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Face makeup

7148 products

Givenchy Prisme Libre Bronzing Powder 7 g Givenchy Givenchy Prisme Libre Bronzing Powder 7 g In stock Price — for partners → Trouble Maker Shade Bar Bronze and Contour Palette 2,2 g Trouble Maker Trouble Maker Shade Bar Bronze and Contour Palette 2,2 g In stock Price — for partners → Trouble Maker Press Play Cushion Blush - Tvářenka v houbičce 4 g Trouble Maker Trouble Maker Press Play Cushion Blush - Tvářenka v houbičce 4 g In stock Price — for partners → Trouble Maker Press Play Cushion Blush - Tvářenka v houbičce 4 g Trouble Maker Trouble Maker Press Play Cushion Blush - Tvářenka v houbičce 4 g In stock Price — for partners → Trouble Maker Charm Bar Face Palette 4,5 g Trouble Maker Trouble Maker Charm Bar Face Palette 4,5 g In stock Price — for partners → Trouble Maker Charm Bar Face Palette 4,5 g Trouble Maker Trouble Maker Charm Bar Face Palette 4,5 g In stock Price — for partners → Maybelline Plump & Glow Lifter Foundation SPF 15 30 ml Maybelline Maybelline Plump & Glow Lifter Foundation SPF 15 30 ml In stock Price — for partners → Maybelline CloudTopia Mousse - lips and cheeks 5 g Maybelline Maybelline CloudTopia Mousse - lips and cheeks 5 g In stock Price — for partners → Maybelline CloudTopia Mousse - lips and cheeks 5 g Maybelline Maybelline CloudTopia Mousse - lips and cheeks 5 g In stock Price — for partners → L´Oréal Lumi Le Glass Highlighter Stick 7 g L´Oréal Paris L´Oréal Lumi Le Glass Highlighter Stick 7 g In stock Price — for partners → L´Oréal Lumi Le Glass Highlighter Stick 7 g L´Oréal Paris L´Oréal Lumi Le Glass Highlighter Stick 7 g In stock Price — for partners → L´Oréal Infaillible Skin Ink - foundation and concealer 2 in 1 15 ml L´Oréal Paris L´Oréal Infaillible Skin Ink - foundation and concealer 2 in 1 15 ml In stock Price — for partners → L´Oréal Infaillible Skin Ink - foundation and concealer 2 in 1 15 ml L´Oréal Paris L´Oréal Infaillible Skin Ink - foundation and concealer 2 in 1 15 ml In stock Price — for partners → L´Oréal Infaillible Skin Ink - foundation and concealer 2 in 1 15 ml L´Oréal Paris L´Oréal Infaillible Skin Ink - foundation and concealer 2 in 1 15 ml In stock Price — for partners → Lancome Blush Subtil - Long-lasting blush 5.1 g Lancome Lancome Blush Subtil - Long-lasting blush 5.1 g In stock Price — for partners → Thalgo Lumiere Marine Targeted Dark Spot Corrector - Concealer to eliminate pigment spots 15ml Thalgo Thalgo Lumiere Marine Targeted Dark Spot Corrector - Concealer to eliminate pigment spots 15ml In stock Price — for partners → Sisley Stylo Correct Face Corrector 1,7 g Sisley Sisley Stylo Correct Face Corrector 1,7 g In stock Price — for partners → Dior Forever Glow Star Filter 30 ml Christian Dior Dior Forever Glow Star Filter 30 ml In stock Price — for partners → Vichy DB COVERMATTE Vichy Vichy DB COVERMATTE In stock Price — for partners → Dermacol Acnecover - Matte powder for problematic skin 11 g Dermacol Dermacol Acnecover - Matte powder for problematic skin 11 g In stock Price — for partners → L´Oréal Infaillible Skin Ink - foundation and concealer 2 in 1 15 ml L´Oréal Paris L´Oréal Infaillible Skin Ink - foundation and concealer 2 in 1 15 ml In stock Price — for partners → L´Oréal Infaillible Skin Ink - foundation and concealer 2 in 1 15 ml L´Oréal Paris L´Oréal Infaillible Skin Ink - foundation and concealer 2 in 1 15 ml In stock Price — for partners → L´Oréal Infaillible Skin Ink - foundation and concealer 2 in 1 15 ml L´Oréal Paris L´Oréal Infaillible Skin Ink - foundation and concealer 2 in 1 15 ml In stock Price — for partners → L´Oréal True Match Radiant Serum Concealer 11 ml L´Oréal Paris L´Oréal True Match Radiant Serum Concealer 11 ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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