LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Face makeup

7324 products

Set Duo, La Prairie, Skin Caviar Essence In, Compact Foundation, NC05, Petale, SPF 25, 2 pcs, 15 g La Prairie Set Duo, La Prairie, Skin Caviar Essence In, Compact Foundation, NC05, Petale, SPF 25, 2 pcs, 15 g Out of stock Price — for partners → Christian Dior, Dior Forever, Matte, Liquid Foundation, 2.5N, 30 ml Christian Dior Christian Dior, Dior Forever, Matte, Liquid Foundation, 2.5N, 30 ml Out of stock Price — for partners → Christian Dior, Dior Forever, Matte, Liquid Foundation, 1N, Neutral, 30 ml Christian Dior Christian Dior, Dior Forever, Matte, Liquid Foundation, 1N, Neutral, 30 ml Out of stock Price — for partners → Christian Dior, Forever Skin Glow, Matte, Cream Foundation, 1N, Neutral, SPF 20, 30 ml Christian Dior Christian Dior, Forever Skin Glow, Matte, Cream Foundation, 1N, Neutral, SPF 20, 30 ml Out of stock Price — for partners → Nyx, Can't Stop Won't Stop, Matte, Liquid Concealer, Mahogany, 3.5 ml NYX Professional Makeup Nyx, Can't Stop Won't Stop, Matte, Liquid Concealer, Mahogany, 3.5 ml Out of stock Price — for partners → MAC, 195 Concealer, Concealer Brush MAC MAC, 195 Concealer, Concealer Brush Out of stock Price — for partners → Nyx, Can't Stop Won't Stop, Liquid Concealer, Vanilla, 3.5 ml NYX Professional Makeup Nyx, Can't Stop Won't Stop, Liquid Concealer, Vanilla, 3.5 ml Out of stock Price — for partners → Nyx, Bare With Me, Liquid Concealer, 06, 9.6 ml NYX Professional Makeup Nyx, Bare With Me, Liquid Concealer, 06, 9.6 ml Out of stock Price — for partners → Max Factor, Facefinity All Day Flawless, Liquid Concealer, 50, 7.8 ml Max Factor Max Factor, Facefinity All Day Flawless, Liquid Concealer, 50, 7.8 ml Out of stock Price — for partners → Max Factor, Facefinity All Day Flawless, Liquid Concealer, 040, 7.8 ml Max Factor Max Factor, Facefinity All Day Flawless, Liquid Concealer, 040, 7.8 ml Out of stock Price — for partners → Fenty Beauty Fenty Beauty, Cheeks Out, Cream Blush, 04, Crush On Cupid, 3 g Out of stock Price — for partners → Charlotte Tilbury, Airbrush Flawless, Brightening, Compact Powder, Fair Medium, 9 g Charlotte Tilbury Charlotte Tilbury, Airbrush Flawless, Brightening, Compact Powder, Fair Medium, 9 g Out of stock Price — for partners → Charlotte Tilbury, Airbrush Flawless, Flawless Finish, Compact Powder, 1, Fair, Refill, 8 g Charlotte Tilbury Charlotte Tilbury, Airbrush Flawless, Flawless Finish, Compact Powder, 1, Fair, Refill, 8 g Out of stock Price — for partners → Charlotte Tilbury Charlotte Tilbury, Airbrush Flawless, Smoothing, Compact Powder, 1, Fair, 8 g Out of stock Price — for partners → L'Oreal Paris True Match Foundation 0.5 Rose Porcelain, 30ml L'Oréal Paris L'Oreal Paris True Match Foundation 0.5 Rose Porcelain, 30ml Out of stock Price — for partners → Burberry Burberry, Fresh Glow, Light Coverage, Liquid Foundation, 01, Nude Radiance, 1.5 ml *Sample Out of stock Price — for partners → Anastasia Beverly Hills, Luminous, Waterproof, Luminizing, Liquid Foundation, 355N, 30 ml Anastasia Beverly Hills Anastasia Beverly Hills, Luminous, Waterproof, Luminizing, Liquid Foundation, 355N, 30 ml Out of stock Price — for partners → Clarins, Everlasting, Hydrating, Compact Foundation, 112, Amber, SPF 15, 1.5 ml *Sample Clarins Clarins, Everlasting, Hydrating, Compact Foundation, 112, Amber, SPF 15, 1.5 ml *Sample Out of stock Price — for partners → Clarins, Bb Skin, Even skin tone, BB Cream, 03, Dark, SPF 25, 1.5 g *Sample Clarins Clarins, Bb Skin, Even skin tone, BB Cream, 03, Dark, SPF 25, 1.5 g *Sample Out of stock Price — for partners → Fenty Beauty, Puff, Setting, Powder Brush Fenty Beauty Fenty Beauty, Puff, Setting, Powder Brush Out of stock Price — for partners → Makeup Revolution, Strobe, Blush Highlighter Palette, 11 g Makeup Revolution Makeup Revolution, Strobe, Blush Highlighter Palette, 11 g Out of stock Price — for partners → Kat Von D, True Portrait, Liquid Foundation, 054, Medium, 30 ml Kat Von D Kat Von D, True Portrait, Liquid Foundation, 054, Medium, 30 ml Out of stock Price — for partners → Kat Von D, True Portrait, Liquid Foundation, 008, Light, 30 ml Kat Von D Kat Von D, True Portrait, Liquid Foundation, 008, Light, 30 ml Out of stock Price — for partners → Clarins, Milky Boost, Radiance, Foundation Capsules, 01, 30 capsules, 0.2 ml Clarins Clarins, Milky Boost, Radiance, Foundation Capsules, 01, 30 capsules, 0.2 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.

{{-- Ошибка в запросе Livewire (кнопка, сохранение, поиск): вместо страницы ошибки в модалке Livewire — тост с текстом ошибки, страница остаётся на месте. Ссылки той страницы («Uz sākumu», логотип) открывались с target=_top и уводили пользователя с заказа на главную. Текст для 500 отдаёт сервер (bootstrap/app.php → JSON {message}), для остальных кодов — заголовок страницы ошибки. 419 (истёкшая сессия) обрабатывает resources/assets/shared/js/session-expired.js. --})