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Face makeup

7321 products

Urban Decay, Stay Naked, Compact Foundation, 10 NN, Ultra Fair, 6 g Urban Decay Urban Decay, Stay Naked, Compact Foundation, 10 NN, Ultra Fair, 6 g Out of stock Price — for partners → Tom Ford, Soleil, Compact Foundation, 4.5, Cool Sand, SPF 45, Refillable, 12 g Tom Ford Tom Ford, Soleil, Compact Foundation, 4.5, Cool Sand, SPF 45, Refillable, 12 g Out of stock Price — for partners → Tom Ford, Traceless, Compact Foundation, 11, SPF 45, 12 g Tom Ford Tom Ford, Traceless, Compact Foundation, 11, SPF 45, 12 g Out of stock Price — for partners → Tom Ford, Soleil, Compact Foundation, 03, Peach, SPF 45, Refillable, 12 g Tom Ford Tom Ford, Soleil, Compact Foundation, 03, Peach, SPF 45, Refillable, 12 g Out of stock Price — for partners → Tom Ford, Traceless, Compact Foundation, 5.5, Bisque, SPF 45, Refill, 12 ml Tom Ford Tom Ford, Traceless, Compact Foundation, 5.5, Bisque, SPF 45, Refill, 12 ml Out of stock Price — for partners → Tom Ford, Traceless, Compact Foundation, 0.7, Pearl, SPF 45, Refill, 12 ml Tom Ford Tom Ford, Traceless, Compact Foundation, 0.7, Pearl, SPF 45, Refill, 12 ml Out of stock Price — for partners → Tom Ford, Traceless, Compact Foundation, 0.5, Porcelain, SPF 45, Refill, 12 g Tom Ford Tom Ford, Traceless, Compact Foundation, 0.5, Porcelain, SPF 45, Refill, 12 g Out of stock Price — for partners → Tom Ford, Soleil Glow Tone Up, Compact Foundation, 9.0, Deep Bronze, SPF 40, Refill, 12 g Tom Ford Tom Ford, Soleil Glow Tone Up, Compact Foundation, 9.0, Deep Bronze, SPF 40, Refill, 12 g Out of stock Price — for partners → Tom Ford, Soleil Glow Tone Up, Compact Foundation, 7.8, Warm Bronze, SPF 40, Refill, 12 g Tom Ford Tom Ford, Soleil Glow Tone Up, Compact Foundation, 7.8, Warm Bronze, SPF 40, Refill, 12 g Out of stock Price — for partners → Tom Ford, Soleil, Compact Foundation, 7.8, Warm Bronze, SPF 40, Refillable, 12 g Tom Ford Tom Ford, Soleil, Compact Foundation, 7.8, Warm Bronze, SPF 40, Refillable, 12 g Out of stock Price — for partners → Tom Ford, Soleil Glow Tone Up, Compact Foundation, 2.0, Buff, SPF 40, Refill, 12 g Tom Ford Tom Ford, Soleil Glow Tone Up, Compact Foundation, 2.0, Buff, SPF 40, Refill, 12 g Out of stock Price — for partners → Tom Ford, Soleil, Compact Foundation, 1.3, Warm Porcelain, SPF 40, Refillable, 12 g Tom Ford Tom Ford, Soleil, Compact Foundation, 1.3, Warm Porcelain, SPF 40, Refillable, 12 g Out of stock Price — for partners → Sisley, Phyto-Blanc, Compact Foundation, #3, Light Rose, SPF 30, 14 g Sisley Sisley, Phyto-Blanc, Compact Foundation, #3, Light Rose, SPF 30, 14 g Out of stock Price — for partners → Sisley, Phyto-Blanc, Compact Foundation, #2, White Pearl, SPF 30, 14 g Sisley Sisley, Phyto-Blanc, Compact Foundation, #2, White Pearl, SPF 30, 14 g Out of stock Price — for partners → Sisley, Phyto-Blanc, Compact Foundation, #1, White Opal, SPF 30, 14 g Sisley Sisley, Phyto-Blanc, Compact Foundation, #1, White Opal, SPF 30, 14 g Out of stock Price — for partners → Shiseido, Synchro Skin, Matte Finish, Compact Foundation, 360, Citrine, SPF, 13 g Shiseido Shiseido, Synchro Skin, Matte Finish, Compact Foundation, 360, Citrine, SPF, 13 g Out of stock Price — for partners → Shiseido, Synchro Skin, Radiant, Compact Foundation, 230, Alder, SPF, 13 g Shiseido Shiseido, Synchro Skin, Radiant, Compact Foundation, 230, Alder, SPF, 13 g Out of stock Price — for partners → Shiseido, Synchro Skin Self- Refreshing Cushion, Compact Foundation, 210, 13 g Shiseido Shiseido, Synchro Skin Self- Refreshing Cushion, Compact Foundation, 210, 13 g Out of stock Price — for partners → Shiseido, Sheer Matifying Compact, Oil-Free, Long Lasting, Compact Foundation, O20, Natural Light Ochre, SPF 10, Refillable, 9.8 g Shiseido Shiseido, Sheer Matifying Compact, Oil-Free, Long Lasting, Compact Foundation, O20, Natural Light Ochre, SPF 10, Refillable, 9.8 g Out of stock Price — for partners → Pupa, Extreme Matt, Oil-Free, Natural Opaque, Compact Foundation, 080, Amber, SPF 20, 11 g Pupa Milano Pupa, Extreme Matt, Oil-Free, Natural Opaque, Compact Foundation, 080, Amber, SPF 20, 11 g Out of stock Price — for partners → Pupa, Extreme Matt, Oil-Free, Natural Opaque, Compact Foundation, 070, Sandy Brown, SPF 20, 11 g Pupa Milano Pupa, Extreme Matt, Oil-Free, Natural Opaque, Compact Foundation, 070, Sandy Brown, SPF 20, 11 g Out of stock Price — for partners → Pupa, Extreme Matt, Oil-Free, Natural Opaque, Compact Foundation, 003, Roses, SPF 20, 11 g Pupa Milano Pupa, Extreme Matt, Oil-Free, Natural Opaque, Compact Foundation, 003, Roses, SPF 20, 11 g Out of stock Price — for partners → Pupa, Extreme Matt, Oil-Free, Natural Opaque, Compact Foundation, 002, Dark Ivory, SPF 20, 11 g Pupa Milano Pupa, Extreme Matt, Oil-Free, Natural Opaque, Compact Foundation, 002, Dark Ivory, SPF 20, 11 g Out of stock Price — for partners → Nouba, Ten-Hours Sleep, Compact Foundation, 42, 10 g Nouba Nouba, Ten-Hours Sleep, Compact Foundation, 42, 10 g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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