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Face makeup

7324 products

Lancome, Lancome Teint Idole Ultra Wear Care & Glow, Natural Medium Coverage, Liquid Foundation, 540C, 30 ml Lancome Lancome, Lancome Teint Idole Ultra Wear Care & Glow, Natural Medium Coverage, Liquid Foundation, 540C, 30 ml Out of stock Price — for partners → Kat Von D, True Portrait, Liquid Foundation, 086, Deep, 30 ml Kat Von D Kat Von D, True Portrait, Liquid Foundation, 086, Deep, 30 ml Out of stock Price — for partners → Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 150, Lace, SPF 30, 30 ml Shiseido Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 150, Lace, SPF 30, 30 ml Out of stock Price — for partners → Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 150 Lace, SPF 30, 30 ml Shiseido Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 150 Lace, SPF 30, 30 ml Out of stock Price — for partners → Shiseido, Synchro Skin Radiant Lifting, Liquid Foundation, 450, SPF 30, 30 ml Shiseido Shiseido, Synchro Skin Radiant Lifting, Liquid Foundation, 450, SPF 30, 30 ml Out of stock Price — for partners → Shiseido, Synchro Skin Radiant Lifting, Liquid Foundation, 210 Birch, SPF 30, 30 ml Shiseido Shiseido, Synchro Skin Radiant Lifting, Liquid Foundation, 210 Birch, SPF 30, 30 ml Out of stock Price — for partners → Shiseido, Synchro Skin Radiant Lifting, Luminous, Liquid Foundation, 110 Alabaster, SPF 30 ml Shiseido Shiseido, Synchro Skin Radiant Lifting, Luminous, Liquid Foundation, 110 Alabaster, SPF 30 ml Out of stock Price — for partners → Shiseido, Synchro Skin Self-Refreshing, Medium Coverage, Liquid Foundation, 320 Pine, SPF 30, 30 ml Shiseido Shiseido, Synchro Skin Self-Refreshing, Medium Coverage, Liquid Foundation, 320 Pine, SPF 30, 30 ml Out of stock Price — for partners → Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 320, Pine, SPF30, 30 ml Shiseido Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 320, Pine, SPF30, 30 ml Out of stock Price — for partners → Shiseido, Synchro Skin Radiant Lifting, Liquid Foundation, 150 Lace, SPF 30, 30 ml Shiseido Shiseido, Synchro Skin Radiant Lifting, Liquid Foundation, 150 Lace, SPF 30, 30 ml Out of stock Price — for partners → Shiseido, Synchro Skin Radiant Lifting, Liquid Foundation, 110 Alabaster, SPF 30, 30 ml Shiseido Shiseido, Synchro Skin Radiant Lifting, Liquid Foundation, 110 Alabaster, SPF 30, 30 ml Out of stock Price — for partners → Rimmel London Rimmel London, Lasting Radiance, Natural Medium Coverage, Liquid Foundation, 350, Honey, SPF 25, 30 ml Out of stock Price — for partners → Revlon, ColorStay 24h, Matte, Liquid Foundation, 370, Natural Tan, SPF15, 30 ml Revlon Professional Revlon, ColorStay 24h, Matte, Liquid Foundation, 370, Natural Tan, SPF15, 30 ml Out of stock Price — for partners → Pupa, Active-Light, Oil Free, Illuminating, Liquid Foundation, 51, Sandy Brown, 30 ml Pupa Milano Pupa, Active-Light, Oil Free, Illuminating, Liquid Foundation, 51, Sandy Brown, 30 ml Out of stock Price — for partners → Pupa, Active-Light, Oil Free, Illuminating, Liquid Foundation, 050, Golden Beige, 30 ml Pupa Milano Pupa, Active-Light, Oil Free, Illuminating, Liquid Foundation, 050, Golden Beige, 30 ml Out of stock Price — for partners → Pupa, Extreme Cover, High Cover, Liquid Foundation, 060, SPF 15, 30 ml Pupa Milano Pupa, Extreme Cover, High Cover, Liquid Foundation, 060, SPF 15, 30 ml Out of stock Price — for partners → Pupa, Like A Doll, Liquid Foundation, 020, Light Beige, 30 ml Pupa Milano Pupa, Like A Doll, Liquid Foundation, 020, Light Beige, 30 ml Out of stock Price — for partners → Pupa, Extreme Cover, Oil-Free, Liquid Foundation, 050, Deep Sand, 30 ml Pupa Milano Pupa, Extreme Cover, Oil-Free, Liquid Foundation, 050, Deep Sand, 30 ml Out of stock Price — for partners → Vichy, DERMABLEND, Colour Correcting, Liquid Foundation, 25, Nude, 1 ml *Sample Vichy Vichy, DERMABLEND, Colour Correcting, Liquid Foundation, 25, Nude, 1 ml *Sample Out of stock Price — for partners → Valentino, Very Valentino, Liquid Foundation, MR4, SPF 25, 25 ml Valentino Valentino, Very Valentino, Liquid Foundation, MR4, SPF 25, 25 ml Out of stock Price — for partners → Valentino, Very Valentino, Liquid Foundation, MR2, SPF 25, 25 ml Valentino Valentino, Very Valentino, Liquid Foundation, MR2, SPF 25, 25 ml Out of stock Price — for partners → Valentino, Very Valentino, Liquid Foundation, MN4, SPF 25, 25 ml Valentino Valentino, Very Valentino, Liquid Foundation, MN4, SPF 25, 25 ml Out of stock Price — for partners → Valentino, Very Valentino, Liquid Foundation, MN1, SPF 25, 25 ml Valentino Valentino, Very Valentino, Liquid Foundation, MN1, SPF 25, 25 ml Out of stock Price — for partners → Valentino, Very Valentino, Liquid Foundation, MN2, SPF 25, 25 ml Valentino Valentino, Very Valentino, Liquid Foundation, MN2, SPF 25, 25 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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