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Face makeup

7324 products

Maybelline, Fit Me Matte + Poreless, Liquid Foundation, 104, Soft Ivory, 30 ml Maybelline Maybelline, Fit Me Matte + Poreless, Liquid Foundation, 104, Soft Ivory, 30 ml Out of stock Price — for partners → Maybelline, Fit Me Matte + Poreless, Liquid Foundation, 100, Warm Ivory, 30 ml Maybelline Maybelline, Fit Me Matte + Poreless, Liquid Foundation, 100, Warm Ivory, 30 ml Out of stock Price — for partners → Maybelline, Dream Radiant, Hyaluronic Acid, Hydrating, Liquid Foundation, 02, Fair Beige, 30 ml Maybelline Maybelline, Dream Radiant, Hyaluronic Acid, Hydrating, Liquid Foundation, 02, Fair Beige, 30 ml Out of stock Price — for partners → Maybelline, Fit Me Matte + Poreless, Liquid Foundation, 334, Warm Tan, 30 ml Maybelline Maybelline, Fit Me Matte + Poreless, Liquid Foundation, 334, Warm Tan, 30 ml Out of stock Price — for partners → Max Factor, Lasting Performance, Oil-Free, Natural, Liquid Foundation, 110, Honey, 35 ml Max Factor Max Factor, Lasting Performance, Oil-Free, Natural, Liquid Foundation, 110, Honey, 35 ml Out of stock Price — for partners → Max Factor Max Factor, Xperience, Liquid Foundation, 30, Porcelain, SPF 10, 30 ml Out of stock Price — for partners → MAC, Studio Fix Fluid, Matte Finish, Liquid Foundation, NW60, SPF 15, 30 ml MAC MAC, Studio Fix Fluid, Matte Finish, Liquid Foundation, NW60, SPF 15, 30 ml Out of stock Price — for partners → MAC, Studio Fix Fluid, Matte Finish, Liquid Foundation, NC58, SPF 15, 30 ml MAC MAC, Studio Fix Fluid, Matte Finish, Liquid Foundation, NC58, SPF 15, 30 ml Out of stock Price — for partners → MAC, Studio Fix Fluid, Matte Finish, Liquid Foundation, C4, SPF 15, 30 ml MAC MAC, Studio Fix Fluid, Matte Finish, Liquid Foundation, C4, SPF 15, 30 ml Out of stock Price — for partners → MAC, Studio Fix, Liquid Foundation, NV47, SPF 15, 30 ml MAC MAC, Studio Fix, Liquid Foundation, NV47, SPF 15, 30 ml Out of stock Price — for partners → MAC, Pro Longwear, Waterproof, Natural Matte Finish, Liquid Foundation, NV45, 30 ml MAC MAC, Pro Longwear, Waterproof, Natural Matte Finish, Liquid Foundation, NV45, 30 ml Out of stock Price — for partners → MAC, Studio Fix Fluid, Matte Finish, Liquid Foundation, NC60, SPF 15, 30 ml MAC MAC, Studio Fix Fluid, Matte Finish, Liquid Foundation, NC60, SPF 15, 30 ml Out of stock Price — for partners → L'Oreal Paris, True Match, Liquid Foundation, 9.5 W, Mahogany, SPF 17, 30 ml L'Oréal Paris L'Oreal Paris, True Match, Liquid Foundation, 9.5 W, Mahogany, SPF 17, 30 ml Out of stock Price — for partners → L'Oreal Paris, True Match, Hyaluronic Acid, Natural Finish, Liquid Foundation, 6.N, Honey, SPF 17, 30 ml L'Oréal Paris L'Oreal Paris, True Match, Hyaluronic Acid, Natural Finish, Liquid Foundation, 6.N, Honey, SPF 17, 30 ml Out of stock Price — for partners → L'Oreal Paris, True Match Super-Blendable, Hyaluronic Acid, Liquid Foundation, 7R-7C, Ambre Rose, SPF 15, 30 ml L'Oréal Paris L'Oreal Paris, True Match Super-Blendable, Hyaluronic Acid, Liquid Foundation, 7R-7C, Ambre Rose, SPF 15, 30 ml Out of stock Price — for partners → L'Oreal Paris, True Match, Liquid Foundation, C7, Ambre Rose, SPF 17, 30 ml L'Oréal Paris L'Oreal Paris, True Match, Liquid Foundation, C7, Ambre Rose, SPF 17, 30 ml Out of stock Price — for partners → L'Oreal Paris, Infaillible 24H , Liquid Foundation, 506, Red Infallible, 5.6 ml L'Oréal Paris L'Oreal Paris, Infaillible 24H , Liquid Foundation, 506, Red Infallible, 5.6 ml Out of stock Price — for partners → L'Oreal Paris, Infaillible 24H , Liquid Foundation, 113, Invincible Sable, 5.6 ml L'Oréal Paris L'Oreal Paris, Infaillible 24H , Liquid Foundation, 113, Invincible Sable, 5.6 ml Out of stock Price — for partners → Lancome, Teint Idole Ultra Wear, Liquid Foundation, 450W, SPF 35, 30 ml Lancome Lancome, Teint Idole Ultra Wear, Liquid Foundation, 450W, SPF 35, 30 ml Out of stock Price — for partners → Lancome, Teint Idole Ultra Wear, Liquid Foundation, 240W, SPF 35, 30 ml Lancome Lancome, Teint Idole Ultra Wear, Liquid Foundation, 240W, SPF 35, 30 ml Out of stock Price — for partners → Lancome, Blanc Expert, Light Coverage, Liquid Foundation, P-02, P-02, SPF 29, 14 g Lancome Lancome, Blanc Expert, Light Coverage, Liquid Foundation, P-02, P-02, SPF 29, 14 g Out of stock Price — for partners → Lancome, Blanc Expert Cushion, Natural, Liquid Foundation, 01, P-01, SPF 50+ / PA+++, 13 g Lancome Lancome, Blanc Expert Cushion, Natural, Liquid Foundation, 01, P-01, SPF 50+ / PA+++, 13 g Out of stock Price — for partners → Lancome, Renergie Lift Makeup, Liquid Foundation, 430, Dore, SPF 20, 30 ml Lancome Lancome, Renergie Lift Makeup, Liquid Foundation, 430, Dore, SPF 20, 30 ml Out of stock Price — for partners → Lancome, Teint Miracle, Hydrating, Liquid Foundation, 11, Muscade, 30 ml Lancome Lancome, Teint Miracle, Hydrating, Liquid Foundation, 11, Muscade, 30 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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