LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Face makeup

7321 products

Smashbox, Studio Skin, High Cover, Liquid Foundation, 2, Light Warm, 30 ml Smashbox Smashbox, Studio Skin, High Cover, Liquid Foundation, 2, Light Warm, 30 ml Out of stock Price — for partners → Smashbox, Studio Skin, High Cover, Liquid Foundation, 1.1, Fair-Light Neutral, 30 ml Smashbox Smashbox, Studio Skin, High Cover, Liquid Foundation, 1.1, Fair-Light Neutral, 30 ml Out of stock Price — for partners → Smashbox, Studio Skin, High Cover, Liquid Foundation, 1.05, Fair Warm Olive, 30 ml Smashbox Smashbox, Studio Skin, High Cover, Liquid Foundation, 1.05, Fair Warm Olive, 30 ml Out of stock Price — for partners → Smashbox, Studio Skin, High Cover, Liquid Foundation, 1, Fair Undertone Cool With Hints Of Peach, 30 ml Smashbox Smashbox, Studio Skin, High Cover, Liquid Foundation, 1, Fair Undertone Cool With Hints Of Peach, 30 ml Out of stock Price — for partners → Smashbox, Studio Skin, High Cover, Liquid Foundation, 0.2, Very Fair Warm & Peachy, 30 ml Smashbox Smashbox, Studio Skin, High Cover, Liquid Foundation, 0.2, Very Fair Warm & Peachy, 30 ml Out of stock Price — for partners → Sleek MakeUP, Be Beautiful, Full Cover, Liquid Foundation, Dark, SPF 15, 50 ml Sleek MakeUP Sleek MakeUP, Be Beautiful, Full Cover, Liquid Foundation, Dark, SPF 15, 50 ml Out of stock Price — for partners → Sisley, Phyto Teint Nude, Liquid Foundation, 4C, Honey, 30 ml Sisley Sisley, Phyto Teint Nude, Liquid Foundation, 4C, Honey, 30 ml Out of stock Price — for partners → Shu Uemura, Unlimited, Natural, Liquid Foundation, 734, 734 Rich Beige, SPF 24, 35 ml Shu-Uemura Shu Uemura, Unlimited, Natural, Liquid Foundation, 734, 734 Rich Beige, SPF 24, 35 ml Out of stock Price — for partners → Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 335, SPF20, 30 ml Shiseido Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 335, SPF20, 30 ml Out of stock Price — for partners → Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 325, SPF20, 30 ml Shiseido Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 325, SPF20, 30 ml Out of stock Price — for partners → Shiseido, Synchro Skin Radiant Lifting, Liquid Foundation, 360, SPF30, 30 ml Shiseido Shiseido, Synchro Skin Radiant Lifting, Liquid Foundation, 360, SPF30, 30 ml Out of stock Price — for partners → Shiseido, Synchro Skin Radiant Lifting, Liquid Foundation, 130 Opal, SPF 30, 30 ml Shiseido Shiseido, Synchro Skin Radiant Lifting, Liquid Foundation, 130 Opal, SPF 30, 30 ml Out of stock Price — for partners → Diego Dalla Palma, Stay On Me, Long Lasting, Compact Foundation, 56, Cocoa, SPF 20, Refill, 6 g Diego Dalla Palma Diego Dalla Palma, Stay On Me, Long Lasting, Compact Foundation, 56, Cocoa, SPF 20, Refill, 6 g Out of stock Price — for partners → Diego Dalla Palma, Stay On Me, Long Lasting, Compact Foundation, 54, Biscotto, SPF 20, Refill, 6 g Diego Dalla Palma Diego Dalla Palma, Stay On Me, Long Lasting, Compact Foundation, 54, Biscotto, SPF 20, Refill, 6 g Out of stock Price — for partners → Christian Dior, Forever Skin Cushion, Long Wearing, Compact Foundation, 1N, SPF 50, 14 g Christian Dior Christian Dior, Forever Skin Cushion, Long Wearing, Compact Foundation, 1N, SPF 50, 14 g Out of stock Price — for partners → Christian Dior, Forever Skin Cushion, Long Wearing, Compact Foundation, 2N, SPF 50, 14 g Christian Dior Christian Dior, Forever Skin Cushion, Long Wearing, Compact Foundation, 2N, SPF 50, 14 g Out of stock Price — for partners → Christian Dior, Forever Skin Cushion, Long Wearing, Compact Foundation, 2N, SPF 50, 14 g Christian Dior Christian Dior, Forever Skin Cushion, Long Wearing, Compact Foundation, 2N, SPF 50, 14 g Out of stock Price — for partners → Christian Dior, Prestige Le Cushion Teint de Rose, Anti-Ageing, Compact Foundation, 020, SPF 50, 14 g Christian Dior Christian Dior, Prestige Le Cushion Teint de Rose, Anti-Ageing, Compact Foundation, 020, SPF 50, 14 g Out of stock Price — for partners → Christian Dior, Prestige Le Cushion Teint de Rose, Anti-Ageing, Compact Foundation, 010, Ivory, SPF 50, 14 g Christian Dior Christian Dior, Prestige Le Cushion Teint de Rose, Anti-Ageing, Compact Foundation, 010, Ivory, SPF 50, 14 g Out of stock Price — for partners → Christian Dior, Capture Totale, Long Lasting, Compact Foundation, 30, Medium Beige, 11 g Christian Dior Christian Dior, Capture Totale, Long Lasting, Compact Foundation, 30, Medium Beige, 11 g Out of stock Price — for partners → Christian Dior, Forever Cushion, Compact Foundation, SPF 35, 2 x, 15 g Christian Dior Christian Dior, Forever Cushion, Compact Foundation, SPF 35, 2 x, 15 g Out of stock Price — for partners → Bobbi Brown, Skin, Long Wearing, Compact Foundation, Rich, SPF 15, 13 g Bobbi Brown Bobbi Brown, Skin, Long Wearing, Compact Foundation, Rich, SPF 15, 13 g Out of stock Price — for partners → Bobbi Brown, Skin, Caffeine, Compact Foundation, 09, Rich, SPF 35, 13 g Bobbi Brown Bobbi Brown, Skin, Caffeine, Compact Foundation, 09, Rich, SPF 35, 13 g Out of stock Price — for partners → Benefit, Hello Happy Velvet, Matte Finish, Compact Foundation, 11, Dark Neutral, 7 g Benefit Benefit, Hello Happy Velvet, Matte Finish, Compact Foundation, 11, Dark Neutral, 7 g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.