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Face makeup

7244 products

L´Oréal 24 hour makeup Infaillible 30 ml L'Oréal Paris L´Oréal 24 hour makeup Infaillible 30 ml In stock Price — for partners → Celimax Glutathione Longlasting Tone-up Cream - Tónovací krém 35ml Celimax Celimax Glutathione Longlasting Tone-up Cream - Tónovací krém 35ml In stock Price — for partners → Lancome Teint Idôle Ultra Wear Stick Blush - Multifunkční tvářenka v tyčince 10 g Lancome Lancome Teint Idôle Ultra Wear Stick Blush - Multifunkční tvářenka v tyčince 10 g In stock Price — for partners → Dior Forever Nude Bronze Powder - Pudrový bronzer 7,8 g Christian Dior Dior Forever Nude Bronze Powder - Pudrový bronzer 7,8 g In stock Price — for partners → BrushArt Foundation Brush 01 - Makeup brush BrushArt BrushArt Foundation Brush 01 - Makeup brush In stock Price — for partners → Estee Lauder Double Wear Fluid - Long lasting make up 30 ml Estee Lauder Estee Lauder Double Wear Fluid - Long lasting make up 30 ml In stock Price — for partners → Dr. Hauschka Foundation 30 ml Dr. Hauschka Dr. Hauschka Foundation 30 ml In stock Price — for partners → Purito Wonder Releaf Centella BB Cream SPF 30 30 ml Purito Purito Wonder Releaf Centella BB Cream SPF 30 30 ml In stock Price — for partners → Purito Wonder Releaf Centella BB Cream SPF 30 30 ml Purito Purito Wonder Releaf Centella BB Cream SPF 30 30 ml In stock Price — for partners → Purito Wonder Releaf Centella BB Cream SPF 30 30 ml Purito Purito Wonder Releaf Centella BB Cream SPF 30 30 ml In stock Price — for partners → Armani Luminous Silk Concealer 12 ml Giorgio Armani Armani Luminous Silk Concealer 12 ml In stock Price — for partners → Artdeco Strobing The Sound of Beauty Contouring Powder Artdeco Artdeco Strobing The Sound of Beauty Contouring Powder In stock Price — for partners → Dior Forever Skin Glow Makeup SPF35 - Brightening Make Up 30 ml Christian Dior Dior Forever Skin Glow Makeup SPF35 - Brightening Make Up 30 ml In stock Price — for partners → Dior Forever Skin Wear Foundation - Dlouhotrvající make-up 30 ml Christian Dior Dior Forever Skin Wear Foundation - Dlouhotrvající make-up 30 ml In stock Price — for partners → Missha M B.B Boomer - Podkladová báze pod make-up 40ml Missha Missha M B.B Boomer - Podkladová báze pod make-up 40ml In stock Price — for partners → Lancome Teint Idole Ultra Wear Shape Stick - Makeup stick 9 g Lancome Lancome Teint Idole Ultra Wear Shape Stick - Makeup stick 9 g In stock Price — for partners → Lancome Teint Idole Ultra Wear Shape Stick - Makeup stick 9 g Lancome Lancome Teint Idole Ultra Wear Shape Stick - Makeup stick 9 g In stock Price — for partners → Lancome Teint Idole Ultra Wear Shape Stick - Makeup stick 9 g Lancome Lancome Teint Idole Ultra Wear Shape Stick - Makeup stick 9 g In stock Price — for partners → Lancome Blush Subtil - Long-lasting blush 5.1 g Lancome Lancome Blush Subtil - Long-lasting blush 5.1 g In stock Price — for partners → Makeup Revolution Reloaded Powder Blush - Long-lasting powder blush 7.5 g Makeup Revolution Makeup Revolution Reloaded Powder Blush - Long-lasting powder blush 7.5 g In stock Price — for partners → Estee Lauder Futurist Soft Touch Brightening Skincealer 6 ml Estee Lauder Estee Lauder Futurist Soft Touch Brightening Skincealer 6 ml In stock Price — for partners → Makeup Revolution Light/Med Bronzing Drops - Bronzující kapky 23ml Makeup Revolution Makeup Revolution Light/Med Bronzing Drops - Bronzující kapky 23ml In stock Price — for partners → Makeup Revolution Superdewy Blush Burst - Tekutá tvářenka 4,2 g Makeup Revolution Makeup Revolution Superdewy Blush Burst - Tekutá tvářenka 4,2 g In stock Price — for partners → Makeup Revolution Superdewy Blush Burst - Tekutá tvářenka 4,2 g Makeup Revolution Makeup Revolution Superdewy Blush Burst - Tekutá tvářenka 4,2 g In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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