Face makeup

7324 products

Diego Dalla Palma, Geisha Lift, Lifting, Liquid Foundation, 225, 30 ml Diego Dalla Palma Diego Dalla Palma, Geisha Lift, Lifting, Liquid Foundation, 225, 30 ml Out of stock Price — for partners → Diego Dalla Palma, Makeupstudio, Light Coverage, Liquid Foundation, 212, SPF 20, 30 ml Diego Dalla Palma Diego Dalla Palma, Makeupstudio, Light Coverage, Liquid Foundation, 212, SPF 20, 30 ml Out of stock Price — for partners → Diego Dalla Palma, Nudissimo, Glow, Liquid Foundation, 257W, 30 ml Diego Dalla Palma Diego Dalla Palma, Nudissimo, Glow, Liquid Foundation, 257W, 30 ml Out of stock Price — for partners → Gosh, Primer Plus Skin Adaptor, Vegan, Anti-Pollution, Liquid Foundation, Chameleon, 30 ml Gosh Gosh, Primer Plus Skin Adaptor, Vegan, Anti-Pollution, Liquid Foundation, Chameleon, 30 ml Out of stock Price — for partners → Wibo, Smooth'n Wear, Matifying, Compact Powder, 02, 7 g Wibo Wibo, Smooth'n Wear, Matifying, Compact Powder, 02, 7 g Out of stock Price — for partners → Diego Dalla Palma, Perfect Skin, Compact Powder, 348, Beige Neutro, Refill, 5 g Diego Dalla Palma Diego Dalla Palma, Perfect Skin, Compact Powder, 348, Beige Neutro, Refill, 5 g Out of stock Price — for partners → Wibo, Blondie, Radiance, Highlighter Powder, 03, Blondie, 4 g Wibo Wibo, Blondie, Radiance, Highlighter Powder, 03, Blondie, 4 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Long Lasting, Cream Foundation, 215, SPF 20, 30 ml Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Long Lasting, Cream Foundation, 215, SPF 20, 30 ml Out of stock Price — for partners → Diego Dalla Palma, Geisha Lift, Lifting, Cream Foundation, 227, 30 ml Diego Dalla Palma Diego Dalla Palma, Geisha Lift, Lifting, Cream Foundation, 227, 30 ml Out of stock Price — for partners → Diego Dalla Palma, Geisha Lift, Lifting, Cream Foundation, 224, 30 ml Diego Dalla Palma Diego Dalla Palma, Geisha Lift, Lifting, Cream Foundation, 224, 30 ml Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Lifting, Cream Foundation, 220, 30 ml Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Lifting, Cream Foundation, 220, 30 ml Out of stock Price — for partners → Diego Dalla Palma, Geisha Lift, Lifting, Cream Foundation, 226, 30 ml Diego Dalla Palma Diego Dalla Palma, Geisha Lift, Lifting, Cream Foundation, 226, 30 ml Out of stock Price — for partners → Gosh, Gosh, Contour, Powder Brush, 13 Gosh Gosh, Gosh, Contour, Powder Brush, 13 Out of stock Price — for partners → Diego Dalla Palma, Milano Makeup Studio, Cover Dark Spots, Cream Concealer, 111, 8 ml Diego Dalla Palma Diego Dalla Palma, Milano Makeup Studio, Cover Dark Spots, Cream Concealer, 111, 8 ml Out of stock Price — for partners → Diego Dalla Palma, Milano Makeup Studio, Cover Dark Spots, Cream Concealer, 110, 8 ml Diego Dalla Palma Diego Dalla Palma, Milano Makeup Studio, Cover Dark Spots, Cream Concealer, 110, 8 ml Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Blush Compact Powder, 22, 5 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Blush Compact Powder, 22, 5 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Blush Compact Powder, 23, 5 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Blush Compact Powder, 23, 5 g Out of stock Price — for partners → Diego Dalla Palma, Special Tanning Cake, Bronzing, Bronzer Compact Powder, 98, 15 g Diego Dalla Palma Diego Dalla Palma, Special Tanning Cake, Bronzing, Bronzer Compact Powder, 98, 15 g Out of stock Price — for partners → Diego Dalla Palma, Special Tanning Cake, Bronzing, Bronzer Compact Powder, 94, 15 g Diego Dalla Palma Diego Dalla Palma, Special Tanning Cake, Bronzing, Bronzer Compact Powder, 94, 15 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Concealer Stick, 01, 3.5 ml Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Concealer Stick, 01, 3.5 ml Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Concealer Stick, 00, 3.5 ml Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Concealer Stick, 00, 3.5 ml Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Concealer Stick, 02, 3.5 ml Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Concealer Stick, 02, 3.5 ml Out of stock Price — for partners → Wibo, 3 Steps to Perfect Dark, Matte, Contouring Palette, Dark, 3 Shades, 10 g Wibo Wibo, 3 Steps to Perfect Dark, Matte, Contouring Palette, Dark, 3 Shades, 10 g Out of stock Price — for partners → Diego Dalla Palma, All In One, Blush Stick, 41, Pearl Coral, 4 g Diego Dalla Palma Diego Dalla Palma, All In One, Blush Stick, 41, Pearl Coral, 4 g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.