BEAUTY J.cat Beauty Jcat Colorete Blush Mallow Flush Rouge In stock Price — for partners → Essence Cosmetics Baby Got Bronze Bronceador Líquido 10-Sweet Shadows 10ml ESSENCE COSMETICS Essence Cosmetics Baby Got Bronze Bronceador Líquido 10-Sweet Shadows 10ml In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Brocha Para Corrector 1 U In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Flawless Skin Polvos Sueltos 10 8g In stock Price — for partners → Essence Cosmetics Correct y Conceal Corrector Iluminador Para La Ojera 10-Light 3,50ml ESSENCE COSMETICS Essence Cosmetics Correct y Conceal Corrector Iluminador Para La Ojera 10-Light 3,50ml In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Correct y Conceal Corrector Anti Rojeces 100-Universal 3,50ml In stock Price — for partners → Essence Cosmetics Foundation Base De Maquillaje En Stick 340 10g ESSENCE COSMETICS Essence Cosmetics Foundation Base De Maquillaje En Stick 340 10g In stock Price — for partners → Essence Cosmetics Foundation Base De Maquillaje En Stick 170 10g ESSENCE COSMETICS Essence Cosmetics Foundation Base De Maquillaje En Stick 170 10g In stock Price — for partners → Essence Cosmetics Foundation Base De Maquillaje En Stick 150 10g ESSENCE COSMETICS Essence Cosmetics Foundation Base De Maquillaje En Stick 150 10g In stock Price — for partners → Essence Cosmetics Foundation Base De Maquillaje En Stick 130 10g ESSENCE COSMETICS Essence Cosmetics Foundation Base De Maquillaje En Stick 130 10g In stock Price — for partners → Essence Cosmetics Foundation Base De Maquillaje En Stick 120 10g ESSENCE COSMETICS Essence Cosmetics Foundation Base De Maquillaje En Stick 120 10g In stock Price — for partners → Essence Cosmetics Foundation Base De Maquillaje En Stick 50 10g ESSENCE COSMETICS Essence Cosmetics Foundation Base De Maquillaje En Stick 50 10g In stock Price — for partners → Shiseido Shiseido Synchro Skin Radiant Lifting Foundation 450 In stock Price — for partners → Clinique Even Better Clinical Vitamin Base De Maquillaje Spf50 3-Medium Deep Warm 30ml Clinique Clinique Even Better Clinical Vitamin Base De Maquillaje Spf50 3-Medium Deep Warm 30ml In stock Price — for partners → Clinique Even Better Clinical Vitamin Base De Maquillaje Spf50 4-Light Medium Cool 30ml Clinique Clinique Even Better Clinical Vitamin Base De Maquillaje Spf50 4-Light Medium Cool 30ml In stock Price — for partners → Clinique Even Better Clinical Vitamin Base De Maquillaje Spf50 2-Light Medium Warm 30ml Clinique Clinique Even Better Clinical Vitamin Base De Maquillaje Spf50 2-Light Medium Warm 30ml In stock Price — for partners → Clinique Even Better Clinical Vitamin Base De Maquillaje Spf50 3-Light Warm 30ml Clinique Clinique Even Better Clinical Vitamin Base De Maquillaje Spf50 3-Light Warm 30ml In stock Price — for partners → Guerlain Guerlain Parure Gold Skin Fondo De Maquillaje Fluido 1n 35ml In stock Price — for partners → Guerlain Guerlain Parure Gold Skin Fondo De Maquillaje Fluido 0n 35ml In stock Price — for partners → Guerlain Guerlain Parure Gold Mate Fondo De Maquillaje Mate 1n 35ml In stock Price — for partners → Bobbi Brown Bobbi Brown Weightless Skin Foundation Spf15 Neutral Ivory 30ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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